Austin Marathon and SPIbelt Continue 13-Year Partnership

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SPIbelt first launched at the 2007 Austin Marathon

Runner crosses 2019 Austin Half Marathon finish line wearing an American flag SPIbelt. SPIbelt returns as the Official Race Belt of the 2020 Ascension Seton Austin Marathon.The Ascension Seton Austin Marathon welcomes the return of SPIbelt as the Official Race Belt. They will partner with Austin Marathon for community activations, product giveaways, and race-week engagement. SPIbelt first launched their small personal item belt at the 2007 Austin Marathon. The 29th annual Austin Marathon, owned and produced by High Five Events, will take place on February 16, 2020.

“Austin Marathon weekend is a time when runners from all over the world travel to Austin to celebrate running,” said Kim Overton, SPIbelt founder and owner. “We love partnering with the Ascension Seton Austin Marathon and are proud of every runner who will toe the start line on February 16th.”

First launched at the 2007 Austin Marathon

SPIbelt, the leader in fitness accessories and creator of the original small personal item belt, was founded in 2006 by Austinite Kim Overton. Its bounce-free products are well-known within the endurance sports industry. They conveniently carry keys, bottles, gels, and your phone while on the go. SPIbelt and Austin Marathon will team up at community events to support the running community. Visit the SPIbelt booth at the Austin Marathon expo to see their entire range of accessories. They’ll also have the new 2020 color palette and the all-new Dual Pocket PRO. The Dual Pocket PRO is equipped with two larger pocket sizes for even more storage.

“We’re excited to continue our partnership with SPIbelt and to see the growth of their company since their launch at the 2007 Austin Marathon,” said Jack Murray, co-owner of High Five Events. “Their team brings extra energy to Austin Marathon weekend. It’s cool to see all the different SPIbelts cross the finish line.”

The Austin Marathon will celebrate its 29th year running in the capital of Texas in 2020. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. Having start and finish locations just a few blocks apart, being within walking distance of many downtown hotels and restaurants, and finishing in front of the picturesque Texas State Capitol makes the Austin Marathon the perfect running weekend destination. Registration is currently open.

Run Austin Before Race Day with the RunBetter App

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Participants can run Austin before race day on any treadmill

Image of the RunBetter app showing the Austin Half Marathon course. Participants can run Austin before race day with the RunBetter app.The Ascension Seton Austin Marathon’s partnership with the RunBetter app will allow every participant to run the courses virtually from anywhere in the world. Anyone with the app can run Austin before race day on any treadmill. Participants can run the entire course or specific segments. Courses include the Austin Marathon, Austin Half Marathon, or KXAN Simple Health 5K. The KXAN Simple Health 5K will be the first 5K featured on the training app. The 29th annual Austin Marathon, owned and produced by High Five Events, will take place on February 16, 2020.

“RunBetter is excited to introduce all three courses to our treadmill training app, especially the KXAN Simple Health 5K, the first 5K to be featured on our app,” said Curt Mann, co-founder of RunBetter. “We love all things Austin Marathon and want every participant to prepare for their distance with our training app.”

Participants will have free access for one week to the courses they’ll complete on February 16th when they download the app. RunBetter enhances your training by providing access to top courses around the world with any treadmill. Next, they choose the course segment they’d like to run and their speed. They set their phone on the treadmill and start running. The RunBetter app will guide them through their specific course. It will alert them to adjust the incline on the treadmill to mimic the course elevation changes along the way.

Prepare for Feb. 16th with the RunBetter app

“Endurance athletes prepare for every detail possible leading up to Austin Marathon weekend: distance, hydration, nutrition, travel arrangements, post-race celebration, etc.,” said Jack Murray, co-owner of High Five Events. “Our partnership with RunBetter allows any participant to take that a step further and train for the course they’ll complete on February 16th.”

The Austin Marathon will celebrate its 29th year running in the capital of Texas in 2020. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. Having start and finish locations just a few blocks apart, being within walking distance of many downtown hotels and restaurants, and finishing in front of the picturesque Texas State Capitol makes the Austin Marathon the perfect running weekend destination. Registration is currently open.

Austin Marathon Brews Another Partnership with Oskar Blues Brewery

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Oskar Blues Brewery Austin will be Official Beer sponsor for fourth year in a row

The Ascension Seton Austin Marathon welcomes back Oskar Blues Brewery Austin as the Official Beer sponsor. This partnership is entering its fourth year in a row. The Austin Marathon will feature Oskar Blues signature Austin-brewed beers at the beer garden. Located at the 3-block-long finish line festival, the beer garden is for finishers aged 21 and over. The 29th annual Austin Marathon, owned and produced by High Five Events, will take place on February 16, 2020.

