Neversecond Named Official Gel & Hydration Partner of the 2027 Austin Marathon
Performance nutrition brand to fuel runners across the Marathon, Half Marathon & 5K on February 14, 2027
The Ascension Seton Austin Marathon, Half Marathon & 5K announces Neversecond as the Official Gel & Hydration Partner of the 2027 event, taking place February 14, 2027.
Through the new partnership, Neversecond will provide performance-focused nutrition and hydration support to participants as they make their way through the streets of Austin. The partnership brings Neversecond’s science-based approach to fueling to thousands of runners taking on the Marathon, Half Marathon, and 5K.
Neversecond develops performance nutrition products designed to make endurance fueling simple, precise, and accessible. Its C-Series fueling system includes energy gels and sports drinks formulated around measured carbohydrate and sodium intake, giving runners tools to build a fueling strategy around the demands of training and competition.
“We’re excited to welcome Neversecond to the Austin Marathon and introduce our participants to a brand that puts so much emphasis on the science behind performance,” said Megan Frausto, Strategic Partnership Manager of the Austin Marathon. “Fueling and hydration are important pieces of the Austin Marathon experience, and this partnership gives our runners access to products designed to support them as they work toward their goals and ultimately take on Austin.”
Neversecond’s C30 Energy Gels deliver 30 grams of carbohydrates and 200 milligrams of sodium per serving, while the brand’s sports drink products are designed around a customizable approach to carbohydrate and hydration needs. The C-Series was developed using evidence-based sports nutrition principles with the goal of helping endurance athletes fuel consistently and confidently. Neversecond’s new everyday hydration, released to the public on October 15, 2026, will also be available on course to keep runners hydrated as they make their way towards celebrating their accomplishments at the finish line.
“We’re absolutely thrilled to partner with the Austin Marathon. One of our goals at Neversecond is to bring the same science-based, professional-quality fueling used by the world’s best athletes to everyday athletes. We want to help every runner fuel better and have their best possible day, and we can’t wait to be in Austin cheering them on,” said William and Loren Armstrong, Founders of NEVERSECOND.
The partnership will extend beyond event day, with Neversecond and the Austin Marathon working together to help participants better understand the role that fueling and hydration play throughout their training journey. Runners will have opportunities to learn more about Neversecond products and incorporate them into their preparation leading up to February.
The 2027 Ascension Seton Austin Marathon, Half Marathon & 5K will take place on Sunday, February 14, 2027, bringing runners from across the country and around the world to Austin for one of the city’s largest annual sporting events.
For more information about the Ascension Seton Austin Marathon, Half Marathon & 5K and to register for the 2027 event, visit YourAustinMarathon.com.
About the Ascension Seton Austin Marathon®: Since its inception in 1992, the Austin Marathon® has emerged as a world-class running event, attracting participants from all 50 states and over 50 countries. With a course that spans every quadrant of this dynamic city, offering a festive atmosphere with live music throughout, the marathon culminates in a vibrant finisher party. The event also serves as a powerful force for good, raising hundreds of thousands of dollars annually for various non-profit organizations. The Austin Marathon elevates Presidents Day weekend into a grand showcase of athleticism and community spirit, making it a bucket-list event for athletes, enthusiasts, and supporters from all over the world.
About Neversecond: Neversecond is a U.S.-based performance nutrition brand redefining how endurance athletes fuel. Built around its science-based C-Series fueling system, Neversecond delivers professional-quality nutrition designed for athletes at every level. Its C30 gels and sports drinks combine carbohydrates and sodium in a simple, highly tolerable system that has become a gold standard for endurance fueling. Neversecond’s mission is simple: help athletes fuel better, perform better, and have their best day.
