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Ascension Seton Austin Marathon Continues Expansion Beyond Race Day

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Growth continues beyond race day for Austin Marathon

High Five Events continues to grow the footprint of the Ascension Seton Austin Marathon presented by Under Armour® beyond race day. The Ascension Seton Austin Marathon presented several screenings of an award-winning documentary, is involved with several Under Armour runs and demos with the community, and added numerous new partnerships, activations, and race-weekend events. Nearly 16,000 runners from all 50 states and 35 countries will run the 28th annual Austin Marathon on Sunday, Feb. 17th.

“Our associates have been energized by this partnership. We have more than 350 Ascension Seton associates running in the various races and 80 medical team members supporting this weekend,” said Adam Bauman, vice president of business development at Ascension Seton. “I am excited how this partnership has woven Ascension Seton into the fabric of the Austin running community.”

Austin Marathon race week actually began on Friday, Feb. 8th, when the Austin Marathon presented several screenings of Skid Row Marathon, an award-winning documentary. There were two Q&As with the producers, Gabi and Mark Hayes, and one of the inspirations of the film, Judge Craig Mitchell. Under Armour will keep the party going during race week, demoing their HOVR shoe line at group runs hosted by various Austin running clubs. Their activations will culminate in the UA HOVR Shakeout Run on Friday, Feb. 15th. There are several official post-race parties where runners can keep the good times rolling after the finish line festival.

The two-day Austin Marathon Health & Fitness Expo (Feb. 15th – 16th) will feature more than 100 vendors, Official Austin Marathon Under Armour gear, and interactive activations. Some of these include: the Austin Marathon’s 1972 Winnebago, Ascension Seton’s sport medicine van, Carvana’s DeLorean, several photo booths, Mr. Peanut and the Planter’s NUTmobile, and various food samplings. Participants can get stretched, a quick massage, or taped for race day at several locations. They can also meet the Austin Marathon pace team and watch the course preview on the Jumbotron.

“The collective buzz during Austin Marathon race week has us excited to support numerous community engagements alongside some of the most influential groups in town,” said Ari Perez, Fleet Feet Austin’s Operating Partner. “The Eastside Beer Runners, RAW Running, and the UA HOVR Shakeout Run will offer runners opportunities to further connect with the community, all culminating in the weekend’s expo, races, and post-race fun.”

Saturday, Feb. 16th, is once again highlighted by the Manzano Mile presented by Dole, named for Leo Manzano, Austin Marathon Ambassador and Olympic silver medalist. Elites will race for a $6,000 prize purse, children will run in the Future Milers of America heat, and families will complete the untimed mile together. Also on Saturday is the newly added Raise Riders Family Bicycle Weekend. The inaugural event is presented by woom bikes USA and Buddy Pegs Media. There are two free children’s bike rides during the Manzano Mile. Families will enjoy family-friendly group rides, woom bike demos, Buddy Pegs Bicycle Playdates (for children 6 and under), author readings, raffles, bicycle scavenger hunts, and more.

The Austin Marathon will celebrate its 28th year running in the capital of Texas in 2019. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. Having start and finish locations in the heart of downtown Austin puts participants and spectators near all the action and within walking distance of restaurants, hotels, and shops. Finishing with the picturesque Texas State Capitol as your backdrop is icing on the cake for the perfect running weekend destination. Registration is open for all distances.

High Five Events, Fleet Feet Austin Join Forces

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Fleet Feet Austin will sell Official Austin Marathon Under Armour gear at the expo

High Five Events announces Fleet Feet Austin as their Official Running Store and Merchandise Partner. The partnership will focus on management of all event-related Under Armour gear and expanding community engagement opportunities.

“We’re excited for the opportunity to support and grow Austin’s active community alongside High Five Events,” said Ari Perez, Fleet Feet Austin’s Operating Partner. “Their lineup of premier events, level of community involvement, and record of philanthropy fall in congruence with Fleet Feet’s ongoing efforts in Austin and beyond.”

Fleet Feet Austin will have an increased expo presence at the Ascension Seton Austin Marathon presented by Under Armour and 3M Half Marathon presented by Under Armour. Additionally, they’ll manage the expanded Merchandise Zones that will sell official Under Armour gear. Fleet Feet Austin opened in July of 2018 and made themselves well-known through their positive impact on Austin’s running and fitness community. This partnership includes other events in High Five Events’ portfolio: Manzano Mile presented by Dole, Rookie Triathlon, Jack’s Generic Triathlon, and Kerrville Triathlon Festival.

“The support Fleet Feet Austin has shown Austin’s endurance community directly aligns with High Five Events’ goals and mission,” Jack Murray, co-owner of High Five Events. “By working together we will continue to better the community that we’re a part of and that we serve.”

The Austin Marathon will celebrate its 28th year running in the capital of Texas on February 17th. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. Having start and finish locations in the heart of downtown Austin puts participants and spectators near all the action and within walking distance of restaurants, hotels, and shops. Registration is open for all distances.

The 3M Half Marathon boasts one of the fastest 13.1-mile courses in the country. It will celebrate its 25th year running on January 20th. Runners will enjoy a point-to-point course with mostly downhill running that showcases some of Austin’s finest locations. Starting in north Austin and finishing near the Texas State Capitol, runners will appreciate a 300+’ net elevation drop. Registration is currently open.