Tag Archive for: Ascension Seton Austin Marathon

Austin Marathon Accepts First Round of Elite Runners

First round of elite runners competing for $26,000 prize purse

The Ascension Seton Austin Marathon presented by Under Armour introduces the first round of elite runners for 2020. This program, in its fourth year, creates a competitive field of elite male and female runners while discovering emerging talent, pushing the entire talent pool to reach Olympic standards. FloTrack’s live coverage highlights the competition amongst the elites, following male and female marathoners and half marathoners. The 29th annual Austin Marathon, owned and produced by High Five Events, will take place on February 16, 2020.

“I’m thrilled to join the Elite Athlete Program at the Austin Marathon,” said Keri McEntee, who ran an Olympic Trials qualifying 2:41:19 at 2019 Grandma’s Marathon. “I’m excited to compete against other elite runners, see the city, and enjoy some warmer weather!”

The first round of 2020 Austin Marathoners include: 

  • Keri McEntee – female Elite Athlete Program (2020 Olympic Marathon Trials Qualifier – 2:41:19)
  • Daniel Bishop – male Elite Athlete Program (2018 St. George Marathon – 2:23:37)
  • Sarah Jackson – female Elite Field (2018 Austin Marathon – 2:58:41)
  • Adam Lazrus – male Elite Field (2018 Tunnel Lite Marathon – 2:37:31)
  • Valentyna Poltavska – female Elite Field (2019 Houston Marathon – 2:52:49)
  • Matt McCurdy – male Elite Field (2019 3M Half Marathon – 1:11:55)

The first round of 2020 Austin Half Marathoners include: 

  • Heidi Bock – female Elite Field (2019 Woodlands Half Marathon – 1:23:36)
  • Todd Mickey – male Elite Field (2019 Austin Half Marathon – 1:16:33)
  • Maura Tyrrell – female Elite Field (2nd place female, 2019 Myrtle Beach Half Marathon – 1:22:47)
  • Steve Purugganan – male Elite Field (2018 San Jose Half Marathon – 1:15:52)
  • Adam Moore – male Elite Field (2019 Ohio Cap City Half Marathon – 1:15:23)
  • Carolyn Menard – female Elite Field (2019 Urban Cow Half Marathon – 1:26:13)
  • Rebecca Marrou – female Elite Field (2018 Run the Alamo Half Marathon female champion – 1:24:18)
  • Julia Vegas – female Elite Field (2019 Austin Half Marathon – 1:26:28)

“The investments we’ve made into the Elite Athlete Program are beginning to bear fruit with the overall growth and several elites qualifying for the Olympic Marathon Trials,” said Jack Murray, co-owner of High Five Events. “The competition adds another layer of excitement to an already energetic Austin Marathon weekend.”

The prize purse breakdown follows: $15,000 for the marathon, $5,000 for the half marathon, and $6,000 for the Manzano Mile presented by Dole. Runners not accepted into the Elite Athlete Program are still invited to run in the Elite Field. Runners that are not accepted to the Elite Athlete Program or the Elite Field are not eligible for prize money.

The Austin Marathon will celebrate its 29th year running in the capital of Texas in 2020. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. Having start and finish locations just a few blocks apart, being within walking distance of many downtown hotels and restaurants, and finishing in front of the picturesque Texas State Capitol makes the Austin Marathon the perfect running weekend destination. Registration is currently open.

Austin Marathon Brews Another Partnership with Oskar Blues Brewery

Oskar Blues Brewery Austin will be Official Beer sponsor for fourth year in a row

The Ascension Seton Austin Marathon welcomes back Oskar Blues Brewery Austin as the Official Beer sponsor. This partnership is entering its fourth year in a row. The Austin Marathon will feature Oskar Blues signature Austin-brewed beers at the beer garden. Located at the 3-block-long finish line festival, the beer garden is for finishers aged 21 and over. The 29th annual Austin Marathon, owned and produced by High Five Events, will take place on February 16, 2020.

We don’t have to be part of every occasion but the moments of celebration and accomplishment, like at the Austin Marathon, are definitely the ones we want to remember and be part of with the ones we love,” said Leilani Howard, Marketing Manager Oskar Blues Brewery Austin.

Austin beer garden with Austin-brewed beers

Oskar Blues Brewery Austin, the original craft beer in a can, will offer participants and spectators 21 and older their award-winning, Austin-brewed beers on race day. The Austin Marathon’s beer garden will provide runners and their friends and family a place to gather. They can also listen to live music, relax, and celebrate their accomplishments. They’ll enjoy any one of Oskar Blues’ signature craft brews post-race. Available beers include Austin’s own Dale’s Pale Ale, Mama’s Little Yella Pils, and a few other locally-brewed Oskar Blues beers. If runners visit the brewery after race day, the first beer is on the house when runners show their bib.

“Our partnership continues to grow just like the popularity of the Oskar Blues Brewery beer garden on race day,” said Jack Murray, co-owner of High Five Events. “The post-race celebration lasts for hours as friends and family celebrate their Austin Marathon accomplishments on historic Congress Avenue.”

The Austin Marathon will celebrate its 29th year running in the capital of Texas in 2020. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. Having start and finish locations just a few blocks apart, being within walking distance of many downtown hotels and restaurants, and finishing in front of the picturesque Texas State Capitol makes the Austin Marathon the perfect running weekend destination. Registration is currently open.

