Two H-E-B employees smile at an event. The man holds a “¡VAMOS! Texans run on H-E-B” sign, while the woman displays protein bars. A banner announces H-E-B as the official grocery store of the Ascension Seton Austin Marathon. Austin Marathon Half Marathon & 5K

H-E-B Named Official Grocery Store of the 2026 Ascension Seton Austin Marathon

in , ,

The Beloved Texas Retailer will Support Runners by Providing Nutritional Snack Bags

The Ascension Seton Austin Marathon, Half Marathon, & 5K announced that H-E-B has been designated the official Grocery Store of the 2026 event. The partnership formalizes H-E-B’s commitment to supporting the health and wellness of the Central Texas community and thousands of participants. This major annual endurance event is scheduled to take place on Sunday, February 15, 2026, celebrating its 35th anniversary throughout the streets of Austin, Texas. 

As an official partner, H-E-B’s primary role will involve supplying post-race snack bags for all participants immediately following their finish line crossing. This crucial finish line support will offer necessary nutrition items designed to aid runners immediately following their 26.2-mile, 13.1-mile, or 3.1-mile efforts. The Ascension Seton Austin Marathon continues to be a premier running event, attracting tens of thousands of participants annually to the Texas capital.

This sponsorship highlights the Austin Marathon’s dedication to collaborating with strong, local brands that prioritize participant experience. The collaboration aims to elevate the finish line experience, reinforcing the event’s reputation for high-quality logistics and runner care.

 “Partnering with H‑E‑B aligns the Austin Marathon with a Texas icon known for quality and community. From the finish line snack bag to race‑weekend touchpoints, H‑E‑B helps us care for runners when it matters most and strengthens what makes this event uniquely Austin.” – Megan Frausto, Partnership Manager

 

 

About the Ascension Seton Austin Marathon®: Since its inception in 1992, the Austin Marathon® has emerged as a world-class running event, attracting participants from all 50 states and over 50 countries. With a course that spans every quadrant of this dynamic city, offering a festive atmosphere with live music throughout, the marathon culminates in a vibrant finisher party. The event also serves as a powerful force for good, raising hundreds of thousands of dollars annually for various non-profit organizations. The Austin Marathon elevates Presidents Day weekend into a grand showcase of athleticism and community spirit, making it a bucket-list event for athletes, enthusiasts, and supporters from all over the world.

About H-E-B: H-E-B, with sales of more than $50 billion, operates over 455 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 120th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 175,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.

Meanwhile Brewing Co. Named Official Beer of the 2026 Austin MarathonFour gold cans of Meanwhile Brewing Co.'s Darlin' Lager are arranged on a table. Text below announces Meanwhile Brewing Co. as the Official Beer of the 2026 Austin Marathon. Austin Marathon Half Marathon & 5KA smiling runner in an orange shirt raises his arms in celebration while running a race with other participants. The text at the bottom reads, "How to Overcome Training Slump. Austin Marathon Half Marathon & 5KHow to Overcome Mid Training Blues