What’s Next? Why You Should Already Be Thinking About 2027

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A large group of marathon runners stand packed together at the starting line, many smiling and raising their hands enthusiastically, embodying the energy needed for future trends and strategic planning. Buildings and trees line the street in the background. Austin Marathon Half Marathon & 5KFebruary was electric.

30,000+ runners.

A city that showed up loud.

A finish line that changed people.

But here’s the question no one talks about enough:

What’s next?

If you felt the energy of race weekend — whether you ran the marathon, half, or 5K — now is exactly the time to start thinking about 2027.

And here’s why.

A group of excited people stand behind a barrier, cheering and holding large cutouts of a smiling woman's face. Many are taking photos with their phones, anticipating future trends for 2027, and most wear light-colored clothing and sunglasses. Austin Marathon Half Marathon & 5K1. Momentum Is Powerful — Don’t Waste It

There’s a small window after race day when motivation is at its highest.

You’re still thinking about:

  • The crowd support
  • The early morning adrenaline
  • The PR gong ringing
  • The finish line photo
  • The moment you proved something to yourself

That energy fades faster than you think.

The runners who come back stronger aren’t the ones who “wait and see.”

They’re the ones who decide while the fire is still hot.

Two women in athletic wear smile and gesture enthusiastically at the camera during a crowded outdoor race event. Other runners fill the background, and festive lights glow in the trees—a glimpse of future trends in fitness for what's next in 2027. Austin Marathon Half Marathon & 5K2. Best Pricing Won’t Last Forever

The lowest prices of the year are available right now.

Legacy pricing rewards the runners who commit early — the ones who already know they want to be back on that start line.

Waiting means:

  • Higher registration tiers
  • Fewer hotel options
  • More second-guessing

Committing now locks in the best price and gives you something powerful: a date on the calendar.

Once you’re registered, it’s real.

A woman smiles as she strikes a large gong with a mallet at the Austin Marathon and 5K finish area. Wearing a medal, teal jacket, and black shorts, she celebrates what's next. Event banners and people fill the background. Austin Marathon Half Marathon & 5K3. Goal Setting Starts Sooner Than You Think

If you want 2027 to be different, it starts long before race week.

Maybe your unfinished business looks like:

  • Chasing a new PR
  • Moving up from the half to the full
  • Breaking a time barrier
  • Running your first marathon
  • Coming back stronger after a tough race

Big goals don’t happen in January.

They start with a decision months — even a year — in advance.

Early commitment gives you:

  • Time to build a strong base
  • Time to get healthy
  • Time to train smart
  • Time to believe in what’s possible

A man in a white athletic shirt and sunglasses smiles and gives two thumbs up while running in a race, embracing what's next. Other runners and race banners are visible in the background on a sunny day. Austin Marathon Half Marathon & 5K4. Unfinished Business Is a Gift

Did you miss your goal?

Did the hills feel harder than expected?

Did you cross the line thinking, “I know I have more in me”?

That feeling isn’t disappointment.

It’s opportunity.

Every breakthrough performance begins with unfinished business.

The best redemption stories start the moment you decide to return.

Three smiling runners wearing medals and race bibs pose together on a city street after finishing a race. Tall buildings and other participants hint at the exciting future trends for city marathons leading up to 2027. Austin Marathon Half Marathon & 5K5. The Best Version of You Is Built Over Time

The 2027 race might feel far away.

But ask anyone who stood on the start line this year — it arrives faster than you expect.

Imagine lining up next February knowing you:

  • Built patiently all summer
  • Strengthened through the fall
  • Stayed consistent through the winter
  • Prepared with intention

That version of you starts today.

The Question Isn’t “Should I?”

It’s:

Who do I want to be when I stand on that start line next year?

The runners who register early aren’t just signing up for a race.

They’re committing to a year of growth.

Best pricing is now.

Your next goal is waiting.

And 2027 is closer than you think.

We’ll see you at the start line.

Austin Marathon Marks 35th Anniversary with Largest Field in Event History

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Registration Numbers Surpassed 30,000 from across the U.S. and around the world

AUSTIN, Texas, February 17, 2026 — The streets of downtown Austin came alive on Sunday, February 15, as more than 30,000 registered runners gathered to celebrate the 35th Anniversary of the Ascension Seton Austin Marathon, Half Marathon, and 5K. Marking a historic milestone for one of the city’s most anticipated annual events, the 2026 event delivered an unforgettable day of athletic achievement, community pride, and Austin’s signature energy.

Runners from all 50 states and 50 countries around the world experienced the best of Austin on a course known for its scenic downtown views, iconic landmarks, 20+ live music performances, and unmatched crowd support. Ideal race-day conditions set the stage for personal bests, emotional finish-line moments, and a celebration 35 years in the making.

