The Ascension Seton Austin Marathon and evamor Re-Sign Partnership Agreement

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The alkaline water company will hydrate runners at the expo and finish line

The Ascension Seton Austin Marathon, Half Marathon and 5k welcomes evamor for the second year in a row as Official Water sponsor.  In addition to providing water to all finishers, this year the company is upping their involvement as Presenting Photo Booth partner at the Marathon Health & Fitness expo.  The Austin Marathon, Half Marathon and 5k, owned and produced by High Five Events, takes place on February 19, 2023 in downtown Austin, Texas.

“Our partnership with High Five Events has been great. We have the opportunity to reach thousands of runners/fitness enthusiasts and their friends and family from Texas and beyond.  High Five Events are some of the best I have been to because everything is so seamless and smooth from their hard work behind the scenes.” – Brooke Oliver, Field Marketing Manager – TX, OK and LA

The company will provide finish line water for participants of the marathon, half marathon and 5k once they cross the finish line, and head to celebrate in the finish line festival.

“We are excited to have evamor water once again at the finish line and expo,”  said Jack Murray, co-owner of High Five Events.  “They supply us year round at Marathon Headquarters and our staff loves the water and drink it daily.  We know the participants will like it as well.” 

In addition to finish line water, evamor will be handing out their bottles of water at the Ascension Seton Austin Marathon Health and Fitness expo at Palmer Events Center in Austin on February 17 from 1 PM to 7 PM and on Saturday, February 18 from 10 AM to 5 PM.   Attendees are encouraged to stop by the photobooth sponsored by evamor for free souvenir photos and GIFS that can be shared with friends and family.  The expo is free and open to the public.  Online registration for the marathon, half marathon and 5k is currently available but the 26.2 mile and 5k distances are expected to sell out.

About evamor:  evamor water comes from a rare, single source protected deep in the Earth— delivering a fresh taste and all-natural, high alkalinity every time.

EIGHT Beer and Austin Marathon Brew Up Partnership

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Finish line festival to feature new beer brand

AUSTIN, Texas, February 9, 2023 –The Ascension Seton Austin Marathon, Half Marathon and 5k and EIGHT Beer have signed a partnership agreement making it the Official Beer of the event.  This inaugural agreement means that EIGHT will feature its low-calorie, low-carb light lager at the finish line festival’s beer garden and VIP for finishers aged 21 and up.  The Austin Marathon takes place in Austin, Texas on February 19, 2023.  

“We’re thrilled to be partnering with the Austin Marathon this year.  This month marks our first anniversary so getting to be a part of such an iconic event in our hometown is a great way to celebrate.  We’re looking forward to enjoying a cold EIGHT with all of the runners in the EIGHT beer garden. Cheers to the chase!” – Doug Campbell, EIGHT Co-CEO

EIGHT, founded by NFL legend and lifelong fitness enthusiast Troy Aikman is a light lager brewed with organic grains and no added adjuncts, fillers, or preservatives, 90 calories and 2.6g carbs per 12 oz serving.  EIGHT will be available to finishers and spectators in the EIGHT Beer Garden at the finish line festival and VIP area.  The EIGHT Beer Garden will provide runners and their friends and family a place to gather, relax and enjoy a cold EIGHT post-race.  EIGHT yard games and EIGHT branded swag will also be available in the post-race festivities.  

“Partnering with Austin-based EIGHT is the perfect pairing for the Austin Marathon,” said Jack Murray, co-owner of High Five Events.  “It is going to be a blast.  We look forward to seeing racers celebrating their goals in style with some cold ones at the always fun EIGHT Beer Garden.”

In addition to the EIGHT Beer Garden, sampling will also be available at the Ascension Seton Austin Marathon Health and Fitness expo at Palmer Events Center in Austin on February 17 from 1 PM to 7 PM and on Saturday, February 18 from 10 AM to 5 PM.  The expo is free and open to the public.  Online registration for the marathon, half marathon and 5k is currently available but the 26.2 mile and 5k distances are expected to sell out.

About EIGHT: NO SHORTCUTS. NO EXCUSES. EIGHT Elite Light Lager is a beer brewed for those who never settle. Founded by NFL legend and lifelong fitness enthusiast Troy Aikman, EIGHT is a clean, refreshing lager brewed with organic grains and no added adjuncts, fillers, or preservatives. Because we do one thing is how we do everything-whatever you’re after; cheers to the chase. Proudly based in Austin, TX, with a mission beyond the bar, EIGHT is committed to giving back 1% of all revenue to Texas-based causes that work tirelessly to make healthy living accessible to All.  Follow EIGHT @drinkEIGHTbeer on Instagram

GU Energy Labs and Ascension Seton Austin Marathon Fortify Partnership

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The athlete nutrition company will fuel runners on course

AUSTIN, Texas, February 7, 2023 — The Ascension Seton Austin Marathon, Half Marathon and 5k is excited to renew its years long partnership with GU Energy Labs.  The company will be the official Energy Gel and Energy Chew sponsor once again for the event, providing on-course nutrition for participants of the marathon and half marathon.  The Austin Marathon, Half Marathon and 5k, owned and produced by High Five Events, takes place on February 19, 2023 in downtown Austin, Texas.

“GU Energy Labs is proud to be the official Energy Gel and Energy Chew Sponsor of the Austin Marathon!  We’re looking forward to fueling runners in the heart of Texas!” says Caroline Cueter, Sponsorship Coordinator.

GU will refuel participants at two on-course Energy Zones.  At miles 9 and 19 runners will select from the following gels and energy chew flavors: Lemon Sublime, Salted Watermelon (Caffeine), Vanilla Bean (Caffeine), and Orange Energy Chews.

“Having GU as a long time partner is special to us,”  said Jack Murray, co-owner of High Five Events.  “Their name brand is synonymous with athlete nutrition and participants always appreciate having it on the marathon and half marathon course.”

Gu Energy Labs will be sampling its lineup in the Fleet Feet store at the Ascension Seton Austin Marathon Health and Fitness expo at Palmer Events Center in Austin on February 17 from 1 PM to 7 PM and on Saturday, February 18 from 10 AM to 5 PM.  The expo is free and open to the public.  Online registration for the marathon, half marathon and 5k is currently available but the 26.2 mile and 5k distances are expected to sell out.

About GU Energy Labs:  GU Energy Labs strives to help athletes to reach their highest potential with products that deliver the right nutrients, in the right amounts, at the right time. Developed in collaboration with Olympians and age groupers alike, the GU nutrition matrix of Hydration, Energy and Recovery products has helped countless athletes achieve their dreams since its inception in 1993. Headquartered in Berkeley, GU Energy Labs produces all of its Energy Gels onsite with just the right blend of heart and science. Recommit to becoming your best athletic self, learn more about GU products, and discover how nutrition planning can help you get there at www.guenergy.com.

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