Austin Marathon Continues Sponsorship with Oskar Blues Brewery

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High Five Events introduces Oskar Blues Brewery as the Official Beer Sponsor for the 2018 Austin Marathon®. For the second year in a row, the Austin Marathon will feature Oskar Blues signature Austin-brewed beers at the finish line festival’s beer garden for finishers 21+.

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2017 Austin Marathon Beer Garden

“Our expanded partnership with the Austin Marathon speaks to the get-up and go attitude that inspired our Austin, Texas, brewery, an intersection of active outdoor efforts shared with music, beer, and good times,” said Chad Melis, Oskar Blues’ marketing director.

Oskar Blues Brewery Austin, the original craft beer in a can, will offer 21+ finishers and spectators their award-winning, Austin-brewed beers on race day. The Austin Marathon’s beer garden will provide runners and their friends and family a place to gather, relax, and enjoy any one of Oskar Blues’ signature craft brews post-race. Available beers include Austin’s own Dale’s Pale Ale, Mama’s Little Yella Pils, Pinner Throwback IPA, and Oskar Blues IPA.

“Last year’s finish line festival beer garden was continuously packed with participants celebrating their Austin Marathon performance,” said Jack Murray, co-owner of High Five Events. “Runners enjoyed talking about their Austin Marathon accomplishments while drinking Oskar Blues Brewery’s Austin-brewed beers.”

The Austin Marathon will celebrate its 27th year running in the capital of Texas on February 18, 2018. Austin’s flagship running event annually attracts runners from all 50 states and 20+ countries around the world. Having start and finish locations just a few blocks apart, being within walking distance of many downtown hotels and restaurants, and finishing in front of the picturesque Texas State Capitol makes the Austin Marathon the perfect running weekend destination. Participants can register for the marathon, half marathon, or 5K.

 

Austin Marathon Adds Qualcomm as a Sponsor in 2018

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High Five Events introduces Qualcomm Incorporated as a sponsor of 2018 Austin Marathon®. Qualcomm’s support will consist of an aid station for all race participants and hosting a Qualcomm team tent at the finish line festival. Qualcomm Incorporated will also make a $15,000 contribution to Austin Gives Miles, the official charity program of the Austin Marathon.

“Qualcomm’s sponsorship will impact race weekend, support thousands of participants, and positively affect Central Texas charities,” said Jack Murray, co-owner of High Five Events.

Qualcomm powered the smartphone revolution, pioneered 3G and 4G, connected billions of people, and is now leading the way to 5G and a new era of intelligent, connected devices. Since 2000, more than $335 million combined cash donations have been made to philanthropic organizations by Qualcomm Incorporated and Qualcomm Foundation. During the Austin Marathon, Qualcomm will support up to 15,000 participants through an aid station and will be represented by a team of employees and their families and friends. Qualcomm’s contribution to Austin Gives Miles will positively support the missions of Central Texas nonprofit organizations.

The Austin Marathon will celebrate its 27th year running in the capital of Texas on February 18, 2018. Austin’s flagship running event annually attracts runners from all 50 states and 20+ countries around the world. Having start and finish locations just a few blocks apart, being within walking distance of many downtown hotels and restaurants, and finishing in front of the picturesque Texas State Capitol makes the Austin Marathon the perfect running weekend destination. Participants can register for the marathon, half marathon, or 5K.

Clif Bar Returns to Austin Marathon for Second Year

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Partnership makes Clif Bar the Official Sports Nutrition of the Austin Marathon

High Five Events announces Clif Bar & Company will return as the Official Sports Nutrition for the 2018 Austin Marathon. The sponsorship will provide participants with the fuel needed to have a successful race and create enhanced race-day activations for participants and spectators alike.

“CLIF Bar is excited to support runners at the Austin Marathon by offering sports nutrition made with organic ingredients that will help them cross the finish line,” said Christina Yamanaka, South Marketing Manager at Clif Bar. “We are proud to be the Austin Marathon’s Official Sports Nutrition and will provide energy and nutrition on course, when athletes need it most.”

