Blog post Archives

Ascension Seton Austin Marathon Continues HotelPlanner Partnership for 2026

Delivering Seamless Lodging Solutions for a World-Class Race Weekend in Austin

The Ascension Seton Austin Marathon, Half Marathon, & 5K is excited to announce the continuation of its partnership with HotelPlanner, a leading travel technology company specializing in customized hotel booking solutions. As the Official Hotel Provider for the 2026 event, HotelPlanner will once again offer participants and guests access to exclusive lodging options tailored to the Austin Marathon race weekend, scheduled for February 15, 2026.

This ongoing partnership ensures runners, spectators, volunteers, and staff can effortlessly plan their stay through HotelPlanner’s user-friendly booking platform. Whether seeking group accommodations, flexible booking terms, or budget-conscious choices near the course, HotelPlanner makes travel planning simple and stress-free.

“We’re thrilled to continue working with HotelPlanner for another year,” said Eleanor Stein, Sales and Junior Partnership Manager of the Austin Marathon. “Their wide network of hotels and flexible options make it easy for our participants to stay close to the start and finish lines, and enjoy all that Austin has to offer during this unforgettable weekend.”

The Austin Marathon weekend kicks off with the two-day Health and Fitness Expo, taking place February 13–14, followed by the race on Sunday, February 15, 2026. Through HotelPlanner, visitors will be able to book accommodations throughout the entire event, all in locations that showcase Austin’s energy and hospitality. Runners and spectators are encouraged to visit the Austin Marathon HotelPlanner Page HERE to explore lodging options and prepare for an exciting race weekend in Austin.

The Austin Marathon course weaves through some of the city’s most iconic neighborhoods and finishes at the steps of the Texas State Capitol. The race is renowned for its live music, crowd support, and Finish Line Festival, complete with a beer garden, food trucks, photo ops, and a recovery zone—making it more than just a race, but a true Austin experience. Registration for all distances is open at www.youraustinmarathon.com.

About the Ascension Seton Austin Marathon®: Since its inception in 1992, the Austin Marathon® has emerged as a world-class running event, attracting participants from all 50 states and over 50 countries. With a course that spans every quadrant of this dynamic city, offering a festive atmosphere with live music throughout, the marathon culminates in a vibrant finisher party. The event also serves as a powerful force for good, raising hundreds of thousands of dollars annually for various non-profit organizations. The Austin Marathon elevates Presidents Day weekend into a grand showcase of athleticism and community spirit, making it a bucket-list event for athletes, enthusiasts, and supporters from all over the world.

About HotelPlanner: HotelPlanner, a leading travel technology company that combines proprietary artificial intelligence agents (HotelPlanner.ai) and a 24/7 global gig-based reservations and customer service network. The HotelPlanner platform provides comprehensive hotel booking services to individuals and groups worldwide. With a vast network of hotels and a user-friendly interface, Hotel Planner makes it easy to find and book the perfect accommodations for any type of travel.

How to Set Training Goals (You’ll Actually Stick To)

in Beginner, Blog post

Let’s talk about training goals—not the vague “run a marathon someday” dreams (though, yes please!), but the achievable, day-to-day targets that get you off the couch even when Netflix is tempting.

Whether you’re prepping for your first-ever 5K or chasing down a PR at the Austin Marathon, clear goals are your ultimate motivator. Here’s your game plan to set goals you’ll actually stick to:

1. Find Your Why

Before you write anything down, ask yourself: Why am I running? Is it the thrill of crossing the finish line, proving your grit, or simply the joy of post-run tacos?

Your “why” is your anchor—it transforms early alarms and tough runs into purposeful steps.

2. Set SMART Goals

That classic acronym remains a favorite because it works:

Specific: “Run 4 times a week” beats “Run more.”
Measurable: Track your progress on Strava, a journal, or your favorite app.
Achievable: Set realistic goals aligned with your current fitness level.
Relevant: Training for a marathon? Prioritize endurance runs over sprints.
Time-bound: Deadlines are your best friend—put them on the calendar.

