Austin Marathon Announces New Partnership with Crunch Fitness
Crunch Fitness named Official Gym Partner and Presenting Partner of the Results for the 2027 event
The Ascension Seton Austin Marathon, Half Marathon & 5K announced a new partnership with Crunch Fitness, naming the fitness brand the Official Gym Partner and Presenting Partner of the Results for the 2027 event.
With a growing presence across the Austin area, Crunch Fitness joins the Austin Marathon in supporting participants throughout their journey to the start line and celebrating their accomplishments at the finish.
“We’re excited to welcome Crunch Fitness as a new partner of the Austin Marathon,” said Jack Murray, Co-Owner of the Austin Marathon. “Training for a marathon or half marathon takes months of commitment, and having a partner that shares our focus on fitness and community is a natural fit. Crunch brings incredible energy to Austin’s fitness community, and we look forward to having that energy be part of the event in February.”
As the Official Gym Partner, Crunch Fitness will support the Austin Marathon community throughout the lead-up to February 14, including offering exclusive promotions and special offers to Austin Marathon participants as part of the partnership. These participant benefits will provide additional opportunities to incorporate strength training and fitness into their preparation for the event.
Crunch Fitness will also serve as the Presenting Partner of the Results, connecting the brand to one of the most rewarding moments of the participant experience: seeing the official results that represent months of training and hard work.
“Partnering with the Austin Marathon is a natural extension of who we are. As an Austin based brand growing to 12 locations across the area, fitness isn’t just about the workout for us — it’s about the community you build along the way. This partnership lets us show up for Austin in a real way, bringing the energy, encouragement, and fun that define our brand to one of the city’s biggest celebrations of health and perseverance,” said Brooke Chavez, Chief Brand Officer.
The partnership brings together two organizations with a shared connection to Austin’s active community. Through its local gyms, Crunch Fitness provides spaces for athletes of all levels to build strength, stay active, and work toward their individual fitness goals. The Austin Marathon brings that community together each February, welcoming participants from Austin and around the world for a running tour through the city.
The 2027 Ascension Seton Austin Marathon, Half Marathon & 5K will take place on Sunday, February 14, 2027. Participants can choose from the marathon, half marathon, or 5K and experience an Austin event filled with live music, community support, and a downtown finish. Registration and additional event information can be found here.
About the Ascension Seton Austin Marathon®: Since its inception in 1992, the Austin Marathon® has emerged as a world-class running event, attracting participants from all 50 states and over 50 countries. With a course that spans every quadrant of this dynamic city, offering a festive atmosphere with live music throughout, the marathon culminates in a vibrant finisher party. The event also serves as a powerful force for good, raising hundreds of thousands of dollars annually for various non-profit organizations. The Austin Marathon elevates Presidents Day weekend into a grand showcase of athleticism and community spirit, making it a bucket-list event for athletes, enthusiasts, and supporters from all over the world.
About Crunch Fitness: About The Undefeated Tribe Founded in 2018 by Tony Hartl, The Undefeated Tribe is one of the fastest-growing franchise groups within the Crunch Fitness system. The company operates locations throughout Texas, Oklahoma, Missouri, New Mexico, and Minnesota, with more than 60 locations open and in development. The Undefeated Tribe was named Crunch Fitness Franchisee of the Year in 2021 and earned the Brand Builder Award in 2023 and 2025, recognizing excellence in business performance, community engagement, and brand leadership. The company plans to expand its footprint to more than 100 locations by 2028 while continuing its mission of making fitness fun, affordable, and accessible for all.
