$4,000+ in prizes up for grabs September 8–15 as Austin kicks off training season for the 2027 Ascension Seton Austin Marathon and Spurs Austin International Half

 

RUN AUSTIN® Kickoff Week is bringing eight straight days of giveaways to the Austin running community from September 8–15, with more than $4,000 in prizes provided by partners and community brands of the Ascension Seton Austin Marathon and Spurs Austin International Half.

Each day of Kickoff Week will feature a new opportunity to win, giving runners even more reason to get involved as they begin training for the Spurs Austin International Half on January 17, 2027, and the Ascension Seton Austin Marathon, Half Marathon & 5K on February 14, 2027.

The daily giveaways are part of a full week celebrating Austin’s running community. Along with the prizes, runners can join over 60 free group runs hosted throughout Austin and take part in special community activations during the week.

“Our partners are a huge part of what makes RUN AUSTIN® Kickoff Week so much fun,” said Megan Frausto, Strategic Partnership Manager of the Austin Marathon. “These giveaways give us another way to celebrate the runners who make this community what it is. Every day brings something different, and we’re excited to give people even more reasons to get involved throughout the week.

The following is the 2026 Kickoff Week Giveaway Schedule:

Tuesday, Sep 8th 

• SPIbelt is kicking off the week by giving away 250 SPIbelts to runners.
• Crunch Fitness is giving away a 1 Year Peak Results all access membership valid at any Crunch gym in the nation ($600 Value)

Wednesday, Sep 9th

• Fleet Feet is giving away two pairs of running shoes valued at $150+ each.
• Choice Made Travel is giving one winner the chance to win their event entry back, along with a Choice Made Travel bag.

Thursday, Sep 10th

• PNC Bank is giving away two tickets to an upcoming ACL Live show, based on availability, plus two tickets to an ACL Live venue tour and an ACL Live T-shirt and hat combo.
• Fogo de Chão is giving away three $150 gift cards.

Friday, Sep 11th

• Ascension Seton is giving away two tickets to see Foster the People at Moody Amphitheater on October 16.
• Paramount Theatre is giving away two pairs of Paramount Theatre film passes.

Saturday, Sep 12th

• Meanwhile Brewing is giving away a YETI cooler filled with Meanwhile goodies, plus two $50 gift cards.
• The San Antonio Spurs are giving away five Spurs jerseys.
• LSKD is giving away one men’s running kit bundle and one women’s running kit bundle.

Sunday, Sep 13th  

• NEVERSECOND is giving away four Marathon Race Packs valued at $30+ each.
• GOOD GOOD is giving away three GOOD GOOD goodie packs valued at $100 each.

Monday, Sep 14th

• Burlebo is giving away two $250 gift cards.
• FinisherPix is giving away four FinisherPix photo packages.

Tuesday, Sep 15th

• Shokz is giving away eight pairs of headphones. 
• Alter Ego Running is giving away three $100 gift cards.

 

Throughout Kickoff Week, anyone can enter to win the RUN AUSTIN® Kickoff Week Grand Prize, with registered participants receiving an extra entry into the drawing.

The Grand Prize brings together some of the best offerings from RUN AUSTIN® partners, including a $250 Burlebo gift card, Shokz headphones, a NEVERSECOND Marathon Race Pack, SPIbelt, FinisherPix photo package, $150 Fogo de Chão gift card, custom RUN AUSTIN® Zilker Belt, RUN AUSTIN® YETI, San Antonio Spurs jersey, and Sandcastle Seasoning Last Mile. The winner will also receive entries to both the 2027 Spurs Austin International Half and 2027 Ascension Seton Austin Marathon.

RUN AUSTIN® Kickoff Week also features more than 60 free group runs across Austin and surrounding areas, giving runners of all experience levels an opportunity to find a new running group, meet training partners and start working toward their 2027 goals. On Saturday, September 12, runners can also stop by the Lady Bird Lake Trail for free snow cones as part of the week’s community celebrations.

The full RUN AUSTIN® Kickoff Week schedule, giveaway details, group runs and information on how to participate can be found at WeRunAustin.com.

 

About the Ascension Seton Austin Marathon®: Since its inception in 1992, the Austin Marathon® has emerged as a world-class running event, attracting participants from all 50 states and over 50 countries. With a course that spans every quadrant of this dynamic city, offering a festive atmosphere with live music throughout, the marathon culminates in a vibrant finisher party. The event also serves as a powerful force for good, raising hundreds of thousands of dollars annually 

for various non-profit organizations. The Austin Marathon elevates Presidents Day weekend into a grand showcase of athleticism and community spirit, making it a bucket-list event for athletes, enthusiasts, and supporters from all over the world.