“We don’t have to be part of every occasion but the moments of celebration and accomplishment, like at the Austin Marathon, are definitely the ones we want to remember and be part of with the ones we love,” said Leilani Howard, Marketing Manager Oskar Blues Brewery Austin.

Austin beer garden with Austin-brewed beers

Oskar Blues Brewery Austin, the original craft beer in a can, will offer participants and spectators 21 and older their award-winning, Austin-brewed beers on race day. The Austin Marathon’s beer garden will provide runners and their friends and family a place to gather. They can also listen to live music, relax, and celebrate their accomplishments. They’ll enjoy any one of Oskar Blues’ signature craft brews post-race. Available beers include Austin’s own Dale’s Pale Ale, Mama’s Little Yella Pils, and a few other locally-brewed Oskar Blues beers. If runners visit the brewery after race day, the first beer is on the house when runners show their bib.

“Our partnership continues to grow just like the popularity of the Oskar Blues Brewery beer garden on race day,” said Jack Murray, co-owner of High Five Events. “The post-race celebration lasts for hours as friends and family celebrate their Austin Marathon accomplishments on historic Congress Avenue.”

The Austin Marathon will celebrate its 29th year running in the capital of Texas in 2020. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. Having start and finish locations just a few blocks apart, being within walking distance of many downtown hotels and restaurants, and finishing in front of the picturesque Texas State Capitol makes the Austin Marathon the perfect running weekend destination. Registration is currently open.

2020 Austin Marathon Seeks Official Sponsorship Opportunities

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Secure your official sponsorships with a world-class event 

Birds eye view of the 2019 Austin Marathon start line from a drone. Brands can partner with this world-class event with their official sponsorship.

2019 Austin Marathon group photo. Credit – Pat Wong.

The Ascension Seton Austin Marathon is seeking official sponsorships with companies wanting to associate themselves with one of the sports’ top events in the #1 city in America. The 2019 Austin Marathon had an estimated combined total of 125,000 participants, volunteers, and race-day spectators, an economic impact of $48.5 million for the City of Austin, and online impressions that soared into the millions. Official sponsorships with the Austin Marathon are ideal for companies looking to increase their brand recognition and strengthen their brand loyalty within the local and global health and fitness community. High Five Events owns and produce the Austin Marathon.

“The Austin Marathon has become one of Austin’s premier events due to their economic impact, global footprint, and ability to showcase Austin as the amazing city that it is,” said Austin Sports Commission’s Drew Hays. “Their continued growth in 2019 and trajectory for 2020 showcases the opportunity businesses have to increase their brand recognition in Austin and within the global endurance community.”

Official sponsors can utilize corporate social responsibility benefits like large-scale volunteer opportunities. This includes increased employee health and wellness through event participation and enhanced community engagement both pre-race and race weekend.

Sponsor perks

Runners show off their Austin Marathon finisher medals at the Oskar Blues Austin beer garden in the Austin Marathon's 3-block-long finish line festival.

Runners show off their Austin Marathon finisher medals at the Oskar Blues Austin beer garden. Credit – Ed Sparks.

Official sponsors of the Austin Marathon can benefit from being associated with – 

  • FloTrack’s world-class live broadcast of the Austin Marathon 
  • Olympic silver medalist Leo Manzano, Official Race Ambassador
  • Raising more than $1 million for nonprofits in 2019
  • An exciting Elite Athlete Program focused on showcasing the sport’s top athletes
  • The support of Mayor Steve Adler and the Austin Sports Commission
  • Austin, Texas – The Live Music Capital of the World
  • Participants from all 50 states and 38 countries
  • A 3-block-long finish line festival complete with beer garden, recovery tent, live music, and more

“The Austin Marathon’s growth and community support have increased along with the uptick in sponsorship involvement,” said Jack Murray, co-owner of High Five Events. “Brands utilize this opportunity to engage with their audience and align with a world-class event whose reach expands beyond race day.”

The 29th annual Austin Marathon will take place on Sunday, February 16, 2020, in Austin, Texas. Earlier this year, Austin’s premier running event featured more than 16,000 participants from all 50 states and 38 countries. Sponsorship and partnership inquiries can be sent directly to Jack Murray at sponsorship@highfiveevents.com.