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2020 Austin Marathon Seeks Official Sponsorship Opportunities

Secure your official sponsorships with a world-class event 

Birds eye view of the 2019 Austin Marathon start line from a drone. Brands can partner with this world-class event with their official sponsorship.

2019 Austin Marathon group photo. Credit – Pat Wong.

The Ascension Seton Austin Marathon is seeking official sponsorships with companies wanting to associate themselves with one of the sports’ top events in the #1 city in America. The 2019 Austin Marathon had an estimated combined total of 125,000 participants, volunteers, and race-day spectators, an economic impact of $48.5 million for the City of Austin, and online impressions that soared into the millions. Official sponsorships with the Austin Marathon are ideal for companies looking to increase their brand recognition and strengthen their brand loyalty within the local and global health and fitness community. High Five Events owns and produce the Austin Marathon.

“The Austin Marathon has become one of Austin’s premier events due to their economic impact, global footprint, and ability to showcase Austin as the amazing city that it is,” said Austin Sports Commission’s Drew Hays. “Their continued growth in 2019 and trajectory for 2020 showcases the opportunity businesses have to increase their brand recognition in Austin and within the global endurance community.”

Official sponsors can utilize corporate social responsibility benefits like large-scale volunteer opportunities. This includes increased employee health and wellness through event participation and enhanced community engagement both pre-race and race weekend.

Sponsor perks

Runners show off their Austin Marathon finisher medals at the Oskar Blues Austin beer garden in the Austin Marathon's 3-block-long finish line festival.

Runners show off their Austin Marathon finisher medals at the Oskar Blues Austin beer garden. Credit – Ed Sparks.

Official sponsors of the Austin Marathon can benefit from being associated with – 

  • FloTrack’s world-class live broadcast of the Austin Marathon 
  • Olympic silver medalist Leo Manzano, Official Race Ambassador
  • Raising more than $1 million for nonprofits in 2019
  • An exciting Elite Athlete Program focused on showcasing the sport’s top athletes
  • The support of Mayor Steve Adler and the Austin Sports Commission
  • Austin, Texas – The Live Music Capital of the World
  • Participants from all 50 states and 38 countries
  • A 3-block-long finish line festival complete with beer garden, recovery tent, live music, and more

“The Austin Marathon’s growth and community support have increased along with the uptick in sponsorship involvement,” said Jack Murray, co-owner of High Five Events. “Brands utilize this opportunity to engage with their audience and align with a world-class event whose reach expands beyond race day.”

The 29th annual Austin Marathon will take place on Sunday, February 16, 2020, in Austin, Texas. Earlier this year, Austin’s premier running event featured more than 16,000 participants from all 50 states and 38 countries. Sponsorship and partnership inquiries can be sent directly to Jack Murray at sponsorship@highfiveevents.com.

Marathon Grows to $48.5 Million in Economic Impact

Austin Marathon’s contributions to Austin’s economy in 2019 experienced major jump 

Runners traveled from all 50 states ad 38 countries to participate in the 2019 Austin Marathon, which contributed $48.5 million to the Austin economy.

Runners traveled from all 50 states and 38 countries to participate in the 2019 Austin Marathon.

High Five Events proudly announces that the 2019 Ascension Seton Austin Marathon presented by Under Armour pumped $48.5 million into the Austin economy during race weekend. The Austin Marathon was able to better calculate its economic impact by providing more detailed data and continuing its partnership with Dr. Ali Dadpay, Associate Professor of Finance at the Gupta College of Business at the University of Dallas. This year’s economic impact on the City of Austin is an $11 million (23 percent) increase from the 2018 event. The growth of Austin’s flagship running event continues to benefit Austin and the Austin economy.

“The Austin Marathon’s economic impact is growing because of the increasing participation rate and more spectators supporting the event,” said Dr. Dadpay. “High Five Events collecting a wider array of quality data has improved the accuracy of our estimations.”

Analyzing the data

For the third year in a row, Dr. Ali Dadpay conducted the research for the Austin Marathon economic impact report. Dr. Dadpay reviewed participants’ survey data, tax revenue, High Five Events’ localized spending, and jobs created. Additional data points were reviewed, including money raised for Austin Gives Miles, participants’ spending, and hotel room nights. This data allowed him to measure direct, indirect and induced effects. Dr. Dadpay expects the Austin Marathon’s economic impact to continue to grow with the increase of out-of-state and overseas participants. 

