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Austin Marathon, Ascension Seton Agree to Title Sponsor Extension

Title sponsor extension is a result of significant growth since the original agreement in 2019

The Austin Marathon and Ascension Seton have agreed to a long-term title sponsor extension. The agreement will allow the collaboration to continue to grow, further benefiting the fitness community. In addition to growing secondary community events and expanding content creation opportunities, Ascension Seton will remain the Official Medical Provider. Since 2019, the collaboration has helped others establish healthier lifestyles, prevent avoidable injuries, and provide services for injured athletes to recover. The 30th annual Ascension Seton Austin Marathon presented by Under Armour, owned and produced by High Five Events, will take place on February 20, 2022.

Start line of the Ascension Seton Austin Marathon.

“Ascension Seton is excited to establish a long-term collaboration with the High Five Events team in support of the Ascension Seton Austin Marathon,” said Adam Bauman, Vice President of Orthopedics, Sports and Rehabilitation Services for Ascension Texas. “Over the past three years, our collaboration has helped encourage people to remain active in a way none of us anticipated due to the COVID pandemic. Ascension Seton remains committed to supporting our community and partners to ensure the Austin Marathon and other related events are sustainable well into the future.”

More than just a sponsor

As the Official Medical Provider, Ascension Seton doctors and nurses will staff the finish line medical tent and work with Travis County EMS on course. During race weekend, Team Ascension Seton will participate in all events, volunteer their time, and have a major presence at the Health and Fitness Expo. Outside of race weekend, they’ll continue to positively impact the local fitness community, providing knowledge and insight curated by Ascension Seton Sports Performance’s Dr. Jakob Allen.

“Our collaboration with Ascension Seton has grown over the years and significantly benefited the fitness community,” said Jack Murray, co-owner of High Five Events. “With this extension we expect that trajectory to grow for the foreseeable future as we come up with new ideas and build new opportunities.”

The Austin Marathon will celebrate its 30th year running in the capital of Texas in 2022. Austin’s flagship running event annually attracts runners from all 50 states and 35+ countries around the world. The start and finish locations are just a few blocks apart and within walking distance of many downtown hotels and restaurants. The finish line is in front of the picturesque Texas State Capitol. The Austin Marathon is the perfect running weekend destination. Registration is currently open. The next price increase is scheduled for Tuesday, November 30th.

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Opportunity for Local Businesses to Sponsor Aid Stations

Local businesses can sponsor aid stations to increase brand recognition and community engagement

The Ascension Seton Austin Marathon presented by Under Armour invites local businesses to sponsor aid stations and join the 30th-anniversary festivities. This newly created opportunity costs nothing and includes local establishments and national businesses with an Austin presence. Operating one of 22 aid stations for more than 17,000 participants can increase a company’s brand recognition and community engagement. The 30th annual Austin Marathon, owned and produced by High Five Events, will take place on February 20, 2022.

Group of Camp Gladiator coaches cheer for runners and hold signs. They were one of many local businesses to sponsor aid stations at a previous Austin Marathon. Learn more at https://youraustinmarathon.com/sponsor-aid-stations/“Operating an Austin Marathon aid station exemplifies what Blue Dog is all about and lets our community shine,” said Kathy Adaky, with Blue Dog Rescue, an official Austin Marathon Gives charity. “Runners love our inspirational signs and often take a break to pet the dogs, allowing them to destress and provide the motivation, energy, and drive needed to finish their race.”

Perks and benefits

Businesses are allowed to make the aid station their own while staying within event guidelines. They can even partner with one of Austin Marathon Gives presented by Moody Foundation’s Official Charities to deepen their impact. Additionally, this is a great opportunity for team-building and to show support for the endurance community. Businesses with runners can take their involvement a step further by creating a team. Team perks include team name on bib, advanced packet pick up, hotel room block opportunities, bulk pay, and more. For more information or questions please email info@youraustinmarathon.com by Wednesday, December 1st.

“At Texas Drain Specialists, we’re members of the endurance community and excited to give back by sponsoring an Austin Marathon aid station,” said Julian Rangel, with Texas Drain Specialists. “Some of us will run on race day, but everyone else will bring the energy and make our aid station one that thousands of runners from all over the world will remember!”

Austin’s flagship running event annually attracts runners from all 50 states and 35+ countries around the world. The start and finish locations are just a few blocks apart. They are within walking distance of many downtown hotels and restaurants. The finish line is in front of the picturesque Texas State Capitol. The Austin Marathon is the perfect running weekend destination. 

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