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Austin Marathon Honored as a 2018 Champion of Economic Impact

Champion of Economic Impact in Sports Tourism awarded by Sports Destination Management

The Austin Marathon presented by Under Armour is proud to be named a 2018 Champion of Economic Impact in Sports tourism by Sports Destination Management. The Austin Marathon, produced by High Five Events, one of the largest privately owned event production companies in the United States, injected $37.5 million into the Austin economy during race weekend, a $3.1 million (8 percent) increase from 2017. High Five Events partnered with the expert faculty at St. Edward’s University’s Bill Munday School of Business to calculate the findings.

“The Austin Marathon’s annual multi-million dollar economic impact benefits Austin and stimulates our local economy,” said Austin Mayor Steve Adler. “We’re proud to host one of the country’s top marathons, one that annually attracts runners from all 50 states and more than 30 countries. More runners are realizing there’s no better city to recover in!”

Other large-market champions include 2018 NCAA Final Four, 2018 NFL Draft, and The Honda Classic. Sports Destination Management is the leading publication with the largest circulation of sports event planners and tournament directors in the sports tourism market. They announced the 2018 Champions of Economic Impact in Sports Tourism in a special feature in their November/December issue. This year’s winners are responsible for contributing more than $700 million to the national economy over the past year.

Austin Marathon contributed $37.5 million to the Austin economy in 2018

“The Austin Marathon is an excellent example of a sports event that showcases the City of Austin and offers multiple options that appeal to everyone, from the veteran endurance runner to the person who is dipping a toe into the waters of racing for the first time,” Mary Helen Sprecher, Managing Editor, Sports Destination Management. “The fact that this event has such a positive economic impact only reinforces the value of these events to the city and to the greater fitness community as a whole.”

The Austin Marathon will celebrate its 28th year running in the capital of Texas in 2019. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. Having start and finish locations in the heart of downtown Austin puts participants and spectators near all the action and within walking distance of restaurants, hotels, and shops. Finishing with the picturesque Texas State Capitol as your backdrop is icing on the cake for the perfect running weekend destination. Registration is open for all distances.

PROfile: Samantha Calderon, 2019 Austin Half Marathon Elite Athlete Program

Samantha Calderon will compete against a stacked Austin Half Marathon field

Samantha Calderon has been accepted to the Austin Half Marathon’s Elite Athlete Program. She will compete against other top runners for a prize purse that totals $26,000 on Feb. 17, 2019. Earlier this year, Calderon qualified for the 2020 Olympic Marathon Trials. She currently trains in Colorado and has a bright future ahead of her! Run with her on race day, cheer her on, or watch the FloTrack live stream on race day from anywhere in the world.

About Samantha Calderon

Marathon PR (2:44:44)Samantha Calderon: Austin Half Marathon Elite Athlete Program

My name is Samantha Calderon. I am from Minnesota, where I ran track and cross country at St. Cloud State. I now live in Boulder, Colorado, with my husband Julian, and my dog Chardonnay. I run for Run Boulder AC with Coach Kathy Butler. In January of 2018, I qualified for my first Olympic Trials! I’m excited to keep grinding and see where this sport takes me! I was 3x NCAA All-American. I love cooking, baking, reading, and of course running!

Qualified for the 2020 Olympic Marathon Trials at the 2018 Houston Marathon (2:44:44)

Training tip: Do the work. Sometimes training gets hard and you don’t want to do it. Show up every day and get through the workout, whether it’s great or not. You’ll add money to the training bank and it will show dividends.

Race day tip: Don’t do anything different. Eat the same thing that worked in training. Wear the same outfit you wore in your toughest workouts. Most importantly: smile and remember why you love to run!

Follow Samantha on Twitter and Instagram.

Lance Armstrong Named Charity Chaser for Austin Gives Miles

Lance Armstrong will run 26.2 miles to benefit Central Texas nonprofits

High Five Events announces Lance Armstrong as the Austin Gives Miles Charity Chaser for the 2019 Ascension Seton Austin Marathon presented by Under Armour®. Armstrong’s involvement will highlight Austin Marathon’s continued support of the Austin community, elevate Austin Gives Miles’ profile, and help surpass the $1 million fundraising goal. The Austin Marathon will take place on Sunday, February 17th. Austin Gives Miles is the official philanthropic program of the Austin Marathon.

Lance Armstrong named Charity Chaser for the Austin Marathon's Austin Gives Miles program.“I’m honored to be the Charity Chaser and help Austin Gives Miles surpass it’s $1 million goal,” said Armstrong. “Training for the Austin Marathon has begun and I’m ready to amplify the positive effects Austin Gives Miles and its official charities have on our community.”

Lance Armstrong is an Austinite, philanthropist, cyclist, and an avid runner. He is founder and owner of WEDŪ, a content destination designed to provoke and equip people to embody an endurance lifestyle. Armstrong hosts two podcasts: The Forward, which features down to earth conversations between Armstrong and a myriad of personalities; and THEMOVE which offers listeners a rare, insider’s perspective on the world’s most iconic cycling races. WEDŪ also produces endurance cycling events Texas HŪNDRED and Aspen FIFTY. Armstrong has completed numerous marathons, half marathons, and triathlons.

“We’re thrilled to have Lance as the Austin Marathon Charity Chaser,” said Jack Murray, co-owner of High Five Events. “The positive impact he’ll have means Austin Gives Miles will continue to raise its profile to better serve Central Texas nonprofits and AGM charities can raise more funds to better serve our community.”

Austin Gives Miles

During the 2018 Austin Marathon, Austin Gives Miles contributed more than $670,000 to the Central Texas community. The Moody Foundation pitched in for the third year in a row. They matched contributions made, up to $10,000, for each organization. Last year’s Austin Gives Miles Official Charities recruited more than 650 runners and provided more than 1500 volunteers.

The Austin Marathon will celebrate its 28th year running in the capital of Texas in 2019. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. Having start and finish locations in the heart of downtown Austin puts participants and spectators near all the action and within walking distance of restaurants, hotels, and shops. Finishing with the picturesque Texas State Capitol as your backdrop is icing on the cake for the perfect running weekend destination. Registration is open.