 

About the Spurs Austin International Half: The Spurs Austin International Half, formerly the 3M Half Marathon, is one of Texas’ fastest and most exciting 13.1-mile events. Established in 1995, it features a net-downhill course that winds through Austin’s most iconic neighborhoods and finishes downtown. Runners enjoy a high-energy experience with live music, enthusiastic spectators, and top-tier course support. With PR potential, great swag, and an unbeatable Austin vibe, this event welcomes runners of all levels. Learn more at DownhillToDowntown.com.

 

About Run Austin® : Run Austin® is the official trademark uniting two of Austin’s premier running events: the Ascension Seton Austin Marathon and the Spurs Austin International Half. Created to celebrate the city’s vibrant running culture, Run Austin showcases the spirit, energy, and diversity of the Austin running community. With world-class event experiences, scenic courses, and strong community engagement, Run Austin represents the best of endurance sport in one of the nation’s most active cities. Learn more at AustinMarathon.com and AustinInternationalHalf.com

2027 marathon finishers will receive a premium BURLEBO hoodie as commemorative finisher apparel

The Ascension Seton Austin Marathon, Half Marathon, & 5K announced today a new partnership with Texas-based outdoor and lifestyle apparel brand BURLEBO, naming the company the Official Marathon Finisher Hoodie of the 2027 event.

As part of the partnership, every full marathon runner who crosses the finish line of the 2027 Ascension Seton Austin Marathon on February 14th will receive a premium BURLEBO performance hoodie as their official commemorative marathon finisher apparel.

The partnership brings together two brands with deep Texas roots and a shared appreciation for adventure, community, and taking on meaningful challenges. For marathon participants, the premium hoodie will provide a distinctive and functional keepsake recognizing the months of preparation and 26.2-mile journey through the streets of Austin.

“Crossing the Austin Marathon finish line is an accomplishment that deserves something special,” said Megan Frausto, Strategic Partnership Manager of the Austin Marathon. “We wanted to elevate the traditional marathon finisher shirt and give our athletes something they’ll want to wear long after they cross the finish line. BURLEBO is a Texas brand that embodies an active, adventurous lifestyle, making them a natural partner to help us celebrate our marathon finishers.”

Founded in Texas, BURLEBO has built a loyal following through versatile apparel designed for people who embrace the outdoors, adventure, and an active lifestyle. The collaboration with the Ascension Seton Austin Marathon extends that philosophy to the running community and one of Texas’ premier endurance events.

“Austin is home for BURLEBO, so being part of the Austin Marathon feels like a true home-team moment for us. This city has played such a meaningful role in shaping who we are, both as a brand and as a company, and we’re proud to show up for the community that has supported us along the way. The energy, grit, and sense of community that make race weekend so special are a reflection of what we love about Austin and what BURLEBO stands for. We’re excited to cheer on our city and be part of a weekend that celebrates everything Austin stands for.” — Trey Wier, Founder & CEO, BURLEBO

The BURLEBO finisher hoodie will be reserved for registered athletes who complete the full 26.2-mile marathon, creating an exclusive piece of apparel that represents membership in the 2027 Austin Marathon finisher community.

The Ascension Seton Austin Marathon, Half Marathon, & 5K will take place Sunday, February 14, 2027, bringing thousands of runners to the streets of Austin for a weekend that showcases the city’s energy, neighborhoods, and running community. Registration and additional event information can be found here.

About the Ascension Seton Austin Marathon®: Since its inception in 1992, the Austin Marathon® has emerged as a world-class running event, attracting participants from all 50 states and over 50 countries. With a course that spans every quadrant of this dynamic city, offering a festive atmosphere with live music throughout, the marathon culminates in a vibrant finisher party. The event also serves as a powerful force for good, raising hundreds of thousands of dollars annually for various non-profit organizations. The Austin Marathon elevates Presidents Day weekend into a grand showcase of athleticism and community spirit, making it a bucket-list event for athletes, enthusiasts, and supporters from all over the world.

About BURLEBO: BURLEBO is an Austin-based lifestyle brand built for the athlete, for the outdoors and for the family. What began as a small family business has grown into a fully developed lifestyle brand, designing and manufacturing apparel and accessories ranging from performance wear to everyday essentials. Built on values of quality, authenticity and a commitment to its customers, BURLEBO creates products designed to bring the spirit of the outdoors into everyday life.