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2017 Austin Marathon Contributes $34.4 Million to Austin Economy

Findings stem from enhanced community collaboration with St. Edward’s University experts

High Five Events is proud to announce that the Austin Marathon® presented by NXP pumped $34.4 million into the Austin economy during race weekend. The Austin Marathon was able to better calculate its economic impact by utilizing the faculty expertise at St. Edward’s University’s Bill Munday School of Business. This year’s economic impact on the City of Austin is an $8.7 million increase from the 2016 event.

“This year’s economic contributions by the Austin Marathon showcase the growth of Austin’s flagship running event, the staggering financial impact it has on the city of Austin, and the idea that Austin is a destination for runners from around the world,” said Stacy Keese, co-owner of High Five Events.

Dr. Ali Dadpay, associate dean, MBA director, and professor of Economics for The Bill Munday School of Business, conducted the research for the 2017 Austin Marathon economic impact report. Dr. Dadpay achieved the report’s primary goal of incorporating more data, including High Five Events’ localized spending, volunteer contributions and jobs created, to measure the direct, indirect and induced economic impact.

“The Austin Marathon is an example of a sports event which vitalizes the local economy and creates significant revenue for the city and the local business community,” said Dr. Dadpay. “We have used estimated spending and estimated averages to aggregate total spending. The multiplier effect for this event is significant, and we can believe it impacts all economic sectors in our region.”

Moving forward, both parties will work to understand spectator contributions and the value generated by the Austin Marathon in social media, digital marketing, and digital brand recognition. This is an understudied aspect of such events, and other cities are looking into ways to measure the true impact of marathon events. The Austin Marathon is excited about the direction of the St. Edward’s University partnership.

“The Bill Munday School of Business focuses on supporting the Austin community with practical research that facilitates economic growth,” said Dr. Nancy Schreiber, school of business dean. “Our partnership with the Austin business ecosystem is a central force to providing relevant 21 st century business education.”

Austin Gives Miles Smashes Fundraising Goal

The Austin Marathon® presented by NXP is proud to announce that the 2017 Austin Gives Miles program, its Official Charity Program, raised more than $637,000, far surpassing its $500,000 fundraising goal. The 26 Central Texas nonprofit organizations accepted into the program worked tirelessly to exceed the program’s fundraising goal while increasing awareness for their organization and recruiting race day volunteers. Hope4Minds, an organization that supports children with an acquired brain injury, was the highest fundraiser, raising more than $41,000.

“We were honored and thankful to be a part of the 2017 Austin Gives Miles Program,” said Ronda Johnson, Hope4Minds Executive Director. “The money we raised through the program and received from the Moody Foundation will transform the lives of the individuals and families we serve here in Central Texas.”

The money raised significantly impacts Central Texas and the communities the charities serve. For the second year in a row, Austin Gives Miles was the beneficiary of a Moody Foundation grant that matched donations for each organization, up to $10,000. You can review the 2017 Austin Gives Miles charities and their fundraising efforts on the Austin Marathon website.The 2018 Austin Gives Miles application process will open on June 1.

“2017 was a banner year for Austin Gives Miles as we surpassed our fundraising goals, saw new and returning runners committing to their favorite causes, and increased awareness for the AGM program,” said Carly Samuelson, Austin Gives Miles Charity Manager. “I’m excited for 2018 and beyond as we continue to show the running community how we positively impact Central Texas.”

The 2018 Austin Marathon will celebrate its 27th year running in the capital of Texas on February 18, 2018. Austin’s flagship running event annually attracts runners from all 50 states and 20+ countries around the world. With start and finish locations just a few blocks apart, and within walking distance of many downtown hotels and restaurants, the Austin Marathon is the perfect running weekend destination. Participants can register for the marathon, half marathon, or 5K starting on June 1st.

Austin Marathon Makes Donation to Camp Kesem – UT

The Austin Marathon® presented by NXP is proud to present Camp Kesem – University of Texas with a donation of $3,671.25. Camp Kesem is receiving this donation because they won a month-long Austin Gives Miles social media contest that determined Chikage Windler, CBS Austin Chief Meteorologist, would run the marathon on behalf of their organization. Austin Gives Miles is the Official Charity Program of the Austin Marathon. The check presentation will take place on Monday, March 27th, at 10:30 a.m. in front of the Texas State Capitol, near the Austin Marathon finish line.

On February 19, Windler was the final marathoner to begin the Austin Marathon and finished in 926th place. Despite warmer than normal temperatures, the avid runner finished in 4:26:39 and earned $1.25 for every marathoner she passed. Windler was the first female Charity Chaser and was exceptional in her role, lending her platform within the Austin community and increasing awareness for Austin Gives Miles’ efforts.

It’s one thing to run for yourself, but there’s a whole other level of determination when you know every person you pass gets Camp Kesem more money for its programs that help kids deal with a parent’s cancer,” said Windler. “It was hot and it was hilly and the crowd support was fantastic. I am so proud to have #runlikethewindler as the Austin Marathon’s Charity Chaser!”

Camp Kesem at University of Texas at Austin was founded in 2011. They support children affected by a parent’s cancer in the Austin community by providing a week-long summer camp experience and year-round peer support. Camp Kesem at University of Texas at Austin is operated by 75 student volunteers and serves 150 campers aged 6-16. They also offer a CIT (Counselor In Training) program in which campers aged 16-17 can apply for and prepare to become a counselor.

Having Chikage as our Charity Chaser was an amazing experience,” said Carly Samuelson, Austin Gives Miles Program Coordinator. “She took what it means to be a Charity Chaser to the next level not only for Camp Kesem – UT, but for all of Austin Gives Miles.

The 2018 Austin Marathon will celebrate its 27th year running in the capital of Texas on February 18, 2018. Austin’s flagship running event annually attracts runners from all 50 states and 20+ countries around the world. With start and finish locations just a few blocks apart, and within walking distance of many downtown hotels and restaurants, the Austin Marathon is the perfect running weekend destination. Participants can register for the marathon, half marathon, or 5K starting on June 1st.