Ascension Seton Austin Marathon Sponsor and Global Leader in Active Recovery, OOFOS, Gifts Medical Staff with 500 Pairs of Footwear

The Recovery Footwear Brand Backs Up Feel Good Mission with Charitable Giving

 As part of the larger partnership between OOFOS and the Ascension Seton Austin Marathon, Half Marathon, and 5k, OOFOS is gifting 500 pairs of shoes to the medical staff of Ascension Seton Medical Center Austin, including the Event Medicine Team and ED teams activated and on standby for the race day. Ascension Seton Medical Center Austin has a large team of runners participating in the race, and the OOFOS donation highlights the brand’s dedication to supporting the teams as both marathon athletes and hardworking medical professionals.

While the marathon is set for February 18, 2024, the footwear donation will extend beyond race day as a crucial part of active recovery and support for long hospital workdays, additional event medical staffing and even future marathon training for Ascension Seton’s internal team. OOFOS has a history of supporting nurses and medical professionals, from donating more than 3,000 pairs during the height of the COVID pandemic, providing $120k worth of footwear to all nurses at the Dana-Farber Cancer Institute in Boston in 2022, to providing year-round, exclusive discounts on OOFOS.com.

“OOFOS’ mission is to make you feel better. And we can do that by showing our appreciation for those who take care of us and make us feel better every day,” said Darren Brown, Head of Marketing at OOFOS. “We understand how demanding the medical profession can be and we are happy to support the Ascension Seton medical teams throughout long shifts or during Active Recovery on their off days.”

OOFOS, the global leader in Active Recovery footwear, recently signed on as the Official Recovery Footwear Sponsor and Presenting Sponsor of the FloTrack Live Broadcast for the Austin Marathon weekend. OOFOS will be on-site throughout the weekend to celebrate the event with surprises and

one-of-a-kind activations at the Official Shakeout Run and Health & Fitness Expo leading up to the event, as well as bringing the party to the OOFOS Finish Line Festival – Recovery Starts Here. The Festival will include an interactive installation where participants can revel in their success and “feel the OO” after crushing the marathon, half marathon, or 5k. The goal of the sponsorship is to not only share the active recovery benefits of OOFOS with runners and visitors alike, but to honor the Ascension Seton team’s hard work every day and celebrate with their marathon team over the race weekend.

“Ascension Seton is extremely appreciative of the generosity by OOFOS to provide 500 pairs of recovery shoes to our Ascension Seton medical teams. I am immensely proud of the work they do day in and day out 24/365 to ensure the highest level of care for our patients in their most vulnerable moments,” says Adam N. Bauman, MS, RPh, Vice President of Orthopedics, Sports and Rehabilitation Services at Ascension Texas.

The unparalleled benefits of OOFOS are ideal for both athletes and medical staff constantly on their feet each day. OOFOS recovery footwear features proprietary OOfoam ™ technology, proven to absorb 37% more impact than traditional foam and combined with a patented footbed design, cradle the heel and arches for the optimal combination of soft and stable support. The full line of OOFOS has received the APMA (American Podiatric Medical Association) Seal of Acceptance and delivers the greatest amount of breadth in the category, allowing anyone, of any occupation or active lifestyle to benefit from having Active Recovery as part of their everyday health, wellness and performance routine.

 

About the Ascension Seton Austin Marathon®: The Austin Marathon, Half Marathon and 5k will celebrate its 33rd year running in Austin, Texas on Feb. 18, 2024. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. With start and finish locations just a few blocks apart, and within walking distance of many downtown hotels and restaurants, the Austin Marathon is the perfect running weekend destination. The event is owned and produced by High Five Events, one of the largest privately owned event production companies in the United States.

About OOFOS®: OOFOS is the global leader in recovery footwear, founded by a team of industry veterans looking to help runners and fitness enthusiasts recover better from their workouts. Made with revolutionary OOfoam™ technology, OOFOS are designed to absorb 37% more impact than traditional footwear. They reduce stress on joints to keep anyone, of any activity level, feeling their best. From professional athletes to casual walkers, OOFOS footwear will make your hard-working feet and body feel better – all you have to do is feel the OO. For more information, go to www.oofos.com.

About Ascension Seton: In Texas, Ascension operates Ascension Providence in Waco and Ascension Seton, which includes Dell Children’s Medical Center, the region’s only comprehensive children’s hospital and pediatric Level I trauma center, and Dell Seton Medical Center at The University of Texas, the region’s only Level I trauma center for adults. Ascension Seton partners with Dell Medical School at The University of Texas at Austin and shares a common vision of transforming healthcare through a focus on quality and value. Serving Texas for more than 120 years, Ascension is a faith-based healthcare organization committed to delivering compassionate, personalized care to all, with special attention to persons living in poverty and those most vulnerable. Ascension is one of the leading non-profit and Catholic health systems in the U.S., operating 2,600 sites of care – including 139 hospitals and more than 40 senior living facilities – in 19 states and the District of Columbia. Visit www.ascension.org and www.dellchildrens.net.

