Two people at the Austin Marathon: one is dressed as a jar of GOOD GOOD strawberry jam, the other as a wolf mascot in an “Austin Marathon” shirt. Both are smiling with arms outstretched, celebrating the Ascension Seton partnership announcement. Austin Marathon Half Marathon & 5K

Ascension Seton Austin Marathon Announces Partnership with GOOD GOOD®

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GOOD GOOD® Named Official Jam and Goodie Bag Sponsor for Austin’s Premier Running Event.

Austin, Texas, August 22, 2025 – The Ascension Seton Austin Marathon, Half Marathon, & 5K has announced its official partnership with GOOD GOOD®, naming the Austin-based premium jams and spreads brand as the Official Jam of the Austin Marathon and sponsor of the “GOOD GOOD® Goodie Bag” for all participants. This collaboration aims to provide athletes with high-quality, no-added-sugar products, enhancing their race day experience and promoting healthy living within the running community.

We’re thrilled to welcome GOOD GOOD® as a partner of the Austin Marathon, bringing their commitment to healthier, yet still delicious fuel to our runners and community. Together, we’ll celebrate health, energy, and the joy of crossing the finish line with the perfect blend of flavor and performance,” said Megan Frausto, Strategic Partnership Manager of the Austin Marathon.

GOOD GOOD®, known for its premium jams, jellies, and spreads made with non-GMO ingredients and no added sugar was founded in Reykjavik, Iceland, and is now based in Austin, Texas. Through this partnership, all Austin Marathon participants will receive a special GOOD GOOD® Goodie Bag, featuring products to help fuel their training and race day experience. 

“We are beyond excited to partner with the Austin Marathon as the Official Jam Sponsor,” said Gardar Stefansson, Co-founder and CEO of GOOD GOOD®. “After running the Austin Half Marathon in 2025, I was struck by how vibrant, welcoming, and fun this community is — in my opinion, it’s one of the best runs on the planet. As a newly established Austin-based business and resident, we’re proud to support one of the city’s most iconic events. Here’s to running, jamming, and spreading good vibes in 2026.” 

GOOD GOOD® encourages athletes and consumers to discover its wide range of healthy, delicious products. The brand’s offerings can be found first at local Texas retailers such as HEB and Whole Foods Market. Additionally, products are available for purchase online through Amazon and directly from goodgoodbrand.com, providing convenient access for all.

About the Ascension Seton Austin Marathon®: Since its inception in 1992, the Austin Marathon® has emerged as a world-class running event, attracting participants from all 50 states and over 50 countries. With a course that spans every quadrant of this dynamic city, offering a festive atmosphere with live music throughout, the marathon culminates in a vibrant finisher party. The event also serves as a powerful force for good, raising hundreds of thousands of dollars annually for various non-profit organizations. The Austin Marathon elevates Presidents Day weekend into a grand showcase of athleticism and community spirit, making it a bucket-list event for athletes, enthusiasts, and supporters from all over the world.

About GOOD GOOD®:  Born in Reykjavik, Iceland and made in the EU, GOOD GOOD® is a

premium jams and spreads brand. Now based in Austin, Texas, GOOD GOOD® crafts products

with real non-GMO ingredients and no added sugar, delivering nostalgic flavors with a modern

twist for every kind of eater.

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