High Five Events Staff Picks: Top Gear from The Running Event 2024

The Running Event (TRE) 2024, held from November 19-21 at the Austin Convention Center, was a showcase of the latest innovations in running and fitness gear. Our High Five Events team hit the expo floor to uncover products that not only can help you crush your Austin Marathon training but also add value to your everyday life. From cutting-edge fitness tech to game-changing apparel, here are our top picks from this year’s event:

Stacy’s Favorites:

  • Noogs Nutrition: Stacy was impressed by Noogs Nutrition’s tasty approach to athlete fueling. Their products deliver the energy you need for training while tasting just like candy—but without the guilt!
  • Wahoo Treadmill: Stacy was drawn to the Wahoo Treadmill for its advanced features and smooth integration with popular training apps. As a big fan of Zwift for cycling, she’s excited to pair it with the Wahoo Treadmill for indoor runs—especially when Austin’s summer heat hits 100 degrees!
  • FORM Swim Goggles: For cross-training enthusiasts, the FORM Swim Goggles offer real-time metrics displayed directly in the goggles, helping swimmers monitor their performance without interrupting their flow.
  • Nix Hydration Biosensor: Stacy also highlighted the Nix Hydration Biosensor, a wearable device that monitors sweat levels and provides personalized hydration recommendations, ensuring you stay hydrated during your runs.

Tina’s Top Picks:

  • Fox River Socks: Tina appreciated the comfort and durability of Fox River Socks, which are great for preventing blisters and keeping feet dry during long runs.
  • Noogs Nutrition: Echoing Stacy’s sentiments, Tina also found Noogs Nutrition to be a game-changer for maintaining energy levels throughout training. She described it as “Sour Patch Kids for adults who exercise”—delicious and effective!
  • FORM Swim Goggles: Tina also loved the FORM Swim Goggles for their sleek design and innovative technology. Perfect for novice swimmers, they make it easy to track performance and stay motivated during cross-training sessions in the pool.

Joey’s Choice:

  • Wright Socks: Joey swears by Wright Socks for their double-layer design that minimizes friction, reducing the risk of blisters—a must-have for marathon runners.

Megan’s Must-Have:

  • GOREWEAR Running Jacket: Megan was impressed by GOREWEAR’s waterproof, windproof, and breathable running jacket. It’s perfect for staying comfortable during those unexpected Austin rain showers.

Eleanor’s Essentials:

  • Paradis Sport: Eleanor was a fan of Paradis Sport’s stylish and functional athletic underwear, ideal for both training sessions and casual outings.
  • GoFulo: Eleanor loved how GoFulo combines reflective outerwear with vibrant, cheerful designs, making safety stylish and adding a pop of color to any workout routine.

Emma’s Favorites:

  • Kizik Shoes: Emma loved Kizik Sneakers for their hands-free design, making them easy to slip on and off—perfect for runners on the go.
  • CBL (Creating Brand Legacy): Emma was impressed by CBL’s ability to design and create stunning medals and awards that leave participants feeling proud of their accomplishments. Fun fact: CBL manufactures the iconic belt buckle finisher medals for the Austin Marathon, Half Marathon, and 5K! 

Emily’s Indulgence:

  • QO Superfood Cookies: Emily enjoyed QO Superfood Cookies, a delicious and nutritious snack option that satisfies sweet cravings without compromising health goals.

John’s Go-Tos:

  • Gooch Goo: John recommends Gooch Goo for its effectiveness in preventing chafing, ensuring a comfortable run from start to finish. Bonus: Gooch Goo is wetsuit safe and uses all natural ingredients!
  • Heat Holders: He also suggests Heat Holders for keeping warm during early mornings or winter runs, providing insulation without adding bulk. Perfect for the morning of the Austin Marathon, Half Marathon, & 5K!

