Austin Marathon Announces Enhanced Exhibitor Opportunities for 2026 Health & Fitness Expo

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Offering new tools and packages for brands to engage with over 75,000 attendees

 

The 35th Anniversary Ascension Seton Austin Marathon, Half Marathon, & 5K announced elevated exhibitor opportunities and a streamlined experience for the 2026 Health and Fitness Expo presented by PNC Bank. Set to take place February 13-14, 2026, at the Palmer Events Center in Austin, Texas, the expo invites brands to connect with over 75,000 enthusiastic attendees. New AI tools, flexible pricing, and expanded perks aim to maximize exhibitor engagement and brand visibility.

The 2026 Health and Fitness Expo offers a prime platform for businesses to engage with a passionate, global audience eager for innovative products and services. Located in downtown Austin, the high-energy event provides a unique opportunity to immerse brands within the vibrant endurance community. The Expo will be held at the Palmer Events Center on Friday, February 13, 2026, from 11:00 AM to 7:00 PM, and Saturday, February 14, 2026, from 9:00 AM to 6:00 PM.

A new tiered pricing structure is being introduced for 2026, with booth prices increasing in three phases: Early (May 1–Aug 31, 2025), Regular (Sept 1–Nov 31, 2025), and Late (Dec 1, 2025–Feb 1, 2026). Exhibitors will benefit from a range of new perks, including an unlimited $10 off race registration code to invite their community to Run Austin®, a one-of-a-kind AI Exhibitor Portal for event weekend guidance, and an AI booth generator to visualize expo setups. Other benefits include options for professional booth photos, team opportunities to represent brands on course, an Exhibitor Lounge with snacks and refreshments, and a professional quality Expo Highlight Video. Additionally, an “Expo Plus Package” is available for purchase until December 31, 2025, valued at $500, which includes mention as a featured exhibitor on the official Austin Marathon Expo webpage, brand offer inclusion in an official pre-event Expo email, and a 50% off race registration code for any distance per 10×10 booth, limited to two. Interested brands can apply here. 

“The Health and Fitness Expo is the premier destination for brands to engage with the running community. In 2026, we’re amplifying that connection by introducing a suite of elevated opportunities. Our focus is on empowering exhibitors to showcase their brands in new, impactful ways and forge lasting relationships with our athletes.” – Eleanor Stein, Exhibitor Manager 

 

About the Ascension Seton Austin Marathon®: Since its inception in 1992, the Austin Marathon® has emerged as a world-class running event, attracting participants from all 50 states and over 50 countries. With a course that spans every quadrant of this dynamic city, offering a festive atmosphere with live music throughout, the marathon culminates in a vibrant finisher party. The event also serves as a powerful force for good, raising hundreds of thousands of dollars annually for various non-profit organizations. The Austin Marathon elevates Presidents Day weekend into a grand showcase of athleticism and community spirit, making it a bucket-list event for athletes, enthusiasts, and supporters from all over the world.

Fall Running in Austin: Best Local Routes & Scenic Runs

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As the Texas heat finally gives way to cooler breezes, fall is the perfect time to lace up your running shoes and explore Austin’s vibrant outdoor scene. Whether you’re a seasoned marathoner or just looking for a scenic jog, the city offers a variety of routes that showcase its natural beauty and energetic spirit. Here are some of the best local running routes and scenic runs to enjoy this fall in Austin.

1. Lady Bird Lake Hike-and-Bike TrailTwo people wearing helmets ride bicycles on a sunlit, tree-lined path with metal railings—a relaxed, summery scene reminiscent of the best running routes Austin has to offer, with lush green trees and another cyclist further down the trail. Austin Marathon Half Marathon & 5K

No list would be complete without the iconic Lady Bird Lake Trail. This 10-mile loop winds through the heart of downtown, offering stunning views of the city skyline, lush greenery, and tranquil waters. The trail is mostly flat and well-maintained, making it ideal for runners of all levels. Early mornings and evenings are especially magical as the sun rises or sets over the water.

