Austin Marathon Announces Enhanced Exhibitor Opportunities for 2026 Health & Fitness Expo
Offering new tools and packages for brands to engage with over 75,000 attendees
The 35th Anniversary Ascension Seton Austin Marathon, Half Marathon, & 5K announced elevated exhibitor opportunities and a streamlined experience for the 2026 Health and Fitness Expo presented by PNC Bank. Set to take place February 13-14, 2026, at the Palmer Events Center in Austin, Texas, the expo invites brands to connect with over 75,000 enthusiastic attendees. New AI tools, flexible pricing, and expanded perks aim to maximize exhibitor engagement and brand visibility.
The 2026 Health and Fitness Expo offers a prime platform for businesses to engage with a passionate, global audience eager for innovative products and services. Located in downtown Austin, the high-energy event provides a unique opportunity to immerse brands within the vibrant endurance community. The Expo will be held at the Palmer Events Center on Friday, February 13, 2026, from 11:00 AM to 7:00 PM, and Saturday, February 14, 2026, from 9:00 AM to 6:00 PM.
A new tiered pricing structure is being introduced for 2026, with booth prices increasing in three phases: Early (May 1–Aug 31, 2025), Regular (Sept 1–Nov 31, 2025), and Late (Dec 1, 2025–Feb 1, 2026). Exhibitors will benefit from a range of new perks, including an unlimited $10 off race registration code to invite their community to Run Austin®, a one-of-a-kind AI Exhibitor Portal for event weekend guidance, and an AI booth generator to visualize expo setups. Other benefits include options for professional booth photos, team opportunities to represent brands on course, an Exhibitor Lounge with snacks and refreshments, and a professional quality Expo Highlight Video. Additionally, an “Expo Plus Package” is available for purchase until December 31, 2025, valued at $500, which includes mention as a featured exhibitor on the official Austin Marathon Expo webpage, brand offer inclusion in an official pre-event Expo email, and a 50% off race registration code for any distance per 10×10 booth, limited to two. Interested brands can apply here.
“The Health and Fitness Expo is the premier destination for brands to engage with the running community. In 2026, we’re amplifying that connection by introducing a suite of elevated opportunities. Our focus is on empowering exhibitors to showcase their brands in new, impactful ways and forge lasting relationships with our athletes.” – Eleanor Stein, Exhibitor Manager
About the Ascension Seton Austin Marathon®: Since its inception in 1992, the Austin Marathon® has emerged as a world-class running event, attracting participants from all 50 states and over 50 countries. With a course that spans every quadrant of this dynamic city, offering a festive atmosphere with live music throughout, the marathon culminates in a vibrant finisher party. The event also serves as a powerful force for good, raising hundreds of thousands of dollars annually for various non-profit organizations. The Austin Marathon elevates Presidents Day weekend into a grand showcase of athleticism and community spirit, making it a bucket-list event for athletes, enthusiasts, and supporters from all over the world.