3. Break It Down

Big goals are exciting, but small victories sustain momentum. Divide your training into manageable chunks:

Short-term: Weekly mileage goals, exploring new routes, cross-training days.
Mid-term: Hitting a new pace, achieving milestone long runs.
Long-term: The big event—Austin Marathon, here you come!

4. Plan for Flexibility

Life will always throw curveballs (hello, unexpected work trips and weather shifts). Be prepared to adjust without guilt. Consistency—not perfection—is key.

5. Find Your Support Crew

Accountability is powerful. Connect with a local running group, train with a friend, or publicly share your goals (hey there, #runnersofATX!). Encouragement and camaraderie keep you committed.

6. Celebrate All Wins

Hit a new pace? Celebrate! Conquered a tough hill without walking? Double celebrate! Progress is not only measured on race day—it’s every step along the way.

Ready to commit? Write your goals down. Speak them into existence. Then lace up, show up, and celebrate your journey—mile by mile. We’ll be cheering you on, through every training run, finish line, and taco stop.

Set your goals? Tag @austinmarathon—we’d love to celebrate your progress!

Summer Day Trip in Austin: A Runner’s Perfect Mini Escape

in Blog post

Summer in Austin is like your favorite spicy taco—hot, bold, and bursting with flavor. Even though race day isn’t until February, the Austin Marathon spirit thrives year-round! Whether you’re a local legend or here for a quick getaway, we’ve mapped out the ultimate runner-friendly day trip to recharge, rejuvenate, and remind you why Austin is the vibrant heart of Texas running culture.

Morning Boost: Sunrise Shakeout Run

Kick-start your day Austin-style at the Ann and Roy Butler Hike-and-Bike Trail circling Lady Bird Lake. Enjoy ten miles of scenic trails with stunning skyline views, shaded pathways, and friendly waves from fellow runners. Whether you’re logging gentle miles or pushing toward your next PR, this trail is the perfect place to start your day.

Pro Tip: Get there early to beat the heat and catch the sunrise sparkling across the water—it’s nature’s own motivational pep talk.

Post-Run Recharge: Coffee & Breakfast at Jo’s

After your run, head to Jo’s Coffee on South Congress. Cool off with an iced turbo coffee and refuel with a tasty breakfast taco. Don’t forget to snap a selfie at the iconic “I love you so much” mural—a sweet reminder of why you’re training hard, even in the Texas heat.

Midday Cooldown: Paddle or Swim

Time to cool off! Rent a kayak or paddleboard from Rowing Dock or Live Love Paddle and glide across Lady Bird Lake. It’s a fun cross-training alternative without the monotony of the treadmill.

Prefer to chill? Barton Springs Pool awaits you—its naturally spring-fed waters remain a crisp 68°F year-round, ideal for muscle recovery or simply lounging in the sunshine.

Lunch Break: Zilker Park Picnic

Grab lunch from local favorites like FoodHeads or Thom’s Market and picnic beneath the shady trees at Zilker Park. Enjoy the laid-back vibes, watch frisbee-catching pups, and embrace recovery as part of your training process.

Stretch it out: Take advantage of the soft grass to get in some gentle stretching—your legs will thank you later!

Afternoon Adventures: Explore South Congress

Wander through South Congress, exploring quirky boutiques, vintage shops, and local favorites. Treat yourself to a scoop at Amy’s Ice Creams, relax with a refreshing mocktail at Cosmic Coffee, or savor panoramic city views from the rooftop at P6 at The LINE hotel.

Evening Highlight: Sunset at Mount Bonnell

Conclude your adventure with a rewarding climb up Mount Bonnell. This quick stair workout leads to a breathtaking sunset view over Lake Austin, perfect for reflection, goal-setting, or simply celebrating a day well-spent.

Keep the Austin Marathon Spirit Alive

Every moment you spend running or exploring Austin—whether it’s on trails, hills, or city streets—is part of your marathon journey. Remember, training isn’t just counting miles; it’s about embracing the lifestyle, engaging with the community, and finding joy both in the run and the rest.