 

 

 

A serene creek flows over rocks amid lush greenery at dusk, with glowing house lights dotting the distant hilltop—one of the best local routes for Fall running in Austin under a partly cloudy sky. Austin Marathon Half Marathon & 5K2. Barton Creek Greenbelt

For those craving a bit more adventure, the Barton Creek Greenbelt delivers. With over 12 miles of rugged trails, you’ll run through shaded forests, past limestone cliffs, and alongside the bubbling creek. The terrain varies from easy paths to challenging rocky sections, so it’s perfect for trail runners looking to mix things up.

 

 

 

A paved pathway with metal railings winds along a rocky cliffside, surrounded by dense green trees and foliage—one of Austin’s best local routes for scenic runs or fall running, where sunlight filters through the leaves in a peaceful, shaded scene. Austin Marathon Half Marathon & 5K3. Shoal Creek Trail

Shoal Creek Trail offers a peaceful escape just minutes from downtown. This 5-mile route follows the creek through parks and quiet neighborhoods, with plenty of shade from towering trees. It’s a great option for a relaxed run or a quick lunchtime jog.

 

 

 

A winding boardwalk extends over a river, surrounded by green trees, with a modern city skyline in the background under a partly cloudy sky at sunset—one of the most scenic runs Austin offers for local running routes. Austin Marathon Half Marathon & 5K4. The Boardwalk at Lady Bird Lake

If you want to experience Austin’s skyline from a new perspective, head to the Boardwalk. This section of the Lady Bird Lake Trail features over a mile of elevated boardwalk above the water, providing panoramic views and a unique running experience. It’s especially beautiful at sunrise or sunset.

 

 

 

View from a rocky hilltop overlooking a wide river lined with green trees and houses; the river curves through a residential area with cloudy skies above, making it one of the most scenic runs among local running routes in Austin. Austin Marathon Half Marathon & 5K5. Mount Bonnell

For a short but rewarding challenge, tackle the stairs at Mount Bonnell. After a quick climb, you’ll be treated to breathtaking views of Lake Austin and the surrounding hills. It’s a great spot for hill repeats or a post-run picnic.

Tips for Fall Running in Austin

  • Stay Hydrated: Even in fall, Austin can be warm. Bring water or plan your route near water fountains.
  • Watch for Cyclists: Many trails are shared with bikers, so stay alert and keep to the right.
  • Enjoy the Scenery: Take time to appreciate the changing leaves, wildflowers, and local wildlife.

Final Thoughts

Austin’s running community thrives in the fall, with cooler temperatures and plenty of races and group runs. Whether you’re chasing a new PR or just soaking in the scenery, these routes offer something for everyone. So grab your favorite running shoes, invite a friend, and discover why Austin is one of the best cities for runners this season!

Why Starting Early Matters: Building a Solid Base in Fall

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As the leaves begin to change and the air turns crisp, fall marks the perfect time for marathon runners to lay the groundwork for a successful race season. Whether you’re a seasoned marathoner or gearing up for your first 26.2 miles, starting your training early in the fall can make all the difference. Here’s why building a solid base now is essential for marathon success.

1. Establishing Consistency and Routine

Starting your marathon training in the fall allows you to develop a consistent routine. With cooler temperatures and fewer races on the calendar, it’s easier to focus on steady mileage and healthy habits. Consistency is key for building endurance and preventing injuries, both crucial for marathon runners.

2. Gradual Progression Reduces Injury Risk

Rushing into high mileage or intense workouts can lead to overuse injuries. By beginning your training early, you give your body time to adapt gradually. This slow progression strengthens muscles, tendons, and joints, reducing the risk of common running injuries like shin splints and stress fractures.

3. Building Aerobic Endurance

A solid base phase focuses on easy, aerobic running. This type of training improves your cardiovascular system, increases your body’s ability to use oxygen efficiently, and sets the stage for more intense workouts later. Fall is the ideal season to log those easy miles and build the aerobic engine every marathoner needs.

