Join the Team Behind Austin’s Biggest Endurance Events

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High Five Events, the parent company behind the Ascension Seton Austin Marathon and other premier endurance events, invites individuals passionate about event production to join a recruitment session for prospective team members on Thursday, January 8th, 2026, at 6:30pm. The event will be held at the High Five Events office in Austin, Texas, and offers an exciting opportunity to learn about joining the team as a part-time staff member.

 

The session is open to everyone and will provide insights into the dynamic world of event production. Attendees can engage in a Q&A session and network with current full-time and part-time staff, gaining valuable perspectives on what it takes to help bring some of Austin’s most iconic events to life.

 

“Every event weekend takes a team effort, and our part-time staff make it all possible,” said Dan Carroll, co-owner of High Five Events. “This recruitment session is a great way to learn how you can be part of that excitement and contribute to some of Austin’s most iconic races.”

 

No prior event experience is required to apply. Ideal candidates should be ready to work outdoors and on weekends, with part-time staff typically supporting events during the weekend and potentially in the week leading up to the event.

 

Below is the schedule of events for part-time work in 2026:

Spurs Austin International Half, formerly the 3M Half Marathon – January 18, 2026

Ascension Seton Austin Marathon – February 15, 2026 

Statesman Cap10K – April 12, 2026

CapTex Tri – May 25, 2026 

Kerrville Triathlon Festival – September 26-27, 2026 

Livestrong Challenge – October 18, 2026

 

Prospective applicants are encouraged to join the recruitment session to explore the exciting opportunities available at High Five Events. This is your chance to take the first step toward becoming an essential part of the team that brings world-class endurance events to life. To RSVP and share your contact details, please complete this form.

About High Five Events:  High Five Events is the parent company of the Austin Marathon, Half Marathon & 5k and the Austin International Half. With over 150 years of combined experience, the High Five Events team specializes in organizing large-scale events across diverse venues, solidifying their presence on the Inc. 5000 List of Fastest Growing Companies in 2019 and 2020.

H-E-B Named Official Grocery Store of the 2026 Ascension Seton Austin Marathon

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The Beloved Texas Retailer will Support Runners by Providing Nutritional Snack Bags

The Ascension Seton Austin Marathon, Half Marathon, & 5K announced that H-E-B has been designated the official Grocery Store of the 2026 event. The partnership formalizes H-E-B’s commitment to supporting the health and wellness of the Central Texas community and thousands of participants. This major annual endurance event is scheduled to take place on Sunday, February 15, 2026, celebrating its 35th anniversary throughout the streets of Austin, Texas. 

As an official partner, H-E-B’s primary role will involve supplying post-race snack bags for all participants immediately following their finish line crossing. This crucial finish line support will offer necessary nutrition items designed to aid runners immediately following their 26.2-mile, 13.1-mile, or 3.1-mile efforts. The Ascension Seton Austin Marathon continues to be a premier running event, attracting tens of thousands of participants annually to the Texas capital.

This sponsorship highlights the Austin Marathon’s dedication to collaborating with strong, local brands that prioritize participant experience. The collaboration aims to elevate the finish line experience, reinforcing the event’s reputation for high-quality logistics and runner care.

 “Partnering with H‑E‑B aligns the Austin Marathon with a Texas icon known for quality and community. From the finish line snack bag to race‑weekend touchpoints, H‑E‑B helps us care for runners when it matters most and strengthens what makes this event uniquely Austin.” – Megan Frausto, Partnership Manager

 

 

About the Ascension Seton Austin Marathon®: Since its inception in 1992, the Austin Marathon® has emerged as a world-class running event, attracting participants from all 50 states and over 50 countries. With a course that spans every quadrant of this dynamic city, offering a festive atmosphere with live music throughout, the marathon culminates in a vibrant finisher party. The event also serves as a powerful force for good, raising hundreds of thousands of dollars annually for various non-profit organizations. The Austin Marathon elevates Presidents Day weekend into a grand showcase of athleticism and community spirit, making it a bucket-list event for athletes, enthusiasts, and supporters from all over the world.

About H-E-B: H-E-B, with sales of more than $50 billion, operates over 455 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 120th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 175,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.

Austin Marathon Announces Enhanced Exhibitor Opportunities for 2026 Health & Fitness Expo

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Offering new tools and packages for brands to engage with over 75,000 attendees

 

The 35th Anniversary Ascension Seton Austin Marathon, Half Marathon, & 5K announced elevated exhibitor opportunities and a streamlined experience for the 2026 Health and Fitness Expo presented by PNC Bank. Set to take place February 13-14, 2026, at the Palmer Events Center in Austin, Texas, the expo invites brands to connect with over 75,000 enthusiastic attendees. New AI tools, flexible pricing, and expanded perks aim to maximize exhibitor engagement and brand visibility.

The 2026 Health and Fitness Expo offers a prime platform for businesses to engage with a passionate, global audience eager for innovative products and services. Located in downtown Austin, the high-energy event provides a unique opportunity to immerse brands within the vibrant endurance community. The Expo will be held at the Palmer Events Center on Friday, February 13, 2026, from 11:00 AM to 7:00 PM, and Saturday, February 14, 2026, from 9:00 AM to 6:00 PM.

