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30th Anniversary Giveaway: 30 Days of Limited-Edition ATX Shoes

Get active for 30 minutes a day and you could be a winner of a new pair of Limited Edition Under Armour Shoes.

Exercise is an important component of a healthy lifestyle physically, mentally, and emotionally. That’s why you’ll find us running, hiking, cycling, rock climbing, swimming, practicing yoga or pilates, or working out every chance we get! Some days provide more time than others, but we always try to squeeze in at least 30 minutes. We’re starting the Ascension Seton Austin Marathon’s 30th anniversary party (February 14, 2021) a little early. We’ll give away at least one pair of limited-edition Under Armour HOVR Machina ATX shoes every day in April. Our 30th Anniversary Giveaway will begin on Wednesday, April 1st. We’ll randomly select and contact at least one winner everyday in April!

Image of the limited-edition Under Armour HOVR Machina ATX shoe in front of a multi-colored ATX sign. The Austin Marathon is giving away a pair of these shoes every day in April for their 30th Anniversary Giveaway!

Credit: Fleet Feet Austin.

How to enter

  1. Exercise or workout (as safely as possible) at least 30 minutes a day (yes, at home counts!)
  2. Record your workout on the MapMyRun or MapMyFitness apps (or a similar app)
  3. Take a screenshot of your recorded workout with the date and duration of workout showing (selfies are a bonus!)
  4. Follow and share your screenshot and shoe size with us on (you can share on all channels, but one channel will work):
    1. Facebook
    2. Twitter
    3. Instagram
  5. Use #30thAustinMarathon when posting
  6. We’ll randomly choose a winner the following day and contact them
  7. Best of luck!Screenshot of trail run map, distance, time, and date using Under Armour's MapMyFitness app. The Austin Marathon is giving away a pair of these shoes every day in April for their 30th Anniversary Giveaway!

Pro tip: put all those runs and workouts to good use when you join Under Armour’s Healthy at Home Challenge! Instead of prizes, they’ll donate $1 million to youth sport leagues. Make a difference from home!

Machina ATX

The limited-edition Under Armour HOVR Machina ATX shoes were created with the Greetings from Austin Mural in mind. They were a hit at the Austin Marathon expo, quickly selling out. We asked our Instagram followers if we should give some away and the resounding answer was, YES! So here’s your chance to win a pair during our 30th anniversary giveaway. Learn more about the limited-edition Under Armour HOVR Machina ATX shoes, how they sync seamlessly with Under Armour’s MapMyRun app, and provide real-time Form Coaching.

Pretty simple, right?! We know how good we feel after a workout. You know that feeling where you’re tired, but you feel good about what you’ve accomplished? Well we want to encourage you to get that feeling throughout April and possibly win a pair of limited-edition Under Armour HOVR Machina ATX shoes. Reminder the more days you exercise and share the greater your chances of winning!

Austin Marathon Announces Under Armour’s Return as Presenting Sponsor

In its third year, Under Armour’s return allows both brands to continue to positively impact the running community

High Five Events is excited to announce Under Armour’s return as the presenting sponsor of the Ascension Seton Austin Marathon. This marks the third year in a row of their involvement. Under Armour will support athletes in providing innovative run products and supporting the local running community. They will also help racers recover in the Under Armour Recovery Zone. The Ascension Seton Austin Marathon presented by Under Armour will take place on February 16, 2020. 

Under Armour's return means the UA Recovery Zone will return to the Austin Marathon finish line festival.

Under Armour Recovery Zone at the 2019 Ascension Seton Austin Marathon finish line festival.

“Under Armour is proud to return as the presenting sponsor of the Austin Marathon and support the local running community here,” said Josh Rattet, General Manager of Under Armour Run. “This race offers runners a chance to run through one of the top running cities in the country and brings the community together for an amazing race.”

New for 2020

New for 2020, all finishers of the Austin Marathon (26.2 miles) will earn a commemorative, long-sleeve Under Armour finisher shirt. They will also receive a pair of newly-designed Under Armour Austin Marathon socks like the ones that were so popular during the 2019 Austin Marathon. They’ll also outfit 18,000 participants and 2500 race volunteers with their HeatGear® running shirts. Additionally, Under Armour will provide the Austin Marathon pace team with the newly-designed UA HOVR high-performance running footwear and race kits. Under Armour’s community involvement will deepen as Austin Marathon-related events are confirmed in the months leading up to race day. 

“Our positive impact on the running community has grown significantly throughout the last two years and we expect that trend to continue for a third year,” said Jack Murray, co-owner of High Five Events. “We constantly see Under Armour Austin Marathon shirts and can’t wait to reveal Under Armour’s long-sleeve Austin Marathon finisher shirt!”

2020 will mark the Austin Marathon’s 29th year running in the capital of Texas. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. Having start and finish locations just a few blocks apart, being within walking distance of many downtown hotels and restaurants, and finishing in front of the picturesque Texas State Capitol makes the Austin Marathon the perfect running weekend destination. Participants can register for the Austin Marathon website.

Under Armour, Inc. Returns as the Presenting Sponsor of the 2019 Austin Marathon

The Austin Marathon presented by Under Armour will take place on February 17, 2019

High Five Events is excited to announce Under Armour, Inc. has returned as the presenting sponsor of the Austin Marathon®. The Austin Marathon presented by Under Armour will take place on February 17, 2019. The partnership will showcase Under Armour’s innovative performance products to runners from around the world, highlight their brand’s continued support of the sport of running, and provide finishers an opportunity to recover post-race in the Under Armour Recovery Zone.The 2019 Austin Marathon presented by Under Armour.

“Under Armour is thrilled to be back as presenting sponsor of the Austin Marathon—it is one of the highlights of the year for us and for the running community,” said Josh Rattet, General Manager of Under Armour Run. “The city of Austin and its dedicated running community truly offer an unprecedented experience for runners from all over the world, and UA Run is proud to support them.”

Partnership furthers both brands’ ability to positively impact the running community for second year

Under Armour will outfit 18,000 participants and 2500 race volunteers with their HeatGear® running shirts. Additionally, they’ll provide the 30-member Austin Marathon pace team with the newly-designed UA HOVR performance running footwear and race kits. Under Armour’s community involvement will deepen as Austin Marathon-related events are confirmed in the months leading up to race day.

“By extending our partnership with @underarmour we’re both continuing our commitment to support runners from around the world and celebrate their race-day achievements,” said @JackSBR1, co-owner of @highfiveevents. Click To Tweet

2019 will mark the Austin Marathon’s 28th year running in the capital of Texas. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. Having start and finish locations just a few blocks apart, being within walking distance of many downtown hotels and restaurants, and finishing in front of the picturesque Texas State Capitol makes the Austin Marathon the perfect running weekend destination.