BURLEBO Named Official Marathon Finisher Hoodie of the 2027 Austin Marathon
2027 marathon finishers will receive a premium BURLEBO hoodie as commemorative finisher apparel
The Ascension Seton Austin Marathon, Half Marathon, & 5K announced today a new partnership with Texas-based outdoor and lifestyle apparel brand BURLEBO, naming the company the Official Marathon Finisher Hoodie of the 2027 event.
As part of the partnership, every full marathon runner who crosses the finish line of the 2027 Ascension Seton Austin Marathon on February 14th will receive a premium BURLEBO performance hoodie as their official commemorative marathon finisher apparel.
The partnership brings together two brands with deep Texas roots and a shared appreciation for adventure, community, and taking on meaningful challenges. For marathon participants, the premium hoodie will provide a distinctive and functional keepsake recognizing the months of preparation and 26.2-mile journey through the streets of Austin.
“Crossing the Austin Marathon finish line is an accomplishment that deserves something special,” said Megan Frausto, Strategic Partnership Manager of the Austin Marathon. “We wanted to elevate the traditional marathon finisher shirt and give our athletes something they’ll want to wear long after they cross the finish line. BURLEBO is a Texas brand that embodies an active, adventurous lifestyle, making them a natural partner to help us celebrate our marathon finishers.”
Founded in Texas, BURLEBO has built a loyal following through versatile apparel designed for people who embrace the outdoors, adventure, and an active lifestyle. The collaboration with the Ascension Seton Austin Marathon extends that philosophy to the running community and one of Texas’ premier endurance events.
“Austin is home for BURLEBO, so being part of the Austin Marathon feels like a true home-team moment for us. This city has played such a meaningful role in shaping who we are, both as a brand and as a company, and we’re proud to show up for the community that has supported us along the way. The energy, grit, and sense of community that make race weekend so special are a reflection of what we love about Austin and what BURLEBO stands for. We’re excited to cheer on our city and be part of a weekend that celebrates everything Austin stands for.” — Trey Wier, Founder & CEO, BURLEBO
The BURLEBO finisher hoodie will be reserved for registered athletes who complete the full 26.2-mile marathon, creating an exclusive piece of apparel that represents membership in the 2027 Austin Marathon finisher community.
The Ascension Seton Austin Marathon, Half Marathon, & 5K will take place Sunday, February 14, 2027, bringing thousands of runners to the streets of Austin for a weekend that showcases the city’s energy, neighborhoods, and running community. Registration and additional event information can be found here.
About the Ascension Seton Austin Marathon®: Since its inception in 1992, the Austin Marathon® has emerged as a world-class running event, attracting participants from all 50 states and over 50 countries. With a course that spans every quadrant of this dynamic city, offering a festive atmosphere with live music throughout, the marathon culminates in a vibrant finisher party. The event also serves as a powerful force for good, raising hundreds of thousands of dollars annually for various non-profit organizations. The Austin Marathon elevates Presidents Day weekend into a grand showcase of athleticism and community spirit, making it a bucket-list event for athletes, enthusiasts, and supporters from all over the world.
About BURLEBO: BURLEBO is an Austin-based lifestyle brand built for the athlete, for the outdoors and for the family. What began as a small family business has grown into a fully developed lifestyle brand, designing and manufacturing apparel and accessories ranging from performance wear to everyday essentials. Built on values of quality, authenticity and a commitment to its customers, BURLEBO creates products designed to bring the spirit of the outdoors into everyday life.