“For 35 years, the Austin Marathon has showcased the heart of our city, a place where fitness, music, culture, and community collide. While race day captures the spotlight, this event is built year-round by a dedicated team that takes immense pride in creating an experience worthy of Austin. Welcoming runners from around the world highlights the event’s global appeal and the unforgettable energy created by our community,” said Stacy Keese, co-owner of the Austin Marathon. “We are honored to carry this legacy forward and grateful to every runner, volunteer, partner, and spectator who makes Austin Marathon weekend possible.”

Weekend festivities began at the Health and Fitness Expo Presented by PNC Bank at the Palmer Events Center, where more than 75,000 attendees gathered over the weekend. Participants, spectators, and Austin community members explored more than 70 exhibitors showcasing the latest in performance gear, recovery innovations, and nutrition trends. The expo once again proved to be a can’t-miss kickoff to race weekend.

Race morning opened with high energy as runners filled the start line. Inspiring remarks were shared by Adam Bauman of title sponsor Ascension Seton and BPN founder Nick Nare, followed by a powerful rendition of the National Anthem by Sofia Moreno that united the crowd in anticipation. As Olympic gold medalist Gabby Thomas rang the start gong, runners embarked on a 26.2, 13.1, or 3.1-mile journey through the heart of Austin.

In the marathon, a competitive elite field raced for a $20,000 prize purse, delivering historic performances on Austin’s streets. Joseph Whelan (NY, US) captured the men’s title and set a new course record of 2:13:18, marking his third Austin Marathon victory. He was followed by Elisha Barno of Texas in second place (2:14:26) and Benard Rotich in third (2:23:33). In the women’s race, Kellyn Taylor (AZ,US) delivered a commanding performance to win in a course-record 2:33:28, with Sarah Jackson finishing second in 2:46:11 and Joy Jiang placing third in 2:50:23. The elite competitions showcased exceptional speed, determination, and the depth of talent that continues to define Austin’s premier running event. Full elite race coverage and analysis is available via FloTrack.

The post-race Finisher Festival stretched across four city blocks in downtown Austin, welcoming runners and spectators into a vibrant celebration of accomplishment. The Meanwhile Beer Garden kept spirits high with their award winning Darlin’ Texas Lager, Hop waters and live music, while participants refueled with local food trucks, recovery stations, and well-earned high-fives from fellow finishers. From first-time 5K runners to seasoned marathon veterans, every participant was celebrated as part of the Austin Marathon legacy.

Participants can find official results at YourAustinMarathon.com and share their race-day memories on social media with #RunAustin. Official photos from FinisherPix will be available within 24–48 hours following the event.

Registration for the 2027 Ascension Seton Austin Marathon, Half Marathon, and 5K is now open, inviting runners to start planning their next adventure and secure the lowest pricing for Austin’s next unforgettable race weekend on February 14, 2027.

The Austin Marathon thanks the over 3,000 dedicated volunteers, the City of Austin, Austin Police Department, CapMetro, Travis County EMS, and countless local partners who ensure a safe and seamless experience.

A special thank you goes out to the event’s partners, including Ascension Seton, Moody Foundation, Fleet Feet Austin, PNC Bank, BPN, Meanwhile Brewing, SPIbelt, H-E-B, Fogo de Chão, Shokz, Good Good Jams & Spreads, Austin Sports Commission, Red Bull, San Antonio Spurs, Paramount Theatre, FloTrack, and HighShot Cinematics. Their commitment to health, wellness, and the endurance sports community continues to fuel the event’s impact and growth.

About the Ascension Seton Austin Marathon®: Since its inception in 1992, the Austin Marathon® has emerged as a world-class running event, attracting participants from all 50 states and over 50 countries. With a course that spans every quadrant of this dynamic city, offering a festive atmosphere with live music throughout, the marathon culminates in a vibrant finisher party. The event also serves as a powerful force for good, raising hundreds of thousands of dollars annually for various non-profit organizations. The Austin Marathon elevates Presidents Day weekend into a grand showcase of athleticism and community spirit, making it a bucket-list event for athletes, enthusiasts, and supporters from all over the world.

Dealing with Race Day Nerves: Tips for Staying Calm and Focused

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Race day is finally here! Whether you’re a first-timer or a seasoned marathoner, it’s completely normal to feel a mix of excitement and anxiety as you prepare to take on the Austin Marathon. Nerves can be a sign that you care about your performance, but too much anxiety can get in the way of your best run. Here are some practical tips to help you stay calm, focused, and ready to enjoy every mile:

1. Trust Your Training

You’ve put in the miles, followed your plan, and made sacrifices to get to this point. Remind yourself that you are prepared. Trusting your training is one of the best ways to quiet last-minute doubts.

