High Five Events is proud to introduce Balega as the Official Sock of the 2017 Austin Marathon® presented by NXP. In addition to being the Official Sock, Balega will sponsor promotions and giveaways leading up to race day and offer discounted product at the Austin Marathon Health & Fitness Expo.

“You can go to any race and hear people talking about their Balega socks,” said Jack Murray, co-owner of High Five Events. “Austin is a well-known running town and we’re glad we can showcase Balega and their technically advanced socks to this running community.”

Balega, a leading performance sock brand in the run and outdoor specialty market, is known for their technical excellence, superior fit and unbelievable comfort. The company provides foot solutions to help runners perform at their personal peak. Balega’s socks are known around the world, but on February 17-18 they can be found at the Austin Convention Center during the Austin Marathon Health & Fitness Expo. Balega’s socks are manufactured at both their state-of-the-art facility in Cape Town, South Africa and in Hickory, North Carolina.

“We are thrilled to be supporting the Austin Marathon this year,” said Tanya Pictor, VP of marketing of Implus Specialty. “We are honored to support such a premier running event and get Balega in front of and on the feet of the active Austin community.”

The Austin Marathon will celebrate its 26th year running in the capital of Texas. Austin’s flagship running event annually attracts runners from all 50 states and 20+ countries around the world. With start and finish locations just a few blocks apart, and within walking distance of many downtown hotels and restaurants, the Austin Marathon is the perfect running weekend destination. Participants can register for the marathon, half marathon, or 5K.