26.2 Reasons Why Y’all Will Love the Austin Marathon

Experience the #1 City in America

Finding reasons you’ll love the Ascension Seton Austin Marathon presented by Under Armour was easy. Selecting 26.2 reasons for this blog post was the difficult part! Some said we were crazy, others said we couldn’t do it. But we knew deep down we needed to share this intel with you. Visit The Live Music Capital of the World and experience the best Austin has to offer. Tacos, murals, live music, Austin Gives Miles, cold beer, and ohhh so much more.

We think that country music legend Gary P. Nunn, who played the National Anthem in 2018, said it best “That’s the most fun I’ve had before 9:00 a.m. in a long time.”

Reason #2 you'll love the Austin Marathon: Under Armour participant shirts!

Reason #2 you’ll love the Austin Marathon: Under Armour participant shirts!

The below reasons why you’ll love the Austin Marathon are in no particular order, promise.

  1. Austin, Texas – need we say more? Okay, here you go…
  2. Under Armour shirts – you’ll be the envy of those who didn’t run Austin
  3. #DiscoverYourAustin – visit the best Austin has to offer near the Austin Marathon course and try all the tacos (we did all the hard work!) #DiscoverYourAustin - visit the best #Austin has to offer near the #AustinMarathon course and try all the tacos (we did all the hard work!) Click To Tweet
  4. Customized belt buckle finisher medals – when you wear your buckle, it will speak of your accomplishment in Austin, Texas, without saying a word
  5. Austin Marathon KXAN Simple Health 5K benefitting Paramount Theatre – perfect for the entire family, run out and back on South Congress, then enjoy the finish line festival
  6. Support Austin Gives Miles – run on behalf of an AGM charity and make a difference for a Central Texas nonprofit organization
  7. On-course murals – visit them before, during, or after… your choice, just bring your camera

    Reason #7 you'll love the Austin Marathon: murals on course!

    Reason #7 you’ll love the Austin Marathon: murals on course!

  8. Three-block-long finish line festival – post-race massage, recovery, food trucks, 2 Jumbotrons, hours of live music from 2 bands, and more
  9. Expanded beer garden – celebrate your accomplishments with a cold beer
  10. Live music from 15 bands on course – we’re not the Live Music Capital of the World for nothin’
  11. 17 amazing pacer groups – they pace, you race
  12. Manzano Mile presented by Dole– cheer everyone, from families to elites, or stretch out your legs before you run on Sunday
  13. Marathon course showcases all of Austin – north, south, east, and west, drink it all in
  14. Two-day Health & Fitness Expo – purchase official Austin Marathon Under Armour gear, check out the newest running products, grab any last-minute needs
  15. Top-notch start line and finish line VIP – gear check, delicious food, custom cocktails, private restrooms, and more
  16. Photo finish – the magnificent Texas State Capitol is your finish line backdrop
  17. Spectator-friendly course (never more than 4 miles from downtown) – cheer family and friends from multiple spots on course, including the finish line
  18. Thousands of amazing and supportive volunteers – they’re up early and they stay late, ensuring you have the best experience
  19. Unbeatable rates at downtown hotels – save money when planning your Austin runcation
  20. Austin Marathon Winnie – visit our ‘72 Winnebago (just don’t think you can sleep in it!)
  21. Mobile App – all the info you need in the palm of your handRunners take off at the start of the 2019 Ascension Seton Austin Marathon. Austin's flagship running event contributed $48.5 million to the Austin economy.
  22. FloTrack live broadcast – they follow the elite action, then watch every finisher cross the finish line
  23. Leo Manzano: race ambassador – Austinite and Olympic silver medalist in the 1500m (2012 – London)
  24. USATF-certified course – you won’t run anymore or less than you have to, we double checked
  25. 22 fully-stocked aid stations featuring nuun performance – grab hydration, make a pitstop, or both (don’t forget to thank the volunteers)
  26. “There’s no better city to recover in.” – Mayor Steve Adler – spend time in our phenomenal city before and after Feb. 16th, take in all that Austin has to offer

  26.2. In conclusion, the Austin Marathon begins with a strike of the #RunAustin gong… yeah, you read that right


Friends have raved about Austin. Running partners can’t stop talking about their experience. Now it’s your turn! Reserve your spot at the Austin Marathon start line and experience all that Austin has to offer.

