Reserve Your Spot at the 2026 Ascension Seton Austin Marathon Health & Fitness Expo
Limited Spaces Available at Expo and Finish Line Festival
Exhibitor registration is now open for the 2026 Ascension Seton Austin Marathon, Half Marathon, & 5K Health and Fitness Expo, scheduled for Friday, February 13, and Saturday, February 14, 2026, at the Palmer Events Center. The 70,000-square-foot Expo sold out in 2025 and is expected to reach full capacity again in 2026.
The Health and Fitness Expo is a premier opportunity for health, fitness, and wellness brands to connect with a broad and engaged audience. All race participants in the marathon, half marathon, and 5K are required to attend the Expo to pick up their race packets, ensuring high foot traffic and brand exposure. The 2025 Expo welcomed more than 35,000 attendees over two days, including 24,000+ registered participants. The event featured 60 exhibitors and saw an average attendee spend of $50.
The Austin Marathon is excited to roll out exclusive new perks for exhibitors to elevate your brand presence and engagement:
- $10 Off Code: Invite your community to Run Austin® with a special race registration discount.
- Team Running Opportunities: Rally your crew to run and represent your brand.
- Exhibitor Lounge: Take a break, recharge, and connect with fellow exhibitors at the expo.
- All-in-One Digital Exhibitor Portal: Your personal hub to prepare for race weekend success.
- Expo Plus Package (Add-on, $500 value – limited to 8):
- Recognition as a Featured Exhibitor on the official Expo webpage
- Inclusion of a brand offer in one official pre-race Expo email
- One 50% off race entry code (any distance) per 10×10 booth, limit 2 (value up to $140)
These added benefits are designed to maximize visibility, encourage engagement, and streamline your Expo experience.
The Expo is free and open to the public, offering attendees access to the latest in fitness, wellness, nutrition, apparel, gear, and more. Brands interested in exhibiting are encouraged to register by November 1, 2025, to guarantee participation. Exhibitors are encouraged to register early before prices increase. Details and exhibitor registration are available here.
Exhibitor opportunities are also available at the 2026 Finish Line Festival on Sunday, February 15. This post-race celebration offers brands direct access to thousands of finishers, spectators, and supporters, creating an energetic environment for product engagement and brand promotion.
“We’re excited to officially open exhibitor registration for the 2026 Austin Marathon Health and Fitness Expo,” said Megan Frausto, Partnership Manager for the Austin Marathon. “Each year, the Expo grows in energy and reach, and 2026 will be no exception. This is a prime opportunity for brands to secure their spot early and connect with thousands of passionate runners, fitness enthusiasts, and wellness-minded attendees.”
The Ascension Seton Austin Marathon, Half Marathon & 5K is the city’s signature running event. With a finish line at the Texas State Capitol, the race offers participants a uniquely Austin experience complete with live music, cheering spectators, and a vibrant post-race celebration. The Finish Line Festival includes a recovery zone, live entertainment, beer garden, photo ops, and additional brand activations. Every participant, whether in the marathon, half marathon, or 5K, receives a custom belt buckle finisher medal—an iconic symbol of accomplishment and Austin pride. Race registration is open now at www.youraustinmarathon.com.
About the Austin Marathon®: Since its inception in 1992, the Austin Marathon® has emerged as a world-class running event, attracting participants from all 50 states and over 50 countries. With a course that spans every quadrant of this dynamic city, offering a festive atmosphere with live music throughout, the marathon culminates in a vibrant finisher party. The event also serves as a powerful force for good, raising hundreds of thousands of dollars annually for various non-profit organizations. The Austin Marathon elevates Presidents Day weekend into a grand showcase of athleticism and community spirit, making it a bucket-list event for athletes, enthusiasts, and supporters from all over the world.