Ascension Seton Austin Marathon Partners with GU Energy Labs for Enhanced Race-Day Fueling

The Ascension Seton Austin Marathon proudly announces GU Energy Labs (GU) as the Official Energy Gel and Chew sponsor for the annual event. This dynamic partnership underscores GU’s dedication to supporting athletes with their high-quality energy products, which will be available at the on-course Energy Zones. The race is set to take place on February 18, 2024.

As the pioneering creator of the first sports nutrition energy gel, GU has established itself as the preferred fuel choice for athletes of all levels, from elite competitors vying for victory to recreational runners aiming for personal bests. Renowned for their scientifically formulated, athlete-tested products, GU offers a range of flavors that not only deliver results, but also add an element of enjoyment to the race experience.

“We are thrilled to collaborate with the Ascension Seton Austin Marathon,” says Cody Logan, GU Brand Experience Manager. “Their commitment to organizing a top-tier running event in Austin perfectly aligns with our mission to fuel athletes on their journey to success.”

Participants can look forward to a variety of GU products on race day, including Strawberry Chews (Caffeine), Lemon Sublime Gel (Caffeine-Free), Chocolate Outrage Gel (20 mg of caffeine), and Salted Watermelon Gel (20 mg of caffeine), providing a diverse array of energy options to suit individual preferences and needs. In keeping with their commitment to sustainability, the Ascension Seton Austin Marathon in collaboration with GU will feature TerraCycle-labeled bins throughout the race weekend to collect sports nutrition wrappers, contributing to a more environmentally friendly event experience.

Megan Frausto, the Partnership Manager for the Ascension Seton Austin Marathon, emphasizes the expansive importance of the collaboration, expressing, “Our partnership with GU goes beyond race day fueling. It is a shared year round commitment to making a positive impact on the Austin running community that culminates to an enhanced race day experience for all runners.” 

The Ascension Seton Austin Marathon showcases the vibrant culture and community spirit of Austin, with highlights including live music, energetic spectators, and iconic landmarks along the course. Runners can register for the event on the official website.

Online registration for the marathon, half marathon, and 5k is currently available, but the full marathon has sold out.

 

About the Ascension Seton Austin Marathon®: Since its inception in 1992, the Austin Marathon® has emerged as a world-class running event, attracting participants from all 50 states and over 50 countries. With a course that spans every quadrant of this dynamic city, offering a festive atmosphere with live music throughout, the marathon culminates in a vibrant finisher party. The event also serves as a powerful force for good, raising hundreds of thousands of dollars annually for various non-profit organizations. The Austin Marathon elevates Presidents Day weekend into a grand showcase of athleticism and community spirit, making it a bucket-list event for athletes, enthusiasts, and supporters from all over the world.

About GU Energy Labs®: GU Energy Labs helps athletes of all abilities reach their best performance with hydration, energy, and recovery products that deliver the right nutrients, in the right amounts, at the right time. Headquartered in Berkeley, GU Energy Labs produces all its energy gels onsite with solar-generated power. Recommit to becoming your best athletic self, learn more about GU products, and discover how nutrition planning can help you get there at www.guenergy.com

Ascension Seton Austin Marathon and evamor® Water Unite for Ultimate Hydration Experience

Premium All-Natural Alkaline Hydration Offered at the Finish Line and Expo

The Ascension Seton Austin Marathon, Half Marathon, and 5k proudly welcome evamor® back for the third consecutive year as the Official Water sponsor. This enduring partnership showcases evamor’s commitment to the event and its participants, enhancing the overall experience for runners, fitness enthusiasts, and their supporters. The Marathon, owned and produced by High Five Events, is scheduled to take place on February 18, 2024, in downtown Austin, Texas.

Building upon their successful collaboration, evamor® is not only supplying refreshing water to all finishers, but is also elevating its involvement as the Presenting Photo Booth partner at the Marathon Health & Fitness Expo. Beyond the finish line, evamor® will distribute its bottles of water at the Ascension Seton Austin Marathon Health and Fitness Expo, offering a refreshing experience for expo attendees. The expo is free and open to the public, providing a fantastic pre-race experience for all. The expo, held at the Palmer Events Center in Austin, will run on February 16 from 1 PM to 7 PM and on Saturday, February 17 from 10 AM to 5 PM, providing a unique opportunity for attendees to engage with the evamor® brand.