Jonathan’s Pick:

  • Hyperwear Products: Jonathan is all about functional training, and the Hyperwear line stood out as a versatile option for enhancing strength, endurance, and agility. Whether it’s weighted vests, resistance bands, or sandbags, Hyperwear offers tools perfect for runners looking to level up their cross-training game.

Jack:

  • Wahoo Treadmill: Jack appreciated the Wahoo Treadmill for its durability and versatility, making it a game-changer for structured indoor workouts. Its compatibility with training apps makes it easy to stay on track, rain or shine.

We hope these staff picks inspire you to explore new products that can enhance your training and race day experience. Remember, the right gear can make all the difference as you prepare for the Austin Marathon, Half marathon, & 5K. Happy running!

Note: Product availability and features are based on information from The Running Event 2024 and may vary. Always consult with a professional or the product manufacturer for personalized advice.

Austin Marathon and Moody Foundation Celebrate 10 Years of Partnership to Support Central Texas Non-Profits

 Over $5.5 Million Raised to Date; 2025 Goal Set at $1 Million

 Austin, Texas – December 16, 2024 – The Ascension Seton Austin Marathon®, set for President’s Day weekend on February 16, 2025, proudly announces the continuation of its partnership with the Moody Foundation, the presenting partner of Austin Marathon Gives—the event’s Official Charity Program. This milestone year marks a decade of collaboration, with the partnership raising more than $5.5 million to benefit Central Texas non-profits.

“We at the Moody Foundation are proud to celebrate a decade of partnership with the Austin Marathon. Together, we have accomplished remarkable milestones by raising over $5.5 million to support the tireless work of Central Texas non-profits. As we set our sights on a goal of $1 million for the upcoming 2025 event, we remain committed to empowering communities, fostering growth, and making a lasting impact through the generosity of the runners and supporters.” — Ross Moody, Trustee, the Moody Foundation.

Based in Galveston, Texas, the Moody Foundation has a long history of funding impactful programs and initiatives across the state. By matching donations raised through Austin Marathon Gives, the foundation continues to support community development—one of its core focus areas—and directly aligns with the Austin Marathon’s mission to enrich Central Texas communities.

Jack Murray, co- owner of the Austin Marathon, expressed his gratitude for the long-standing partnership. “The Moody Foundation has been an invaluable partner in helping us grow the Austin Marathon Gives program over the past decade,” said Murray. “Their unwavering support and matching contributions have allowed us to elevate the impact of our charity program, benefiting countless organizations across Central Texas. We’re thrilled to continue this journey together and look forward to another record-breaking year.”

Through the Austin Marathon Gives program, participants can champion their favorite charities by selecting a non-profit during registration. Each non-profit connects with its runners, sharing their mission, offering training support, and assisting with personalized fundraising efforts. Amplifying these efforts, the Moody Foundation will once again match each official charity’s fundraising totals up to $10,000.

The Austin Marathon Gives program has set an ambitious fundraising goal of $1,000,000 for the 2025 event, ensuring ongoing support for numerous organizations making a tangible difference in the community.

Runners who have already registered can make a difference by visiting the Run for Charity page on our website. There, they can select a charity from our official list, create a personalized fundraising page, and share it with friends and family to gather support. For those who prefer not to create a fundraising page, a one-time donation option is also available. Simply click on your chosen Austin Marathon Gives charity to donate directly.

For more information about Austin Marathon Gives or to register for the race, visit our website.

About the Ascension Seton Austin Marathon®: Since its inception in 1992, the Austin Marathon® has emerged as a world-class running event, attracting participants from all 50 states and over 50 countries. With a course that spans every quadrant of this dynamic city, offering a festive atmosphere with live music throughout, the marathon culminates in a vibrant finisher party. The event also serves as a powerful force for good, raising hundreds of thousands of dollars annually for various non-profit organizations. The Austin Marathon elevates Presidents Day weekend into a grand showcase of athleticism and community spirit, making it a bucket-list event for athletes, enthusiasts, and supporters from all over the world.

