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Clif Bar Returns to Austin Marathon for Second Year

Partnership makes Clif Bar the Official Sports Nutrition of the Austin Marathon

High Five Events announces Clif Bar & Company will return as the Official Sports Nutrition for the 2018 Austin Marathon. The sponsorship will provide participants with the fuel needed to have a successful race and create enhanced race-day activations for participants and spectators alike.

“CLIF Bar is excited to support runners at the Austin Marathon by offering sports nutrition made with organic ingredients that will help them cross the finish line,” said Christina Yamanaka, South Marketing Manager at Clif Bar. “We are proud to be the Austin Marathon’s Official Sports Nutrition and will provide energy and nutrition on course, when athletes need it most.”

Runners can look for CLIF SHOT® Energy Gel on course at the two different CLIF® Energy Zones and other products at the finish line. Flavors include: Mocha, Citrus, Razz, and Vanilla. Participants can sample the newest CLIF Nut Butter Filled Energy Bars at the Health & Fitness Expo prior to race day. New flavors include Banana Chocolate Peanut Butter, Caramel Chocolate Peanut Butter, or Blueberry Almond Butter. In addition, the Austin Marathon and Clif Bar will increase community engagement and product awareness by offering free samples to training clubs, sampling product at running stores, supporting various demo runs around Austin, and hosting the 2nd Annual Austin Marathon Happy Hour.

“We collaborated with Clif Bar and created some amazing moments at the 2017 Austin Marathon,” said Jack Murray, co-owner of High Five Events. “We’re glad to have them back and are excited to build on such a successful event.”

The Austin Marathon will celebrate its 27th year running in the capital of Texas on February 18, 2018. Austin’s flagship running event annually attracts runners from all 50 states and 20+ countries around the world. Having start and finish locations just a few blocks apart, being within walking distance of many downtown hotels and restaurants, and finishing in front of the picturesque Texas State Capitol makes the Austin Marathon the perfect running weekend destination. Participants can register for the marathon, half marathon, or 5K.

Austin Marathon Joins Forces with Austin Runners Club

Partnership will bring together Austin’s most recognized running entities

High Five Events announces a partnership between the Austin Marathon® and the Austin Runners Club. The primary goal of the partnership is to increase the growth of the Austin Runners Club by offering a discounted club membership during the Austin Marathon registration process.

Austin Runners Club

“We want to increase membership, get more Austinites running, and properly train them for the Austin Marathon or half marathon,” said Iram Leon, Austin Runners Club President. “We’ve experienced tremendous growth over the last couple of years and we’re excited to see that trend continue by working with the Austin Marathon.”

Austin Runners Club is a nonprofit organization that has been running in Austin since 1974. Participants registering for the Austin Marathon, half marathon, or 5K can join the Austin Runners Club for $25 during the registration process. The Austin Runners Club’s annual dues are normally $30 and free group-based marathon and half marathon training is included in the annual membership. In addition to the training, members receive various discounts to local running stores, recovery services, and other events. The Austin Distance Challenge, a series of five running events culminating with the Austin Marathon, is hosted by the Austin Runners Club.

“Austin Runners Club has trained Austinites for more than 40 years,” said Jack Murray, co-owner of High Five Events. “We want to highlight their great work preparing runners for the Austin Marathon and half marathon and offer non-ARC members a chance to join and get trained by their reputable coaches.”

The Austin Marathon will celebrate its 27th year running in the capital of Texas on February 18, 2018. Austin’s flagship running event annually attracts runners from all 50 states and 20+ countries around the world. Having start and finish locations just a few blocks apart, being within walking distance of many downtown hotels and restaurants, and finishing in front of the picturesque Texas State Capitol makes the Austin Marathon the perfect running weekend destination. Participants can register for the marathon, half marathon, or 5K.

2018 Austin Marathon to Implement Motigo Technology

***Press release

Partnership will create individualized participant pre-race and race day experiences

High Five Events announces that Motigo will bring its social app to the 2018 Austin Marathon®. This new partnership will increase participant engagement by providing audio content during training runs, highlight well-known Austin spots along the course during the race, and allow friends and family members to pre-record positive and supportive race day messages for their loved ones.

“We’re really excited to become part of the vibrant Austin running community and appreciate the team at High Five Events embracing technology like the Motigo app to help transform the entire experience for their runners,” said Dan Nagler, co-founder and CEO of Motigo. “The Austin Marathon will have unprecedented in-run engagement opportunities and a chance to connect with runners hearts and minds during those tough moments and miles leading up to race day.”

Motigo, the pioneer in delivering personalized audio to athletes during their activities and races, and the Austin Marathon will kick off a new series of virtual training run experiences in the fall. The partnership will deliver event themed audio content to engage its participants each weekend leading up to race day. On February 18th, the app will provide participants an audio tour along the course and free, personalized peer-to-peer cheers – pre-recorded audio messages from their biggest supporters. Participants can download Motigo in the App Store and Google Play.

“We constantly search for partnerships that keep the Austin Marathon one of the more technologically advanced races in the country,” said Stacy Keese, co-owner of High Five Events. “Motigo fits the mold because their immersive technology pairs seamlessly with other apps and creates additional non-race day engagement opportunities.”

The Austin Marathon will take place on Sunday, February 18, 2018, and celebrate its 27th year running in the capital of Texas. Austin’s flagship running event annually attracts runners from all 50 states and 20+ countries around the world. With start and finish locations just a few blocks apart, and within walking distance of many downtown hotels and restaurants, the Austin Marathon is the perfect running weekend destination. Participants can register for the marathon, half marathon, or 5K.