So lace up, slather on that sunscreen, and soak up every sunny Austin moment. The countdown to race day is always ticking, and each day here is another step toward your goals.

Excited to hit the pavement with us in February? Register now for the Austin Marathon, Half Marathon, or 5K—and keep making the most of your Austin adventures! 🏃‍♂️☀️💙

Reserve Your Spot at the 2026 Ascension Seton Austin Marathon Health & Fitness Expo

in Blog post

Limited Spaces Available at Expo and Finish Line Festival

Exhibitor registration is now open for the 2026 Ascension Seton Austin Marathon, Half Marathon, & 5K Health and Fitness Expo, scheduled for Friday, February 13, and Saturday, February 14, 2026, at the Palmer Events Center. The 70,000-square-foot Expo sold out in 2025 and is expected to reach full capacity again in 2026.

The Health and Fitness Expo is a premier opportunity for health, fitness, and wellness brands to connect with a broad and engaged audience. All race participants in the marathon, half marathon, and 5K are required to attend the Expo to pick up their race packets, ensuring high foot traffic and brand exposure. The 2025 Expo welcomed more than 35,000 attendees over two days, including 24,000+ registered participants. The event featured 60 exhibitors and saw an average attendee spend of $50.

The Austin Marathon is excited to roll out exclusive new perks for exhibitors to elevate your brand presence and engagement:

$10 Off Code: Invite your community to Run Austin® with a special race registration discount.
Team Running Opportunities: Rally your crew to run and represent your brand.
Exhibitor Lounge: Take a break, recharge, and connect with fellow exhibitors at the expo.
All-in-One Digital Exhibitor Portal: Your personal hub to prepare for race weekend success.
Expo Plus Package (Add-on, $500 value – limited to 8):
- Recognition as a Featured Exhibitor on the official Expo webpage
- Inclusion of a brand offer in one official pre-race Expo email
- One 50% off race entry code (any distance) per 10×10 booth, limit 2 (value up to $140)

These added benefits are designed to maximize visibility, encourage engagement, and streamline your Expo experience.

The Expo is free and open to the public, offering attendees access to the latest in fitness, wellness, nutrition, apparel, gear, and more. Brands interested in exhibiting are encouraged to register by November 1, 2025, to guarantee participation. Exhibitors are encouraged to register early before prices increase. Details and exhibitor registration are available here.

Exhibitor opportunities are also available at the 2026 Finish Line Festival on Sunday, February 15. This post-race celebration offers brands direct access to thousands of finishers, spectators, and supporters, creating an energetic environment for product engagement and brand promotion.

“We’re excited to officially open exhibitor registration for the 2026 Austin Marathon Health and Fitness Expo,” said Megan Frausto, Partnership Manager for the Austin Marathon. “Each year, the Expo grows in energy and reach, and 2026 will be no exception. This is a prime opportunity for brands to secure their spot early and connect with thousands of passionate runners, fitness enthusiasts, and wellness-minded attendees.”

The Ascension Seton Austin Marathon, Half Marathon & 5K is the city’s signature running event. With a finish line at the Texas State Capitol, the race offers participants a uniquely Austin experience complete with live music, cheering spectators, and a vibrant post-race celebration. The Finish Line Festival includes a recovery zone, live entertainment, beer garden, photo ops, and additional brand activations. Every participant, whether in the marathon, half marathon, or 5K, receives a custom belt buckle finisher medal—an iconic symbol of accomplishment and Austin pride. Race registration is open now at www.youraustinmarathon.com.

About the Austin Marathon®: Since its inception in 1992, the Austin Marathon® has emerged as a world-class running event, attracting participants from all 50 states and over 50 countries. With a course that spans every quadrant of this dynamic city, offering a festive atmosphere with live music throughout, the marathon culminates in a vibrant finisher party. The event also serves as a powerful force for good, raising hundreds of thousands of dollars annually for various non-profit organizations. The Austin Marathon elevates Presidents Day weekend into a grand showcase of athleticism and community spirit, making it a bucket-list event for athletes, enthusiasts, and supporters from all over the world.