Tag Archive for: hydration

Austin Marathon, nuun Announce Two-Year Partnership

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Austin Marathon will feature nuun’s latest product, nuun performance, on race day

High Five Events is thrilled to announce a two-year partnership between the Austin Marathon® and nuun®, the pioneer of electrolyte enhanced drink tablets that turn water into an optimally balanced sports drink. The partnership with nuun, the Exclusive Hydration for the Austin Marathon, will make the Austin Marathon the first marathon in Texas, and third in the nation, to feature nuun performance on course.

“From the epic scenery and live music on course to the energetic neighborhood crowds and clean planet initiatives, the Austin Marathon is a must for every runner,” said Kevin Rutherford, nuun President and CEO. “We, at nuun, are proud to provide all runners on course with optimal and clean hydration that is used by all, from pros to first-timers.”

nuun performance

on-course flavors blueberry strawberry and orange mango.

nuun will provide their recently released and optimally balanced nuun performance to all participants. On-course flavors include blueberry strawberry and orange mango.  nuun products will also be available at the start and finish lines. nuun performance precisely balances electrolytes and carbohydrates to fuel athletes during long and strenuous efforts. Additionally, nuun and the Austin Marathon will increase community engagement and product awareness by offering free samples to training clubs, hosting happy hours, and supporting various demo runs around Austin.

“nuun offers pioneering products and a phenomenal community engagement strategy that will continue to have a positive impact on Austin’s premier running event,” said Jack Murray, co-owner of High Five Events. “We’re glad they’ll be with us every step of the way for 2018 and 2019.”

The Austin Marathon will celebrate its 27th year running in the capital of Texas on February 18, 2018. Austin’s flagship running event annually attracts runners from all 50 states and 20+ countries around the world. Having start and finish locations just a few blocks apart, being within walking distance of many downtown hotels and restaurants, and finishing in front of the picturesque Texas State Capitol makes the Austin Marathon the perfect running weekend destination. Participants can register for the marathon, half marathon, or 5K.

Hydration Basics with nuun

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With the Austin Marathon presented by NXP just a few weeks away, it’s a great time to review hydration basics so that you can stay hydrated and finish strong on February 19.

Though hydration is an important factor for your health year-round, regardless of activity, it becomes even more essential as race day nears. Slight dehydration of even just 2% of your body weight can negatively impact your energy, health, and performance.

It’s been shown in studies that this nutritional intervention of staying properly hydrating is the best way to enhance or improve performance.

Signs that you’re dehydrated:

  • Dizziness, confusion, lightheadedness
  • Dry lips, mouth, and skin
  • Physical and/or metal fatigue
  • Decreased pace and/or performance
  • Darkened urine
  • Increased body temperature, heart rate, and/or rate of perceived exertion (an exercise effort that usually feels easy suddenly feels much harder than usual)

Assortment of colorful Nuun hydration tablet tubesReplace electrolytes

Electrolytes are tiny electronically charged particles that are lost via sweat during exercise. The four main electrolytes that play vital roles in hydration and exercise performance are:

  • sodium: maintains fluids balance
  • potassium: prevents muscle cramps
  • magnesium: relaxes muscles
  • calcium: required for normal muscle functions

Electrolytes are essential for basic health and body function, and even more so for performing your best during an athletic endeavor. Electrolyte drinks such as nuun are perfect for pre-, during, or post-exercise as they contain the electrolytes your body needs without the carbohydrates that it doesn’t.

How much should I hydrate?

Maintaining a good hydration status by drinking fluids throughot the day, everyday, is the best approach to staying ahead of dehydration. Waiting until you are thirsty to drink fluids is too late – you are already dehydrated and you’ll find yourself constantly playing the game of catch-up!

On average, you should try to consume half your body weight (in pounds) in liquid ounces plus what you sweat out in training (your sweat rate).  For example, if you weigh 150 pounds, you should aim to consume 75 ounces of water or electrolyte drink per day plus losses that occur during workouts.

To calculate your sweat rate, weigh yourself pre-workout and post workout without any clothes on and complete an hour of exercise without consuming fluids in between. Every pound lost during the workout is 16 ounces of fluid lost. While exercising, aim to replace up to half your sweat rate with electrolyte-rich fluids. This is a great exercise to complete leading up to a race so that you can be prepared to perform your best through proper hydration.

Nuun banner: 30% off running hydration

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nuun hydration is a proud sponsor of the Austin Marathon. At nuun, we’re on a mission to inspire a healthier, happier, more active lifestyle so that everyone can achieve life’s next personal best. Hydration means more than water, so make your water count. nuun is packed with electrolytes, clean ingredients, and is low in calories & sugar. The light, refreshing taste will keep you reaching for your bottle.