Marathon Grows to $48.5 Million in Economic Impact

Austin Marathon’s contributions to Austin’s economy in 2019 experienced major jump 

Runners traveled from all 50 states ad 38 countries to participate in the 2019 Austin Marathon, which contributed $48.5 million to the Austin economy.

Runners traveled from all 50 states and 38 countries to participate in the 2019 Austin Marathon.

High Five Events proudly announces that the 2019 Ascension Seton Austin Marathon presented by Under Armour pumped $48.5 million into the Austin economy during race weekend. The Austin Marathon was able to better calculate its economic impact by providing more detailed data and continuing its partnership with Dr. Ali Dadpay, Associate Professor of Finance at the Gupta College of Business at the University of Dallas. This year’s economic impact on the City of Austin is an $11 million (23 percent) increase from the 2018 event. The growth of Austin’s flagship running event continues to benefit Austin and the Austin economy.

“The Austin Marathon’s economic impact is growing because of the increasing participation rate and more spectators supporting the event,” said Dr. Dadpay. “High Five Events collecting a wider array of quality data has improved the accuracy of our estimations.”

Analyzing the data

For the third year in a row, Dr. Ali Dadpay conducted the research for the Austin Marathon economic impact report. Dr. Dadpay reviewed participants’ survey data, tax revenue, High Five Events’ localized spending, and jobs created. Additional data points were reviewed, including money raised for Austin Gives Miles, participants’ spending, and hotel room nights. This data allowed him to measure direct, indirect and induced effects. Dr. Dadpay expects the Austin Marathon’s economic impact to continue to grow with the increase of out-of-state and overseas participants. 

“The 2019 economic impact report highlights the ever-increasing, annual financial impact the Austin Marathon has on the Austin economy,” said Stacy Keese, co-owner of High Five Events. “The continued growth of Austin’s flagship running event furthers the belief that Austin is a destination for runners from around the world.”

2020 will mark the Austin Marathon’s 29th year running in the capital of Texas. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. The start and finish locations are just a few blocks apart and within walking distance of many downtown hotels and restaurants. Participants finish in front of the picturesque Texas State Capitol, making the Austin Marathon the perfect running weekend destination. Registration is still open on the Austin Marathon website.

2020 Ascension Seton Austin Marathon Opens Elite Athlete Program

$26,000 Elite Athlete Program prize purse includes Austin Marathon, Austin Half Marathon, and Manzano Mile

High Five Events is accepting applications from elite runners for the 2020 Ascension Seton Austin Marathon presented by Under Armour’s Elite Athlete Program. Returning for its fourth year in a row, the Elite Athlete Program creates a competitive field of elite male and female runners while discovering emerging talent, pushing the entire talent pool to reach Olympic standards. Several Olympic Marathon Trials qualifiers have expressed interest in running the Austin Half Marathon as a tune-up for the Trials.

Heather Lieberg, 2019 Austin Marathon female champ, was a member of the Elite Athlete Program.

Heather Lieberg, 2019 Ascension Seton Austin Marathon female champ!

“After winning the Austin Marathon last year and being embraced by the Austin community, I can’t wait to come back and compete in the half marathon this year,” said Heather Lieberg, who was the 2019 Ascension Seton Austin Marathon female champ (2:42:27) with an Olympic Marathon Trials qualifying time. “The Austin Half Marathon will be my tune-up race for the 2020 Olympic Marathon Trials!”

2020 field

Runners accepted to the 2020 Austin Marathon/Half Marathon Elite Athlete Program will compete for a $20,000 prize purse. The Austin Marathon prize purse will total $15,000 and award the top five male and female finishers. The Austin Half Marathon purse will total $5,000 and award the top three male and female finishers. An additional $6,000 is up for grabs for elite milers in the Manzano Mile presented by Dole®. Athlete’s applications will be accepted on a rolling basis until December 31, 2019.

