Ascension Seton Austin Marathon Offers Official Sponsorship Opportunities

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Elevate your brand with alignment to the running social event of the year

The Ascension Seton Austin Marathon, Half Marathon, and 5k is actively pursuing official sponsorships from companies interested in aligning their brand with the sport’s running social event of the year. The 2023 Austin Marathon boasted an impressive collective of 80,000 individuals, including participants, volunteers, and race-day spectators. It generated an economic impact of over $60 million for the vibrant City of Austin and garnered online impressions that reached into the millions. Official sponsorships with the Austin Marathon offer companies a unique opportunity to boost brand recognition and strengthen their position in the local and global health and fitness community. The Austin Marathon is owned and produced by High Five Events.

Drew Hays of the Austin Sports Commission stated that, “The Austin Marathon has solidified its status as a key event in Austin by making a significant economic contribution, leaving a global imprint, and effectively highlighting the city’s remarkable character.” He further emphasized that, “the continued expansion in 2023 and the projected growth in 2024 opens up new avenues for businesses to enhance their brand visibility not only in Austin but also within the global endurance community.”

Official sponsors can utilize corporate social responsibility benefits like large-scale volunteer opportunities, increased employee health and wellness through event participation, and enhanced community engagement both pre-race and race weekend.

Official sponsors of the Austin Marathon can benefit from being associated with

  • A world-class sporting event
  • Thousands of runners, spectators and volunteers from all 50 states and 38 countries
  • FloTrack’s world-class live broadcast of the Austin Marathon with millions of views
  • Raising almost $650k for nonprofits in 2023
  • An exciting Elite Athlete Program focused on showcasing the sport’s top athletes
  • The support of the Austin Sports Commission
  • Austin, Texas – The Live Music Capital of the World
  • A 4-block-long finish line festival complete with beer garden, recovery tent, live music, and more

“The Austin Marathon’s remarkable growth and community support have been paralleled with heightened sponsorship engagement,” said Jack Murray, co-owner of High Five Events. “Brands are seizing this opportunity to engage with their target audience and associate with an event of global stature that extends its impact far beyond the confines of race day.”

The 33rd annual Austin Marathon will take place on Sunday, February 18, 2024, in Austin, Texas. Earlier this year, Austin’s premier running event featured more than 18,000 participants from all 50 states and 38 countries. Sponsorship and partnership inquiries can be sent directly to Megan Frausto at sponsorship@highfiveevents.com.

About the Ascension Seton Austin Marathon®: The Austin Marathon, Half Marathon and 5k will celebrate its 33rd year running in Austin, Texas on Feb. 18, 2024. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. With start and finish locations just a few blocks apart, and within walking distance of many downtown hotels and restaurants, the Austin Marathon is the perfect running weekend destination. The event is owned and produced by High Five Events, one of the largest privately owned event production companies in the United States.

2024 Ascension Seton Austin Marathon Opens Elite Athlete Program

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$20,000 prize purse for Austin Marathon Winners

High Five Events, one of the largest privately owned event production companies in the United States, is accepting applications from elite runners for the 2024 Ascension Seton Austin Marathon. Returning for its seventh year, the Elite Athlete Program creates a competitive field of elite male and female runners while discovering emerging talent, pushing the entire talent pool to reach Olympic standards. 

Runners accepted to the 2024 Austin Marathon  Elite Athlete Field will compete for a $20,000 prize purse that will be divided amongst the top five male and female finishers. 

“We had a distinct vision for the Elite Athlete Program during its relaunch four years ago,” remarked Jack Murray, co-owner of High Five Events. “Since then, we’ve witnessed the competition intensify, impressive advancements in overall times, the emergence of Olympic Marathon Trials qualifiers, and the spotlight truly illuminating talent as they seize the opportunity to showcase their skills on the vibrant streets of Austin.”

George Onyancha (02:16:32) won the 2023 Austin Marathon and hit the 2024 Olympic Marathon Trials Standard. Brendan Gregg (01:04:45) and Allie Kieffer (01:16:49.0) took first in the Austin Half Marathon. Damaris Areba, Austin Marathon female champ, ran a 2024 Olympic Marathon Trials Standard qualifying time of 02:36:48.

Athletes accepted into the Elite Athlete Field must meet the program’s standards. Those that meet standards will receive a comped entry to the Austin Marathon or Half Marathon and to the 3M Half Marathon. Marathon elites are also eligible for standards bonuses. The deadline to apply for the Elite Athlete Program will be on December 31, 2023. 