“The 2019 economic impact report highlights the ever-increasing, annual financial impact the Austin Marathon has on the Austin economy,” said Stacy Keese, co-owner of High Five Events. “The continued growth of Austin’s flagship running event furthers the belief that Austin is a destination for runners from around the world.”

2020 will mark the Austin Marathon’s 29th year running in the capital of Texas. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. The start and finish locations are just a few blocks apart and within walking distance of many downtown hotels and restaurants. Participants finish in front of the picturesque Texas State Capitol, making the Austin Marathon the perfect running weekend destination. Registration is still open on the Austin Marathon website.

2020 Ascension Seton Austin Marathon Opens Elite Athlete Program

$26,000 Elite Athlete Program prize purse includes Austin Marathon, Austin Half Marathon, and Manzano Mile

High Five Events is accepting applications from elite runners for the 2020 Ascension Seton Austin Marathon presented by Under Armour’s Elite Athlete Program. Returning for its fourth year in a row, the Elite Athlete Program creates a competitive field of elite male and female runners while discovering emerging talent, pushing the entire talent pool to reach Olympic standards. Several Olympic Marathon Trials qualifiers have expressed interest in running the Austin Half Marathon as a tune-up for the Trials.

Heather Lieberg, 2019 Austin Marathon female champ, was a member of the Elite Athlete Program.

Heather Lieberg, 2019 Ascension Seton Austin Marathon female champ!

“After winning the Austin Marathon last year and being embraced by the Austin community, I can’t wait to come back and compete in the half marathon this year,” said Heather Lieberg, who was the 2019 Ascension Seton Austin Marathon female champ (2:42:27) with an Olympic Marathon Trials qualifying time. “The Austin Half Marathon will be my tune-up race for the 2020 Olympic Marathon Trials!”

2020 field

Runners accepted to the 2020 Austin Marathon/Half Marathon Elite Athlete Program will compete for a $20,000 prize purse. The Austin Marathon prize purse will total $15,000 and award the top five male and female finishers. The Austin Half Marathon purse will total $5,000 and award the top three male and female finishers. An additional $6,000 is up for grabs for elite milers in the Manzano Mile presented by Dole®. Athlete’s applications will be accepted on a rolling basis until December 31, 2019.

“We had a specific vision for the Elite Athlete Program when we re-launched it four years ago,” said Jack Murray, co-owner of High Five Events. “Since then we’ve seen the competition grow, overall times get faster, Olympic Marathon Trials qualifiers, and emerging talent like Joey Whelan truly shine when given a chance to showcase their talents on Austin’s streets.”

Olympic Trials Qualifiers

Joey Whelan, the 2x (2018-19) Ascension Seton Austin Marathon champ!

Joey Whelan (2:17:03) won the 2019 Austin Marathon for the second year in a row. He also hit the 2020 Olympic Marathon Trials B Standard. James Ngandu (1:04:32) and Caroline Rotich (1:13:24) won the Austin Half Marathon. Allison Macsas, 2017-18 Austin Marathon female champ, ran an Olympic Marathon Trials B standard qualifying time (2:43:11) in 2018.

Athletes accepted into the Elite Athlete Program must meet the program’s standards. Those that meet standards will receive a comped entry, standards bonuses, and comped entry to the 3M Half Marathon. They’re also eligible for hotel and transportation reimbursement up to $350. Runners who fall within a 10-15 minute window of Program standards could still be accepted into the Elite Field. Those runners will only receive a comped entry.

Athletes must be accepted into the Elite Athlete Program and start the race to be eligible for prize money and reimbursement. All athletes are subject to random drug testing pre- and post-race. Read more about program details, including eligibility standards, here. Interested athletes and coaches with questions can contact elites@youraustinmarathon.com.

2020 will mark the Austin Marathon’s 29th year running in the capital of Texas. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. Having start and finish locations just a few blocks apart, being within walking distance of many downtown hotels and restaurants, and finishing in front of the picturesque Texas State Capitol makes the Austin Marathon the perfect running weekend destination. Participants can register for the Austin Marathon website.