“We had a specific vision for the Elite Athlete Program when we re-launched it four years ago,” said Jack Murray, co-owner of High Five Events. “Since then we’ve seen the competition grow, overall times get faster, Olympic Marathon Trials qualifiers, and emerging talent like Joey Whelan truly shine when given a chance to showcase their talents on Austin’s streets.”

Olympic Trials Qualifiers

Joey Whelan, the 2x (2018-19) Ascension Seton Austin Marathon champ!

Joey Whelan (2:17:03) won the 2019 Austin Marathon for the second year in a row. He also hit the 2020 Olympic Marathon Trials B Standard. James Ngandu (1:04:32) and Caroline Rotich (1:13:24) won the Austin Half Marathon. Allison Macsas, 2017-18 Austin Marathon female champ, ran an Olympic Marathon Trials B standard qualifying time (2:43:11) in 2018.

Athletes accepted into the Elite Athlete Program must meet the program’s standards. Those that meet standards will receive a comped entry, standards bonuses, and comped entry to the 3M Half Marathon. They’re also eligible for hotel and transportation reimbursement up to $350. Runners who fall within a 10-15 minute window of Program standards could still be accepted into the Elite Field. Those runners will only receive a comped entry.

Athletes must be accepted into the Elite Athlete Program and start the race to be eligible for prize money and reimbursement. All athletes are subject to random drug testing pre- and post-race. Read more about program details, including eligibility standards, here. Interested athletes and coaches with questions can contact elites@youraustinmarathon.com.

2020 will mark the Austin Marathon’s 29th year running in the capital of Texas. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. Having start and finish locations just a few blocks apart, being within walking distance of many downtown hotels and restaurants, and finishing in front of the picturesque Texas State Capitol makes the Austin Marathon the perfect running weekend destination. Participants can register for the Austin Marathon website.

Austin Marathon Announces Under Armour’s Return as Presenting Sponsor

In its third year, Under Armour’s return allows both brands to continue to positively impact the running community

High Five Events is excited to announce Under Armour’s return as the presenting sponsor of the Ascension Seton Austin Marathon. This marks the third year in a row of their involvement. Under Armour will support athletes in providing innovative run products and supporting the local running community. They will also help racers recover in the Under Armour Recovery Zone. The Ascension Seton Austin Marathon presented by Under Armour will take place on February 16, 2020. 

Under Armour's return means the UA Recovery Zone will return to the Austin Marathon finish line festival.

Under Armour Recovery Zone at the 2019 Ascension Seton Austin Marathon finish line festival.

“Under Armour is proud to return as the presenting sponsor of the Austin Marathon and support the local running community here,” said Josh Rattet, General Manager of Under Armour Run. “This race offers runners a chance to run through one of the top running cities in the country and brings the community together for an amazing race.”

New for 2020

New for 2020, all finishers of the Austin Marathon (26.2 miles) will earn a commemorative, long-sleeve Under Armour finisher shirt. They will also receive a pair of newly-designed Under Armour Austin Marathon socks like the ones that were so popular during the 2019 Austin Marathon. They’ll also outfit 18,000 participants and 2500 race volunteers with their HeatGear® running shirts. Additionally, Under Armour will provide the Austin Marathon pace team with the newly-designed UA HOVR high-performance running footwear and race kits. Under Armour’s community involvement will deepen as Austin Marathon-related events are confirmed in the months leading up to race day. 

“Our positive impact on the running community has grown significantly throughout the last two years and we expect that trend to continue for a third year,” said Jack Murray, co-owner of High Five Events. “We constantly see Under Armour Austin Marathon shirts and can’t wait to reveal Under Armour’s long-sleeve Austin Marathon finisher shirt!”

2020 will mark the Austin Marathon’s 29th year running in the capital of Texas. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. Having start and finish locations just a few blocks apart, being within walking distance of many downtown hotels and restaurants, and finishing in front of the picturesque Texas State Capitol makes the Austin Marathon the perfect running weekend destination. Participants can register for the Austin Marathon website.