Runners can look for CLIF SHOT® Energy Gel on course at the two different CLIF® Energy Zones and other products at the finish line. Flavors include: Mocha, Citrus, Razz, and Vanilla. Participants can sample the newest CLIF Nut Butter Filled Energy Bars at the Health & Fitness Expo prior to race day. New flavors include Banana Chocolate Peanut Butter, Caramel Chocolate Peanut Butter, or Blueberry Almond Butter. In addition, the Austin Marathon and Clif Bar will increase community engagement and product awareness by offering free samples to training clubs, sampling product at running stores, supporting various demo runs around Austin, and hosting the 2nd Annual Austin Marathon Happy Hour.

“We collaborated with Clif Bar and created some amazing moments at the 2017 Austin Marathon,” said Jack Murray, co-owner of High Five Events. “We’re glad to have them back and are excited to build on such a successful event.”

The Austin Marathon will celebrate its 27th year running in the capital of Texas on February 18, 2018. Austin’s flagship running event annually attracts runners from all 50 states and 20+ countries around the world. Having start and finish locations just a few blocks apart, being within walking distance of many downtown hotels and restaurants, and finishing in front of the picturesque Texas State Capitol makes the Austin Marathon the perfect running weekend destination. Participants can register for the marathon, half marathon, or 5K.

2018 Austin Marathon Announces Title Sponsor Opportunity

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The Austin Marathon is seeking title sponsorship with a company wanting to associate itself with one of the sports’ top events in one of America’s best cities. The 2017 Austin Marathon had an estimated combined total of 100,000 participants, volunteers, and race-day spectators, an economic impact of $34.4 million for the City of Austin in 2017, and online impressions that soared into the millions. The position of title sponsor for the Austin Marathon is ideal for any company seeking to increase its brand recognition and strengthen its brand loyalty within the health and fitness community both locally and around the globe.

“In 2017, the Austin Marathon increased their economic impact to $34.4 million, launched several new integrated marketing opportunities, and substantially grew their reach both online and in-person,” said Lance Aldridge, Executive Director of the Austin Sports Commission. “2017 was a banner year for Austin’s premier running event and this title sponsor opportunity is the perfect platform for any business with a desire to increase their brand recognition in Austin and within the endurance community.”

The title sponsor can utilize corporate social responsibility benefits like large-scale volunteer opportunities, increased employee health and wellness through event participation, and enhanced community engagement both pre-race and race weekend.

The Austin Marathon title sponsor will benefit from being associated with –

  • FloTrack’s world class broadcast of the Austin Marathon
  • Olympic silver medalist Leo Manzano, Official Race Ambassador
  • Raising nearly $700K for nonprofits in 2017
  • An exciting Elite Athlete Program focused on showcasing the sport’s top athletes
  • The support of Mayor Steve Adler and the Austin Sports Commission
  • Austin, Texas – Forbes’ Fastest Growing American City in 2016
  • One of the most technologically advanced marathons
  • A bustling Finish Line Festival complete with Beer Garden, Recovery Tent, live music, and more

“We’ve put a tremendous amount of work into the Austin Marathon and our event is continuing to trend in the right direction,” said Jack Murray, co-owner of High Five Events. “We’re looking for the right partner who wants to grow with our ever-evolving event, bring fresh ideas to the table, and support our worldwide community.”

The Austin Marathon will celebrate its 27th year running in the capital of Texas on Sunday, February 18, 2018. In 2017, Austin’s flagship running event attracted runners from all 50 states and 22 countries around the world. Having start and finish locations just a few blocks apart, being within walking distance of many downtown hotels and restaurants, and finishing in front of the picturesque Texas State Capitol makes the Austin Marathon the perfect running weekend destination. Sponsorship inquiries can be sent directly to Jack Murray at [email protected].