4. Mental Preparation and Motivation

Starting early gives you time to set realistic goals and track your progress. The sense of accomplishment from sticking to a plan boosts motivation and confidence. Plus, running through the scenic fall landscapes can make training more enjoyable and mentally refreshing.

5. Adapting to Seasonal Changes

Training in the fall helps your body adjust to cooler weather, which can be beneficial for race day if your marathon is in the spring or early summer. You’ll also avoid the pitfalls of starting too late, like trying to ramp up mileage during the busy holiday season or in harsh winter conditions.

 

Starting your marathon training early in the fall isn’t just about logging miles—it’s about building a strong foundation for success. By focusing on consistency, gradual progression, and mental preparation, you’ll set yourself up for a rewarding marathon experience. Lace up, hit the trails, and make this fall the season you build your best base yet!

Visualization Techniques: Preparing Your Mind for Race Day

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Are you looking for ways to boost your race day performance and calm those pre-race nerves? Visualization techniques, also known as mental imagery, are powerful tools that elite athletes use to enhance performance and reduce anxiety before a big event. Whether you’re a seasoned runner or gearing up for your first race, learning how to visualize success can make a significant difference.

What Is Visualization in Sports?A woman in a red tank top and black leggings is running on a paved road lined with green trees, preparing her mind for race day under the clear sky. Austin Marathon Half Marathon & 5K

Visualization is the practice of creating mental images of yourself performing at your best. By mentally rehearsing your race, you can train your brain and body to respond positively under pressure. This technique is widely used in sports psychology to help athletes prepare mentally for competition.

Benefits of Visualization for Race Day

  • Reduces Pre-Race Anxiety: Visualization helps calm nerves by making the race feel familiar, even before you step onto the course.
  • Boosts Confidence: Seeing yourself succeed in your mind’s eye builds self-belief and motivation.
  • Improves Focus: Mental imagery sharpens concentration, helping you stay present and block out distractions.
  • Enhances Performance: Athletes who use visualization often report better results, as their minds and bodies are primed for success.

How to Use Visualization Techniques Before Your RaceA woman in athletic wear sits cross-legged on a yoga mat in a sunlit room, meditating with her hands resting on her knees in a mudra gesture, preparing your mind with visualization techniques for race day. Austin Marathon Half Marathon & 5K

1. Find a Quiet Space

Sit or lie down in a comfortable, quiet place where you won’t be disturbed. Close your eyes and take a few deep breaths to relax.

2. Picture the Entire Race

Imagine every detail of race day—from waking up and putting on your gear to crossing the finish line. Visualize the sights, sounds, and even the smells of the event.

3. Focus on Positive Outcomes

See yourself running strong, maintaining good form, and overcoming challenges. Picture yourself handling unexpected situations with confidence and composure.

4. Engage All Your Senses

The more vivid your mental imagery, the more effective it will be. Feel the ground beneath your feet, hear the cheers of the crowd, and sense the rhythm of your breath.

5. Repeat Regularly

Practice visualization daily in the weeks leading up to your race. The more you rehearse, the more natural it will feel on race day.

Visualization Script for RunnersA runner joyfully crosses the finish line at the Austin Half Marathon on race day, his mental preparation and visualization techniques shining as colorful confetti falls around him. Austin Marathon Half Marathon & 5K

Here’s a simple script to guide your mental imagery:

“I see myself standing at the starting line, feeling calm and confident. The race begins, and I settle into my pace. I feel strong, focused, and in control. As I approach the finish line, I push through fatigue and finish with a smile, proud of my effort.”

Final Tips for Race Day Success

  • Combine visualization with other mental strategies like positive self-talk and goal setting.
  • Use visualization to rehearse overcoming obstacles, such as hills or fatigue.
  • Remember, mental preparation is just as important as physical training.

Conclusion

Visualization techniques are a proven way to prepare your mind for race day, enhance performance, and reduce anxiety. By incorporating mental imagery into your training routine, you’ll be ready to tackle any challenge and achieve your personal best.

Ready to try visualization for your next race? Start today and experience the difference on race day!