About the Moody Foundation: 

The Moody Foundation was established by W.L. Moody, Jr. and Libbie Shearn Moody in 1942 to share their good fortune and make a difference in the lives of the people of Texas. Since then, the Foundation has pledged and awarded more than $2.5 billion in grants throughout the state to organizations that have educated, healed, nurtured and inspired generations of Texans. The Moody Foundation continues with a board of three trustees: Frances Moody-Dahlberg, Ross Moody and Elizabeth “Elle” Moody. Learn more at MoodyF.org 

Ascension Seton Austin Marathon Extends Partnership with EIGHT Beer for Third Straight Year

EIGHT Beer Garden Highlights Finish Line Festival Experience for 2025 Runners

The Ascension Seton Austin Marathon, Half Marathon, and 5K® is proud to announce the renewal of its partnership with EIGHT Elite Light Lager for the third consecutive year. EIGHT Beer will once again serve as the Official Beer of the event, providing runners aged 21 and over a celebratory experience at the Finish Line Festival’s EIGHT Beer Garden. The event will take place on President’s Day Weekend, Sunday, February 16, 2025.

“We’re excited to team up with the Austin Marathon once again for our third consecutive year. February is our anniversary month, making it the perfect time to join such a legendary event here in our hometown. We’re looking forward to celebrating with all the 21+ runners over a cold EIGHT in our beer garden. As the cleanest light beer on the market—brewed without fillers or preservatives, unlike most mass-market light beers—it’s the perfect post-race refreshment.” – David Reny, EIGHT Beer CEO

This year, participants crossing the finish line can once again celebrate their achievements in the EIGHT Beer Garden. Open to participants aged 21 and over, the EIGHT Beer Garden offers a well-deserved toast with a beer crafted with zero fillers, adjuncts, or preservatives. 

“Our partnership with EIGHT Beer brings an extra level of excitement and camaraderie to the Austin Marathon,” said Jack Murray, co-owner of the Austin Marathon. “It’s about more than crossing the finish line—it’s about celebrating the journey, and EIGHT Beer helps us do just that.”

EIGHT Beer will also be attending the Health and Fitness Expo presented by PNC Bank on February 14 and 15, where attendees can sample their signature light lager and connect with the team behind the brand. The expo, free and open to the public, will take place on Friday, February 14 from 11 a.m. to 7 p.m. and Saturday, February 15 from 10 a.m. to 5 p.m at Palmer Events Center. Brands interested in exhibiting can still register online

The Austin Marathon is the ultimate running experience of the year, bringing together the community and Austin’s unique culture. With the finish line framed by the Texas State Capitol, runners celebrate with a true Austin moment as they complete their journey. The course is lined by live music in honor of the city’s status as the Live Music Capital of the World. The celebration continues at the Finish Line Festival, where participants can enjoy a recovery zone, live music stage, EIGHT Beer Garden, photo opportunities, and health and fitness exhibitors. Whether completing the marathon, half marathon, or 5K, every participant earns a belt buckle finisher medal to remember their accomplishment. Participants can register at www.youraustinmarathon.com.

 

About the Ascension Seton Austin Marathon®: Since its inception in 1992, the Austin Marathon® has emerged as a world-class running event, attracting participants from all 50 states and over 50 countries. With a course that spans every quadrant of this dynamic city, offering a festive atmosphere with live music throughout, the marathon culminates in a vibrant finisher party. The event also serves as a powerful force for good, raising hundreds of thousands of dollars annually for various non-profit organizations. The Austin Marathon elevates Presidents Day weekend into a grand showcase of athleticism and community spirit, making it a bucket-list event for athletes, enthusiasts, and supporters from all over the world.

 

About EIGHT: Proudly based in Austin, TX, with a mission beyond the bar, EIGHT is committed to giving back 1% of all revenue to local causes that work tirelessly to make healthy living accessible to all. For more information, please visit www.eightbeer.com. Follow us on social media @drinkeightbeer. ENJOY RESPONSIBLY.