Hydration: 5 Things You Should Know and How They’ll Help

You know about hydration, now learn about how it helps your body

Nuun is the Official Hydration partner of the Ascension Seton Austin Marathon. They know a thing or two about hydrating athletes. The experts at Nuun are constantly gathering information about how athletes can better fuel their bodies. This blog post was written by the Nuun experts to educate athletes and provide them with the information needed to be successful during training and racing.

Hydration is energy (for your muscles)

Most people think that the purpose of hydration is to prevent dehydration and replenish electrolyte stores that may be lost via sweat. Although both of those are true (recent studies have shown that electrolytes may play greater roles in fluids absorption than sweat replenishment), the fundamental goal of hydration is to deliver oxygen to working muscles. Try to think about hydration or the fluid you are consuming as a way of helping your muscles breathe, which in turn gives them the energy they need to perform.

Editor’s note: proper hydration, along with these 6 tips from this Austin Marathon blog will help you run your best!

Water does not hydrate you

Yes, you read that correctly! While water does fundamentally provide your body with fluid, it does not truly hydrate you. Water needs to be in a specific concentration (composing of carbohydrates and electrolytes) to exit the stomach and move into circulation where it can be used by the body. Our water needs to contain sodium to ensure proper fluid absorption. To make matters even more complicated, your “water” should contain different amounts of carbohydrates and electrolytes before/during/after your workout.

Mitigate gastric distress during exercise

To put it simply, when you are exercising, your body (stomach) is under stress. There are ways you can eat and drink to mitigate that stress or encourage it. When it comes to hydration, if the ratio of carbohydrates to fluid is too high or the electrolyte profile is too low, the delivery of fluid slows down. It sits in the stomach. That’s what causes sloshing and GI issues during racing. 

Help you fuel better

This builds on the previous point. With proper hydration, you can help eliminate the GI issues that can come with it. This allows for faster and more efficient fueling. This is achieved by not overloading your system and using multiple pathways to absorb fluids and carbohydrates.

Aids in recovery

One area that is critical to the recovery process is rehydrating. Rehydrating not only replenishes fluids lost during exercise, but it also aids in replenishing the electrolytes that were also lost. Keep in mind: drinking too much too fast can degrade the potential gains of the workout. Here’s why: over time your body has developed a strong immune system that helps repair itself when it is under the stresses of exercise. Therefore, naturally, your body begins repairing itself, slowly rehydrating, and continuing to hydrate throughout the day.

Editor’s note: recover faster when you follow this long training run recovery timeline from the Austin Marathon!

Nuun Hydration is our Official Hydration partner. Head over to www.nuunlife.com to stock up on your hydration supply and train with what will be on course. Save 25% with the code below!

2020 Austin Marathon Seeks Official Sponsorship Opportunities

Secure your official sponsorships with a world-class event 

Birds eye view of the 2019 Austin Marathon start line from a drone. Brands can partner with this world-class event with their official sponsorship.

2019 Austin Marathon group photo. Credit – Pat Wong.

The Ascension Seton Austin Marathon is seeking official sponsorships with companies wanting to associate themselves with one of the sports’ top events in the #1 city in America. The 2019 Austin Marathon had an estimated combined total of 125,000 participants, volunteers, and race-day spectators, an economic impact of $48.5 million for the City of Austin, and online impressions that soared into the millions. Official sponsorships with the Austin Marathon are ideal for companies looking to increase their brand recognition and strengthen their brand loyalty within the local and global health and fitness community. High Five Events owns and produce the Austin Marathon.

“The Austin Marathon has become one of Austin’s premier events due to their economic impact, global footprint, and ability to showcase Austin as the amazing city that it is,” said Austin Sports Commission’s Drew Hays. “Their continued growth in 2019 and trajectory for 2020 showcases the opportunity businesses have to increase their brand recognition in Austin and within the global endurance community.”

Official sponsors can utilize corporate social responsibility benefits like large-scale volunteer opportunities. This includes increased employee health and wellness through event participation and enhanced community engagement both pre-race and race weekend.

Sponsor perks

Runners show off their Austin Marathon finisher medals at the Oskar Blues Austin beer garden in the Austin Marathon's 3-block-long finish line festival.

Runners show off their Austin Marathon finisher medals at the Oskar Blues Austin beer garden. Credit – Ed Sparks.

Official sponsors of the Austin Marathon can benefit from being associated with – 

  • FloTrack’s world-class live broadcast of the Austin Marathon 
  • Olympic silver medalist Leo Manzano, Official Race Ambassador
  • Raising more than $1 million for nonprofits in 2019
  • An exciting Elite Athlete Program focused on showcasing the sport’s top athletes
  • The support of Mayor Steve Adler and the Austin Sports Commission
  • Austin, Texas – The Live Music Capital of the World
  • Participants from all 50 states and 38 countries
  • A 3-block-long finish line festival complete with beer garden, recovery tent, live music, and more

“The Austin Marathon’s growth and community support have increased along with the uptick in sponsorship involvement,” said Jack Murray, co-owner of High Five Events. “Brands utilize this opportunity to engage with their audience and align with a world-class event whose reach expands beyond race day.”

The 29th annual Austin Marathon will take place on Sunday, February 16, 2020, in Austin, Texas. Earlier this year, Austin’s premier running event featured more than 16,000 participants from all 50 states and 38 countries. Sponsorship and partnership inquiries can be sent directly to Jack Murray at [email protected].