When you Get Knocked Down, Get Up and Run Again

Runner’s ultimate running goal to culminate with the Austin Marathon

Every runner has experienced the highs and low of running. Everyone experiences failure and success, from elite runners to the casual jogger who just started. The mental aspect of running is just as vital, if not more important than the physical. Jeremy Tavares encountered many of life’s hurdles during training for the 2019 Austin Half Marathon. He never toed the start line and was devastated. Read his edition of My Running Story to learn how he overcame that failure to create his ultimate running goal, his “Forty for Forty.”

“It’s not whether you get knocked down, it’s whether you get up.” – Vince Lombardi, legendary Green Bay Packers coach. 

Jeremy Tavares poses with his kid. His ultimate running goal will culminate with the 2020 Austin Marathon.Failure leads to inspiration

I trained for the 2019 Austin Half Marathon and failed miserably. As the sleep-deprived father of a two-month-old, my immune system was shot. I tried to push through, but persistent bronchitis kept winning out. Eventually, I was too far behind in my training to continue. At the time I was devastated. I really wanted to complete this race so I could have a nice shiny medal and a story to tell my son one day. At this point in my life, as I look back, it doesn’t really seem like I’ve accomplished much.

My ultimate running goal, “Forty for Forty”

Your character isn’t defined by how many times you get knocked down. It’s defined by how many times you get up. I was going through some of my running gear (shoes, cold-weather gear, etc…) wondering if I should toss or donate them when I thought about my ultimate running goal. I’ll be 40 years old in a few months. What if I made a commitment to celebrate this milestone by running 40 races. My “Forty for Forty” would start with a few 5Ks and build up to a couple of marathons. That sounded kind of epic! I couldn’t let the idea go. I thought about it all of the time. Sheesh, that would give me stories to tell my son with plenty left over for the grandkids!

2020 Ascension Seton Austin Marathon

Now, I’m training hard and eating smart. The commitment I’ve made to my ultimate running goal is as serious as any I’ve ever made in my life. My own father died at the age of 53. I want to surpass that. So, to get to the point, I’ll be back next year. My “Forty for Forty” will culminate with the 2020 Austin Marathon!

My Running Story is a series of blog submissions from runners just like yourself. They submitted their inspirational running stories as part of a contest to win an entry of their choice to the 2020 Ascension Seton Austin Marathon. Their stories range from crossing their first finish line to drastic lifestyle change due to running. Everyone’s story is different and unique, impacting them in a specific way. While each story is specific to the author, everyone can resonate in some form or fashion because of the power of running. Other My Running Story submissions include Kayleigh Williamson, Kirsten Pasha, Michael Coffey, Samantha Santos, Tom Hamann, Erica Richart, Angela Clark, and Rebecca Galvan.

Children’s Book to Inspire the Next Generation of Runners

Austin family writes children’s book about running

Matt and Hayley Sorenson have both completed the Austin Half Marathon and have run numerous marathons. Running and fitness have been a part of their relationship since before they were married to present day, with their two energetic young boys. In an attempt to help themselves and other parents have positive conversations with their children about why they run, Matt authored and self-published a children’s book entitled My Mommy Runs.

A child reads My Mommy Runs, a children's book about running.A motivating children’s book for all types of runners

My Mommy Runs is a lively, engaging, and whimsical hardcover children’s book. It’s inspired by running around Austin with kids in tow. The book inspires kids and empowers adults to lead a healthy and active lifestyle through running. With themes of friendship, goal setting, perseverance, and even taking selfies, this book encourages runners of all ages. Moreover, My Mommy Runs teaches children, and adults, that taking care of yourself is not selfish, but an essential part of caring for others.

How the running community helped

The running community played a critical role in making this children’s book a reality. Content and illustrations were inspired by individuals that the Sorensons have met. Dozens of runners reviewed and suggest edits to the book, making sure that the book resonates with a wide range of athletes. 

My Mommy Runs is available for purchase

In Austin, Texas, you can currently find My Mommy Runs for sale in-person at Lucky Dog Running. Owner Hill Abell says, “Lucky Dog Running is proud to offer the My Mommy Runs book. It’s a cute book that exemplifies our mission of transforming people’s lives by connecting them to an active lifestyle.”

You can also order the book at www.g5active.com or contact author Matt Sorenson via social media (@g5active) on Instagram, Facebook, or Twitter.