A new tiered pricing structure is being introduced for 2026, with booth prices increasing in three phases: Early (May 1–Aug 31, 2025), Regular (Sept 1–Nov 31, 2025), and Late (Dec 1, 2025–Feb 1, 2026). Exhibitors will benefit from a range of new perks, including an unlimited $10 off race registration code to invite their community to Run Austin®, a one-of-a-kind AI Exhibitor Portal for event weekend guidance, and an AI booth generator to visualize expo setups. Other benefits include options for professional booth photos, team opportunities to represent brands on course, an Exhibitor Lounge with snacks and refreshments, and a professional quality Expo Highlight Video. Additionally, an “Expo Plus Package” is available for purchase until December 31, 2025, valued at $500, which includes mention as a featured exhibitor on the official Austin Marathon Expo webpage, brand offer inclusion in an official pre-event Expo email, and a 50% off race registration code for any distance per 10×10 booth, limited to two. Interested brands can apply here. 

“The Health and Fitness Expo is the premier destination for brands to engage with the running community. In 2026, we’re amplifying that connection by introducing a suite of elevated opportunities. Our focus is on empowering exhibitors to showcase their brands in new, impactful ways and forge lasting relationships with our athletes.” – Eleanor Stein, Exhibitor Manager 

 

About the Ascension Seton Austin Marathon®: Since its inception in 1992, the Austin Marathon® has emerged as a world-class running event, attracting participants from all 50 states and over 50 countries. With a course that spans every quadrant of this dynamic city, offering a festive atmosphere with live music throughout, the marathon culminates in a vibrant finisher party. The event also serves as a powerful force for good, raising hundreds of thousands of dollars annually for various non-profit organizations. The Austin Marathon elevates Presidents Day weekend into a grand showcase of athleticism and community spirit, making it a bucket-list event for athletes, enthusiasts, and supporters from all over the world.

Ascension Seton Austin Marathon Announces Partnership with GOOD GOOD®

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GOOD GOOD® Named Official Jam and Goodie Bag Sponsor for Austin’s Premier Running Event.

Austin, Texas, August 22, 2025 – The Ascension Seton Austin Marathon, Half Marathon, & 5K has announced its official partnership with GOOD GOOD®, naming the Austin-based premium jams and spreads brand as the Official Jam of the Austin Marathon and sponsor of the “GOOD GOOD® Goodie Bag” for all participants. This collaboration aims to provide athletes with high-quality, no-added-sugar products, enhancing their race day experience and promoting healthy living within the running community.

We’re thrilled to welcome GOOD GOOD® as a partner of the Austin Marathon, bringing their commitment to healthier, yet still delicious fuel to our runners and community. Together, we’ll celebrate health, energy, and the joy of crossing the finish line with the perfect blend of flavor and performance,” said Megan Frausto, Strategic Partnership Manager of the Austin Marathon.

GOOD GOOD®, known for its premium jams, jellies, and spreads made with non-GMO ingredients and no added sugar was founded in Reykjavik, Iceland, and is now based in Austin, Texas. Through this partnership, all Austin Marathon participants will receive a special GOOD GOOD® Goodie Bag, featuring products to help fuel their training and race day experience. 

“We are beyond excited to partner with the Austin Marathon as the Official Jam Sponsor,” said Gardar Stefansson, Co-founder and CEO of GOOD GOOD®. “After running the Austin Half Marathon in 2025, I was struck by how vibrant, welcoming, and fun this community is — in my opinion, it’s one of the best runs on the planet. As a newly established Austin-based business and resident, we’re proud to support one of the city’s most iconic events. Here’s to running, jamming, and spreading good vibes in 2026.” 

GOOD GOOD® encourages athletes and consumers to discover its wide range of healthy, delicious products. The brand’s offerings can be found first at local Texas retailers such as HEB and Whole Foods Market. Additionally, products are available for purchase online through Amazon and directly from goodgoodbrand.com, providing convenient access for all.

About the Ascension Seton Austin Marathon®: Since its inception in 1992, the Austin Marathon® has emerged as a world-class running event, attracting participants from all 50 states and over 50 countries. With a course that spans every quadrant of this dynamic city, offering a festive atmosphere with live music throughout, the marathon culminates in a vibrant finisher party. The event also serves as a powerful force for good, raising hundreds of thousands of dollars annually for various non-profit organizations. The Austin Marathon elevates Presidents Day weekend into a grand showcase of athleticism and community spirit, making it a bucket-list event for athletes, enthusiasts, and supporters from all over the world.

About GOOD GOOD®:  Born in Reykjavik, Iceland and made in the EU, GOOD GOOD® is a

premium jams and spreads brand. Now based in Austin, Texas, GOOD GOOD® crafts products

with real non-GMO ingredients and no added sugar, delivering nostalgic flavors with a modern

twist for every kind of eater.