To be eligible for prize money, athletes must be accepted into the Elite Full Marathon Athlete Program. All athletes are subject to random drug testing pre and post-race. Read more about program details, including eligibility standards, here. Interested athletes and coaches with questions can contact elites@youraustinmarathon.com.

In 2024, the Austin Marathon will proudly celebrate its 33rd year in the capital of Texas. This premier running event draws participants from every U.S. state and over 30 countries worldwide. The convenience of start and finish locations with the proximity to downtown hotels and dining, creates an ideal running weekend. The captivating finish line against the backdrop of the iconic Texas State Capitol truly makes the Austin Marathon special. 

About the Ascension Seton Austin Marathon®: The Austin Marathon® will celebrate its 33rd year running in Austin on Feb. 18, 2024. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. With start and finish locations just a few blocks apart, and within walking distance of many downtown hotels and restaurants, the Austin Marathon is the perfect running weekend destination. Participants can register on the website.

Run Austin® Kickoff Week Celebrates the Spirit of Running in the State Capital

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Austin Marathon® and 3M Half Marathon bring together runners for training, fun & prizes

Austin, TX – September 1, 2023 – The countdown to the highly anticipated Ascension Seton Austin Marathon® and 3M Half Marathon has officially begun with the announcement of Run Austin® Kickoff Week. Set to take place from September 5th to September 12th, 2023, this week-long event promises a dynamic fusion of fitness, camaraderie, and prizes that will ignite the spirit of running within the Austin community.

Run Austin Kickoff Week is an annual tradition that brings together seasoned runners, aspiring athletes, and running enthusiasts to celebrate the upcoming Austin Marathon (February 18, 2024) and 3M Half Marathon (January 21, 2024). With a focus on promoting health, wellness, and an active lifestyle, this week-long series of events is the perfect platform for participants to gear up for the main races.

Throughout the week, runners of all levels are invited to partake in various run groups that embody the essence of the Austin running scene. Over 23 group runs are scheduled to take place during the week with groups spread throughout the city and surrounding areas. The week-long running festivities come to a close with a group run followed by a post-run happy hour.

In addition to group runs, one of the highlights of the week is the chance to win exciting prizes. Every day during Run Austin Kickoff Week, participants will have the opportunity to enter their name for a range of running-related prizes from sponsors, including top-tier running gear, nutrition, and a grand prize valued at over $2,000. This element of anticipation and reward adds an extra layer of excitement to the already thrilling lineup of events.

“We’re excited to launch Run Austin Kickoff Week, a celebration that embodies the very essence of the Austin Marathon and 3M Half Marathon,” said Stacy Keese, co-owner of High Five Events, the producers of both running events. “This week is about more than just training and preparation; it’s a chance for runners to come together, support one another, and share their passion for the sport. We can’t wait to see the energy and camaraderie that will unfold during this exciting week.”

“We’re thrilled to support Run Austin Kickoff Week, as the Austin running community begins to build mileage in the hope of crushing their 2024 race goals. As The Official Running Store of High Five Events, Fleet Feet Austin is honored to once again partner with the 3M Half Marathon and Austin Marathon to curate memorable experiences for participants. We hope Austin is ready for another inspiring race (and successful) race season, and we look forward to hosting the community at large,” stated Ari Perez, Operating partner Fleet Feet Austin.

For a detailed schedule of events and more information about Run Austin Kickoff Week, please visit the official event website at http://werunaustin.com/.

About Run Austin® Kickoff Week:  Run Austin Kickoff Week is a week-long series of events dedicated to celebrating the upcoming Austin Marathon and 3M Half Marathon. Focused on promoting a healthy lifestyle, camaraderie, and skill-building, the event offers a range of activities, run groups, and prize opportunities for runners of all levels. Participants can engage with the Austin running community, enhance their training, and prepare for the main races in the months ahead.

About the Austin Marathon® and 3M Half Marathon:  The Austin Marathon and 3M Half Marathon are annual running events held in Austin, Texas, attracting participants from around the world. Known for their scenic routes, enthusiastic crowd support, and commitment to promoting a healthy lifestyle, these races are a staple in the Austin community’s calendar. The events provide runners with a unique opportunity to challenge themselves, achieve personal milestones, and experience the vibrant spirit of Austin. Both events are owned and operated by Austin based High Five Events.

Austin Marathon Donates over $600,000 to Charity

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Thrilling news! Ascension Seton Austin Marathon reveals the impressive sum raised for 2023’s selected charities through Austin Marathon Gives, presented by the Moody Foundation. Learn more about this impactful initiative.

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