Ascension Seton Austin Marathon Opens Exhibitor Registration for 2027 Health & Fitness Expo
Space Expected to fill Quickly at Expo and Finish Line Festival
Exhibitor registration is now open for the 2027 Ascension Seton Austin Marathon, Half Marathon, & 5K Health and Fitness Expo, scheduled for Friday, February 12, and Saturday, February 13, 2027, at the Palmer Events Center. The 70,000-square-foot Expo sold out in 2026 and is expected to reach full capacity again in 2027.
The Health and Fitness Expo is a premier opportunity for health, fitness, and wellness brands to connect with a broad and engaged audience. All race participants in the marathon, half marathon, and 5K are required to attend the Expo to pick up their race packets, ensuring high foot traffic and brand exposure. The 2026 Expo welcomed more than 80,000 attendees over two days, including 30,000+ registered participants. The event featured 72 exhibitors and saw an average attendee spend of $135.
The Austin Marathon is excited to announce exclusive perks for exhibitors to elevate your brand presence and engagement:
- Team Creation with unlimited $10 Off Code: Rally your crew to Run Austin® with a special race registration discount.
- Exhibitor Lounge: Take a break, recharge, and connect with fellow exhibitors at the expo.
- All-in-One Digital Exhibitor Portal: Your personal hub to prepare for race weekend success.
- Expo Plus Package (Add-on, $500 value – limited to 8):
- Recognition as a Featured Exhibitor on the official Austin Marathon Expo webpage
- Inclusion of a brand offer in one official pre-race Expo email to registered participants
- For 8×10 or 10×10 Booths: Receive a 50% OFF race registration code (up to $140 value)
- For 8 x 20 Booths or Larger: Receive a 100% OFF race registration code (up to $279 value)
These added benefits are designed to maximize visibility, encourage engagement, and streamline your Expo experience.
The Expo is free and open to the public, offering attendees access to the latest in fitness, wellness, nutrition, apparel, gear, and more. Brands interested in exhibiting are encouraged to register by December 1, 2026, to guarantee participation. Exhibitors are encouraged to register early before prices increase. Details and exhibitor registration are available here.
Exhibitor opportunities are also available at the 2027 Finish Line Festival on Sunday, February 14. This post-race celebration offers brands direct access to thousands of finishers, spectators, and supporters, creating an energetic environment for product engagement and brand promotion.
“Following a sold-out 2026 expo, we’re thrilled to open 2027 registration,” said Eleanor Stein, Sales and Partnerships Junior Manager. “This is a phenomenal opportunity for brands to activate, create meaningful experiential connections, and engage with over 80,000 passionate attendees to kick off an unforgettable race weekend.”
The Ascension Seton Austin Marathon, Half Marathon & 5K is the city’s signature running event. With a finish line at the Texas State Capitol, the race offers participants a uniquely Austin experience complete with live music, cheering spectators, and a vibrant post-race celebration. The Finish Line Festival includes a recovery zone, live entertainment, beer garden, photo ops, and additional brand activations. Race registration is open now at www.youraustinmarathon.com.
About the Ascension Seton Austin Marathon®: Since its inception in 1992, the Austin Marathon® has emerged as a world-class running event, attracting participants from all 50 states and over 50 countries. With a course that spans every quadrant of this dynamic city, offering a festive atmosphere with live music throughout, the marathon culminates in a vibrant finisher party. The event also serves as a powerful force for good, raising hundreds of thousands of dollars annually for various non-profit organizations. The Austin Marathon elevates Presidents Day weekend into a grand showcase of athleticism and community spirit, making it a bucket-list event for athletes, enthusiasts, and supporters from all over the world.
