Every runner has a story. A story that brings them to the start line and fuels them as they cross the finish line.
Follow the elite athletes as they battle it out on the road for a prize purse. Following the elite athlete coverage, watch as runners complete their journey and cross the finish line and collect their finisher medal.
Two jumbotrons will be situated in the Finish Line Festival for friends and family to watch the FloTrack Live Coverage. Watch live from anywhere!
When you are in the Live Music Capitol of the World, having awesome live bands is a must at the finish line festival!
You heard 22 bands on the course, but don’t miss the ones in the EIGHT Beer Garden! Make your way through the festival where two Austin favorites, Tasman Shapre and Fusion ATX will be rocking the stage at 9 AM and 11 AM, respectively. Rockin out the tunes while you celebrate and watch the live coverage from Flotrack on the Jumbotron.
Those runners who are 21+ can enjoy the finish line festival at our expanded beer garden! The EIGHT Beer Garden is located next to the Live Music Stage.
Enjoy a delicious light lager from EIGHT Beer or sample a drink from Tito’s Handmade Vodka.
2025 Finish Line Exhibitors and Activations to be added closer to the event