The Ascension Seton Austin Marathon Invites Top Female Runners for 2025 Competition

Prize purse totals $20,000 for Marathon Distance

The Ascension Seton Austin Marathon, is calling for elite female runners to apply for the 2025 Elite Athlete Field before the December 31 deadline. This program, now in its eighth year, seeks to elevate female competition and showcase emerging talent. FloTrack will provide live coverage, spotlighting the intense competition among elite athletes and capturing their achievements throughout the event, showcased during the broadcast. Mark your calendars for the annual running event, scheduled for February 16, 2025.

Elevated Prize Purse for 2025
For 2025, the prize purse for the marathon elite field has been elevated to an impressive $20,000, divided between 1st-5th place and split evenly between male and female divisions.

Prize Distribution:

  • 1st Place: $4,000
  • 2nd Place: $3,000
  • 3rd Place: $1,500
  • 4th Place: $1,000
  • 5th Place: $500

While no prize money is allocated for the half marathon, elite runners can avail themselves of a complimentary entry if they meet the specified standards (refer to the guidelines below). Women interested in joining this prestigious field are encouraged to apply today.

“We’re proud to see the Elite Athlete Program fostering growth, with several participants achieving Olympic Marathon Trials qualifications,” said Emily Stevens, Athlete Services Manager at High Five Events. “We’re particularly excited to see even more elite women join us this year, as their presence elevates the competition and inspires others to aim high.”

Recent Female Elite Winners

  • 2024
    • 1st: Damaris Areba 02:38:52.0
    • 2nd: Leah Rotich 02:39:33.1
    • 3rd: Hellen Jepkurgat 02:40:05.4
    • 4th: Sonia Laguna Lopez 02:45:47.0
    • 5th: Flavious Kwamboka 02:48:41.1
  • 2023
    • 1st: Damaris Areba 02:36:48.2
    • 2nd: Sarah Jackson 02:44:16.1
    • 3rd: Winny Jepkorir 02:47:19.8
    • 4th: Allison MacSas 02:50:35.2
    • 5th: Tess Wilberding 02:59:15.0

Applicants interested in joining the Elite Field must adhere to the following requirements:

  1. Submit the Elite Application before the December 31 deadline.
  2. Non-U.S. applicants must be represented by a Coach or Sponsor.
  3. Rolling applications accepted until December 31, 2024. Submissions received post-deadline will be reviewed on a case-by-case basis, with athletes notified of their selection by a representative of The Austin Marathon.

All athletes, including those in the Elite Field, are subject to random pre- and post-race drug testing. Prize checks will be mailed post-race upon completion of the drug testing protocol. Only Full Marathon runners accepted into the Elite Field are eligible for prize money, and they are not eligible for age group awards. All prize money and elite field awards are based on gun time, not chip time.

For questions or additional information, please contact [email protected]. Please allow 7-10 business days for a response.

 

About the Ascension Seton Austin Marathon®: Since its inception in 1992, the Austin Marathon® has emerged as a world-class running event, attracting participants from all 50 states and over 50 countries. With a course that spans every quadrant of this dynamic city, offering a festive atmosphere with live music throughout, the marathon culminates in a vibrant finisher party. The event also serves as a powerful force for good, raising hundreds of thousands of dollars annually for various non-profit organizations. The Austin Marathon elevates Presidents Day weekend into a grand showcase of athleticism and community spirit, making it a bucket-list event for athletes, enthusiasts, and supporters from all over the world.

About High Five Events: High Five Events is the parent company of the Austin Marathon, Half Marathon & 5k, 3M Half Marathon, CapTex Triathlon and Kerrville Triathlon Festival. With over 150 years of combined experience, the High Five Events team specializes in organizing large-scale events across diverse venues, solidifying their presence on the Inc. 5000 List of Fastest Growing Companies in 2019 and 2020.