Tag Archive for: GU Energy Labs

Austin Marathon Prepares for One of the Largest Event Weekends

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Event weekend will see two world record attempts, numerous events, and thousands of runners

The Ascension Seton Austin Marathon presented by Under Armour is making final preparations for one of the largest event weekends in its 29 years. Highlights of this world-class event include four events for participants of all speed and abilities, two Guinness World Record attempts, and one 3-block-long finish line festival. The return of the FloSports live broadcast will highlight the elite field competition. The broadcast will showcase several elites in their final tune-up before the 2020 Olympic Marathon Trials. More than 16,000 runners from all 50 states and 35 countries will run Austin’s streets. The 29th annual Austin Marathon, owned and produced by High Five Events, will take place on February 16, 2020.

“It’s amazing to see the growth of the Austin Marathon and I’m proud that the city of Austin continues to embrace and support Austin Marathon weekend,” said Leo Manzano, Olympic silver medalist and Austin Marathon Race Ambassador. “Everyone loves Austin Marathon weekend, from runners who travel from around the world to Austin families who complete the Manzano Mile together.”

Austin Marathon Shakeout Run will kick-off event weekend

Fleet Feet Austin will kick off Austin Marathon weekend by hosting the Austin Marathon Shakeout Run on Friday, Feb. 14th. At the Austin Marathon Health and Fitness Expo, visitors can test the industry’s latest products. Participants can chat with the Austin Marathon Pacers. They can also purchase Official Under Armour + Austin Marathon gear at the Fleet Feet Store. Available gear includes the limited-edition Austin UA HOVR Machina.

The two-day Austin Marathon expo will take place on Friday, Feb. 14th, and Saturday, Feb. 15th. Children, families, and elites will participate in the Manzano Mile presented by Dole Packaged Foods on Saturday, Feb. 15th. The family-friendly Austin Marathon KXAN Simple Health 5K will begin at 7:45 a.m. on Sunday, Feb. 16th, 45 minutes after the Austin Marathon and Austin Half Marathon. Registration is still open.

Event weekend will see two Guinness World Record attempts

The first world-record attempt is by Drake Muyinza. He will attempt to run the world’s longest fashion runway by running 26.2 miles and changing outfits every four miles. The current record is two miles. The second world-record attempt is by Vicar David Peters. He will attempt to run the fastest marathon in a cassock, beating four hours and 16 minutes. Both Guinness World Record applications are still pending. The 2020 course was designed to provide a better participant and spectator experience and allow enhanced traffic flow along the course. Participants will still finish with the picturesque Texas State Capitol as their backdrop. Tens of thousands of spectators will cheer along Austin streets. Race-course highlights include two GU Energy Labs Energy Zones, live music, 22 aid stations with nuun performance.

“We are so excited to finally reveal this six-month project and highlight all the great Austin vintage sellers and artisans,” said Drake Muyinza, REB Vintage Stylist. “The looks have been styled and perfected, I’ve put in the training miles, and we’re pumped to put on an awesome show at the Austin Marathon for both the spectators and my fellow marathoners who have worked so hard for this day!”

Numerous ways for participants to celebrate their accomplishments

Sunday’s participants can enjoy the 3-block-long finish line festival. It will feature the Under Armour recovery zone. Participants will celebrate event weekend at the Oskar Blues Austin beer garden, Tito’s Handmade Vodka Shack Bar, and several local food trucks. Austin’s own Delivery Service and Fusion ATX will keep the finish line festival rocking for several hours. To cap off event weekend later in the afternoon, locations like Mean Eyed Cat, Cheer Up Charlies, and Hen House will host Official Austin Marathon after parties.

“The Ascension Seton Austin Marathon continues to grow along with the city and our growth indicates that the Austin Marathon is one of the top running destinations in the world,” said Stacy Keese, co-owner of High Five Events. “Our partnerships, love of Austin and running, and desire to produce a world-class event are all invested in our participant’s experience.”

FloTrack live broadcast

FloTrack, a sports media based in Austin, Texas, will highlight the Austin Marathon and Half Marathon’s Elite Athlete Program. Their race-day broadcast trio will consist of running connoisseurs Toni Reavis, Ryan Fenton, and Paras Shah. They will also have a camera capturing finishers as they cross the finish line. The following is a sample of the athletes in the Elite Field competing for the $20,000 prize purse: Keri McEntee (2020 Olympic Marathon Trials Qualifier), Anita Perez (2x Olympic Trials Marathon Qualifier), James Ngandu (2019 Austin Half Marathon champ), Becki Spellman (4x Olympic Trials Marathon qualifier), Taylor Dare (2020 Olympic Trials Marathon qualifier), Rory Tunningley (2020 Olympic Trials Marathon Qualifier), Igor Olefirenko (2019 London Marathon – 2:11:55).

Austin Marathon Agrees to Two-Year Partnership with GU Energy Labs

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GU Energy Labs will refuel participants at two on-course Energy Zones

The Ascension Seton Austin Marathon presented by Under Armour introduces GU Energy Labs (GU) as the Official Energy Gel and Chew. GU will refuel participants at two on-course Energy Zones which will be stocked with gels and chews. Austin Marathon has also taken GU’s TerraCycle pledge to upcycle all sports nutrition wrappers and divert them from the landfill. The 29th annual Austin Marathon, owned and produced by High Five Events, will take place on February 16, 2020.

“GU Energy Labs is thrilled to fuel all Ascension Seton Austin Marathon runners with GU Energy ROCTANE Gels at the on-course Energy Zones,” said Bridgette Travis, Experiential Marketing Manager at GU. “Prior to the race you can stop by the GU expo booth to taste test all 30 flavors of our Energy Gels to make sure there will be an on-course gel flavor that suits your palate.”

Austin Marathon takes GU’s TerraCycle pledge

On race day, GU will provide the following ROCTANE Energy Gels, Vanilla Orange (35 mg of caffeine), Chocolate Coconut (35 mg of caffeine), Blueberry Pomegranate (35 mg of caffeine) and Pineapple (no caffeine) on course. GU Blueberry Pomegranate Energy Chews (no caffeine) will also be available. In addition to other green initiatives, Austin Marathon has taken the GU TerraCycle pledge. TerraCycle-labeled bins will be available throughout race weekend in an effort to divert as many sports nutrition wrappers from the landfill as possible. This free recycling program is in addition to other green efforts. Austin Marathon also recycles, donates additional food and water, and donates discarded clothing to local nonprofits.

“We’re excited for our two-year partnership with GU because it expands beyond Feb. 16th and will allow us to enhance our community engagement efforts,” said Jack Murray, co-owner High Five Events. “GU’s race-day initiatives will support more than 17,000 participants at their Energy Zones while we reduce our event’s footprint.”

The Austin Marathon will celebrate its 29th year running in the capital of Texas in 2020. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. The start and finish locations are just a few blocks apart. They are within walking distance of many downtown hotels and restaurants. The finish line is in front of the picturesque Texas State Capitol. Austin Marathon is the perfect running weekend destination. Registration is currently open.