Ascension Seton Austin Marathon and GOOD GOOD® Continue Partnership for 2027
Austin-Based GOOD GOOD® Returns as Official Jam and Goodie Bag Sponsor of Austin’s Premier Running Event
The Ascension Seton Austin Marathon, Half Marathon & 5K announced today the continuation of its partnership with GOOD GOOD®, the Austin-based premium jams and spreads brand. GOOD GOOD® will return as the Official Jam partner of the Austin Marathon and sponsor of the GOOD GOOD® Goodie Bag, bringing its no-added-sugar products back to participants for the 2027 event.
Following a successful partnership in 2026, GOOD GOOD® will once again connect with thousands of runners from Austin and around the world at the 2027 Austin Marathon. The continued partnership brings together two Austin-based organizations with a shared enthusiasm for active lifestyles, memorable experiences, and the community that surrounds them.
“GOOD GOOD has been a natural fit for the Austin Marathon, and we’re excited to continue building on our partnership in 2027,” said Megan Frausto, Strategic Partnership Manager of the Austin Marathon. “They bring a fun, energetic personality to the event while giving our participants a product they can genuinely enjoy. Having a growing Austin-based brand invest in this event and our running community makes the partnership even more meaningful.”
As sponsor of the GOOD GOOD® Goodie Bag, the brand will once again put its products directly into the hands of Austin Marathon participants. Participants can expect to experience GOOD GOOD® as they prepare to take on the marathon, half marathon, and 5K through the streets of Austin.
“The Austin Marathon is one of those events that really captures what we love most about this city — community, energy and people coming together around a shared goal. We had such a great experience partnering last year, and we’re excited to build on that in 2027 and continue introducing more runners, families, and Austinites to the GOOD GOOD brand.” – Gardar Stefansso, CEO & Co-Founder of GOOD GOOD®.
Founded in Reykjavik, Iceland and now based in Austin, GOOD GOOD® creates premium jams and spreads made with non-GMO ingredients and no added sugar. Its lineup pairs familiar flavors with a modern approach, making the brand a natural addition to the routines of runners and active consumers.
GOOD GOOD® products can be found at retailers including H-E-B and Whole Foods Market and online through Amazon and goodgoodbrand.com.
The 2027 Ascension Seton Austin Marathon, Half Marathon & 5K will take place Sunday, February 14, 2027, bringing runners from across the country and around the world to Austin for one of the city’s signature sporting events.
About the Ascension Seton Austin Marathon®: Since its inception in 1992, the Austin Marathon® has emerged as a world-class running event, attracting participants from all 50 states and over 50 countries. With a course that spans every quadrant of this dynamic city, offering a festive atmosphere with live music throughout, the marathon culminates in a vibrant finisher party. The event also serves as a powerful force for good, raising hundreds of thousands of dollars annually for various non-profit organizations. The Austin Marathon elevates Presidents Day weekend into a grand showcase of athleticism and community spirit, making it a bucket-list event for athletes, enthusiasts, and supporters from all over the world.
About GOOD GOOD®: Born in Reykjavik, Iceland and made in the EU, GOOD GOOD® is a premium jams and spreads brand. Now based in Austin, Texas, GOOD GOOD® crafts products with real non-GMO ingredients and no added sugar, delivering nostalgic flavors with a modern twist for every kind of eater.