2. Visualize Success

Take a few moments before race day to visualize yourself crossing the finish line strong. Picture the course, the cheering crowds, and how you’ll feel at each stage. Visualization can help reduce anxiety and boost your confidence.

3. Stick to Your Routine

Race morning isn’t the time to try anything new. Eat the breakfast you’ve practiced with, wear your tried-and-true gear, and follow your usual warm-up. Familiar routines help calm nerves and set you up for success.

4. Practice Deep Breathing

If you feel anxiety creeping in, pause and take a few slow, deep breaths. Inhale for four counts, hold for four, and exhale for four. This simple technique can lower your heart rate and help you regain focus.

5. Break the Race Into Sections

Instead of thinking about the entire marathon, break it down into smaller, manageable parts—like 5K segments or aid station to aid station. Celebrate each milestone and stay present in the moment.

6. Focus on What You Can Control

You can’t control the weather or other runners, but you can control your attitude, effort, and pacing. Focus on your own race and let go of things outside your control.

7. Use Positive Self-Talk

Replace negative thoughts with encouraging words. Remind yourself of your strengths and past achievements. Phrases like “I am strong,” “I’ve got this,” and “One step at a time” can keep you motivated.

8. Embrace the Austin Energy

The Austin Marathon is known for its vibrant atmosphere and supportive community. Soak in the cheers, enjoy the live music, and let the city’s energy carry you forward.

9. Have a Race Day Plan—But Stay Flexible

Have a pacing and fueling strategy, but be ready to adapt if things don’t go exactly as planned. Flexibility can help you stay calm and make smart decisions on the fly.

10. Remember Your Why

When nerves hit, remind yourself why you signed up for the Austin Marathon. Whether it’s for a personal goal, a charity, or the love of running, reconnecting with your purpose can help you push through tough moments.

 

Race day nerves are normal, but with the right mindset and strategies, you can channel that energy into a memorable and successful Austin Marathon experience. Good luck, and see you at the finish line!

Final Long Run: How to Nail It Without Overdoing It

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As the Austin Marathon approaches, runners everywhere are gearing up for their final long run—a crucial milestone in any marathon training plan. This last big effort can make or break your race day experience. Here’s how to nail your final long run without overdoing it, ensuring you arrive at the starting line feeling strong, confident, and injury-free.

Why the Final Long Run Matters

The final long run is more than just a physical test; it’s a mental rehearsal for race day. It helps you practice your pacing, nutrition, and hydration strategies while building the endurance needed to conquer 26.2 miles. But pushing too hard or going too far can lead to fatigue, burnout, or even injury.

How Far Should Your Final Long Run Be?

Aim for a distance between 16 and 22 miles, depending on your experience and training history. If you’re a first-time marathoner, 16-18 miles is plenty. More experienced runners may go up to 20-22 miles, but there’s no need to run the full marathon distance in training.

Tips to Nail Your Final Long Run

1. Stick to Your Plan:

Don’t be tempted to run farther or faster than your training plan suggests. Trust the process and remember that the goal is to finish strong, not exhausted.

2. Practice Race Day Nutrition:

Use your final long run to test your fueling and hydration strategy. Practice with the gels, chews, or drinks you’ll use on race day to avoid surprises.

3. Mimic Race Conditions:

Try to run at the same time of day as the Austin Marathon and on similar terrain if possible. This helps your body and mind adjust to what you’ll face on race day.

4. Listen to Your Body:

If you feel pain or excessive fatigue, cut the run short. It’s better to arrive at the starting line healthy than to risk injury.

5. Recover Properly:

After your final long run, focus on recovery. Hydrate, refuel with a balanced meal, stretch, and get plenty of rest.

Common Mistakes to Avoid

  • Running Too Hard: The final long run isn’t a race. Keep your pace comfortable and conversational.
  • Skipping Recovery: Don’t neglect post-run recovery. Your body needs time to repair and strengthen.
  • Ignoring Warning Signs: If you feel pain, don’t push through it. Address any issues early to avoid race day problems.

Tapering: The Secret to Race Day Success

After your final long run, it’s time to taper. Gradually reduce your mileage and intensity in the weeks leading up to the Austin Marathon. This allows your body to recover fully and store up energy for race day.

Final Thoughts

Your final long run is a key part of your Austin Marathon journey. Approach it with confidence, stick to your plan, and prioritize recovery. By nailing your last big run without overdoing it, you’ll set yourself up for a successful, enjoyable marathon experience.

Ready to conquer the Austin Marathon? Trust your training, enjoy the journey, and we’ll see you at the finish line!