Partnership makes Clif Bar the Official Sports Nutrition of the Austin Marathon

High Five Events announces Clif Bar & Company will return as the Official Sports Nutrition for the 2018 Austin Marathon. The sponsorship will provide participants with the fuel needed to have a successful race and create enhanced race-day activations for participants and spectators alike.

“CLIF Bar is excited to support runners at the Austin Marathon by offering sports nutrition made with organic ingredients that will help them cross the finish line,” said Christina Yamanaka, South Marketing Manager at Clif Bar. “We are proud to be the Austin Marathon’s Official Sports Nutrition and will provide energy and nutrition on course, when athletes need it most.”

Runners can look for CLIF SHOT® Energy Gel on course at the two different CLIF® Energy Zones and other products at the finish line. Flavors include: Mocha, Citrus, Razz, and Vanilla. Participants can sample the newest CLIF Nut Butter Filled Energy Bars at the Health & Fitness Expo prior to race day. New flavors include Banana Chocolate Peanut Butter, Caramel Chocolate Peanut Butter, or Blueberry Almond Butter. In addition, the Austin Marathon and Clif Bar will increase community engagement and product awareness by offering free samples to training clubs, sampling product at running stores, supporting various demo runs around Austin, and hosting the 2nd Annual Austin Marathon Happy Hour.

“We collaborated with Clif Bar and created some amazing moments at the 2017 Austin Marathon,” said Jack Murray, co-owner of High Five Events. “We’re glad to have them back and are excited to build on such a successful event.”

The Austin Marathon will celebrate its 27th year running in the capital of Texas on February 18, 2018. Austin’s flagship running event annually attracts runners from all 50 states and 20+ countries around the world. Having start and finish locations just a few blocks apart, being within walking distance of many downtown hotels and restaurants, and finishing in front of the picturesque Texas State Capitol makes the Austin Marathon the perfect running weekend destination. Participants can register for the marathon, half marathon, or 5K.