Heather Woods-Menendez, evamor® Vice President of Marketing, expressed enthusiasm for the ongoing partnership, stating, “Teaming up with the Austin Marathon is more than just a partnership for evamor®; it’s a commitment to the endurance community. As runners take on their challenge of the marathon, half marathon, or 5K, we’re proud to provide them with all-natural, alkaline water straight from mother nature to conquer every mile and reach the finish line feeling refreshed and revitalized.”

evamor® will continue its tradition of supplying finish line water for participants of the marathon, half marathon, and 5k as they complete their race and head to celebrate at the finish line festival.

Megan Frausto, High Five Events partnership manager, shared her excitement about having evamor® once again at the finish line and expo, stating, “They have been a consistent source of support, supplying us year-round at Marathon Headquarters. Our staff loves their water, and we are confident that participants will appreciate it as well.”

Online registration for the marathon, half marathon, and 5k is currently available, but the full marathon is expected to sell out soon.

 

About the Ascension Seton Austin Marathon®: Since its inception in 1991, the Austin Marathon® has emerged as a world-class running event, attracting participants from all 50 states and over 30 countries. With a course that spans every quadrant of this dynamic city, offering a festive atmosphere with live music throughout, the marathon culminates in a vibrant finisher party. The event also serves as a powerful force for good, raising hundreds of thousands of dollars annually for various non-profit organizations. The Austin Marathon elevates Presidents Day weekend into a grand showcase of athleticism and community spirit, making it a bucket-list event for athletes, enthusiasts, and supporters from all over the world.

About evamor®: evamor® water comes from a rare, single source protected deep in the Earth— delivering a fresh taste and all-natural, high alkalinity every time.

Ascension Seton Austin Marathon and OOFOS Forge Exciting Partnership for 2024

Leading Recovery Footwear Brand Joins Forces with Iconic Austin Running Event

The Ascension Seton Austin Marathon, Half Marathon, and 5k is thrilled to announce a dynamic partnership with OOFOS, the global leader in Active Recovery footwear, for the upcoming 2024 event. This sponsorship marks a significant milestone for both organizations, bringing together a shared commitment to excellence, health, and community engagement. The event is set to happen February 18, 2024 in Austin, Texas.

OOFOS, renowned for its innovative recovery footwear, has signed on as the Official Recovery Footwear Sponsor and Presenting Sponsor of the FloTrack Live Broadcast for the Austin Marathon weekend, reaffirming its dedication to supporting athletes in pursuit of their personal athletic goals. OOFOS will be on-site throughout the weekend to celebrate these achievements with surprises and one-of-a-kind activations. 

“We are delighted to welcome OOFOS as a key partner for the Austin Marathon, Half Marathon, and 5k in 2024,” said Megan Frausto, Partnership Manager of the Austin Marathon. “OOFOS’ commitment to athlete recovery aligns seamlessly with our mission to provide a world-class event that prioritizes the well-being of our participants. We believe this collaboration will significantly enhance the overall race experience for runners of all levels.”

As part of the sponsorship, OOFOS will bring the party to the Official Shakeout Run and Health & Fitness Expo leading up to the event, offering participants the opportunity to explore and experience their revolutionary recovery footwear. In addition, OOFOS will play a pivotal role in post-race recovery throughout the OOFOS Finish Line Festival – Recovery Starts Here, including an interactive installation where participants can revel in their success and “feel the OO” after crushing the marathon, half marathon, or 5k.“The only thing that feels better than finishing a marathon is the celebration after,” said Jeremy Langton, Director of Events and Partnership Marketing at OOFOS. “At OOFOS, our mission is to make yOO feel better, and we are thrilled to bring our game-changing OOfoam technology to the Austin Marathon community for an epic finish line festival and unforgettable weekend. 

The Austin Marathon, Half Marathon, and 5k, along with OOFOS, are committed to creating an memorable experience for participants, volunteers, and spectators alike. This partnership exemplifies the shared values of both organizations and sets the stage for an exceptional event in 2024. 

Registration is open for all distances, but the full marathon is expected to sell out soon.

 

About the Ascension Seton Austin Marathon®: The Austin Marathon, Half Marathon and 5k will celebrate its 33rd year running in Austin, Texas on Feb. 18, 2024. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. With start and finish locations just a few blocks apart, and within walking distance of many downtown hotels and restaurants, the Austin Marathon is the perfect running weekend destination. The event is owned and produced by High Five Events, one of the largest privately owned event production companies in the United States.

About OOFOS®: OOFOS is the global leader in recovery footwear, founded by a team of industry veterans looking to help runners and fitness enthusiasts recover better from their workouts. Made with revolutionary OOfoam™ technology, OOFOS are designed to absorb 37% more impact than traditional footwear. They reduce stress on joints to keep anyone, of any activity level, feeling their best. From professional athletes to casual walkers, OOFOS footwear will make your hard-working feet and body feel better – all you have to do is feel the OO. For more information, go to www.oofos.com.