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Austin Marathon Honored as a 2018 Champion of Economic Impact

Champion of Economic Impact in Sports Tourism awarded by Sports Destination Management

The Austin Marathon presented by Under Armour is proud to be named a 2018 Champion of Economic Impact in Sports tourism by Sports Destination Management. The Austin Marathon, produced by High Five Events, one of the largest privately owned event production companies in the United States, injected $37.5 million into the Austin economy during race weekend, a $3.1 million (8 percent) increase from 2017. High Five Events partnered with the expert faculty at St. Edward’s University’s Bill Munday School of Business to calculate the findings.

“The Austin Marathon’s annual multi-million dollar economic impact benefits Austin and stimulates our local economy,” said Austin Mayor Steve Adler. “We’re proud to host one of the country’s top marathons, one that annually attracts runners from all 50 states and more than 30 countries. More runners are realizing there’s no better city to recover in!”

Other large-market champions include 2018 NCAA Final Four, 2018 NFL Draft, and The Honda Classic. Sports Destination Management is the leading publication with the largest circulation of sports event planners and tournament directors in the sports tourism market. They announced the 2018 Champions of Economic Impact in Sports Tourism in a special feature in their November/December issue. This year’s winners are responsible for contributing more than $700 million to the national economy over the past year.

Austin Marathon contributed $37.5 million to the Austin economy in 2018

“The Austin Marathon is an excellent example of a sports event that showcases the City of Austin and offers multiple options that appeal to everyone, from the veteran endurance runner to the person who is dipping a toe into the waters of racing for the first time,” Mary Helen Sprecher, Managing Editor, Sports Destination Management. “The fact that this event has such a positive economic impact only reinforces the value of these events to the city and to the greater fitness community as a whole.”

The Austin Marathon will celebrate its 28th year running in the capital of Texas in 2019. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. Having start and finish locations in the heart of downtown Austin puts participants and spectators near all the action and within walking distance of restaurants, hotels, and shops. Finishing with the picturesque Texas State Capitol as your backdrop is icing on the cake for the perfect running weekend destination. Registration is open for all distances.

Meet the Olympic Trials Qualifying ‘B’ Standard Pacing Group

in Press Release

Trio of runners will pace female marathoners to ‘B’ standard qualifying time

High Five Events introduces a pacing team that will lead female elites to an Olympic Trials Qualifying ‘B’ Standard time at the 2019 Austin Marathon presented by Under Armour®.

The trio of Austin runners will reach the finish line in 2:44:59 (“B” Standard time is 2:45:00). The team consists of Bryan Morton (2x “B” Standard pacer), Will Nation (2016, ‘20 Olympic Trials Marathon Qualifier), and Rory Tunningley (2016 Olympic Trials Marathon Qualifier).

Female elites are invited to apply to the Austin Marathon’s Elite Athlete Program. The goal of this pacing group is to guide as many females as possible to an Olympic Marathon Trials qualifying time. The Elite Athlete Program focuses on creating a field of elite male and female runners with a competitive nature and discovering emerging talent, while helping the existing talent pool reach Olympic standards. Allison Macsas qualified for the 2020 Olympic Marathon Trials at the 2018 Austin Marathon.

“The addition of this pacing trio underscores the goal of the Austin Marathon’s Elite Athlete Program, to help elites reach Olympic standards,” said Jack Murray, co-owner of High Five Events. “Our 2017 – ‘18 female marathon champion Allison Macsas proved you can qualify on the streets of Austin when she qualified for the 2020 Olympic Marathon Trials on Feb. 18, 2018 (2:43:11).”

Rory Tunningley

Rory Tunningley is a member of the “B” standard pacing group at the Austin Marathon.

Tunningley is a 2013 graduate of The University of Texas, serving as cross-country Team Captain his senior year. A three-time All-South Central Region performer, Tunningley helped the UT men win back-to-back regional titles. Tunningley ran an Olympic Marathon Trials qualifying time of 1:04:51 at the 2015 Rock ‘n Roll Philadelphia Half Marathon. He finished a solid 89th at the 2016 Olympic Marathon Trials in 2:35:53, his first marathon ever. During his time with the Longhorns, Tunningley recorded personal bests of 29:30.36 in the outdoor 10,000m and 14:15.87 in the indoor 5,000m. His 50th place finish at the 2012 NCAA Cross Country Championships (second among UT runners) helped propel the team to a 9th place finish overall.

“When I qualified for the Olympic Trials in 2016 I had the help of a friend who paced me half way through a half marathon in which I ran a qualifying standard,” said Tunningley. “I look forward to helping others achieve their goal of qualifying for the 2020 Olympic Marathon Trials.”

Will Nation

Will Nation is a member of the “B” standard pacing group at the Austin Marathon.

Nation is a lifelong Texan who moved to Austin in 2010 to attend The University of Texas. He earned a B.S. in Computer Science and competed on the track and cross country teams. Upon graduating in 2014, Nation began his post-collegiate career with a first-place finish at Austin’s own 3M Half Marathon. Since then, he has qualified for the Olympic Marathon Trials twice (2016 and 2020). His most recent qualifying time coming from the 2017 USATF Marathon Championships (2:16:59). Will currently trains in Austin under the guidance of his longtime coach, Steve Magness. When he’s not running, he works as a web developer for FantasyPros.

“Austin has such an amazing fitness community and it only makes sense to have a marathon that reflects that,” said Nation. “ It’s my hope that I can assist many talented individuals in achieving their goal of hitting an OTQ and demonstrate that the Austin Marathon is a race where you can do just that.”

Bryan Morton

Bryan Morton is a member of the “B” standard pacing group at the Austin Marathon.

Morton moved down to Austin in 2010 for his gig with Facebook. He’s been marathon training with Team Rogue ever since. Morton is a marathon veteran with 20+ races on his resume. He set his PB of 2:25 this past February in Tokyo. This is his fifth time pacing at the Austin Marathon and second time pacing the women’s Olympic ‘B’ Standard.

“Austin’s endurance community has given me so much over the years, and I wouldn’t be the runner I am today without the support of many in it,” said Morton. “Races like the Austin Marathon afford the opportunity to give back and pay it forward to others with similar goals. It’s my hope that we can shepherd a large pack of women to a 2020 Olympic Trials qualifying time and pave the way for many others to follow in their footsteps.”

Applications are still being accepted and elite marathoners can apply on the Austin Marathon’s website. Accepted athletes that meet the program’s standards will be given one comp entry to the Austin Marathon or half marathon. They’re also eligible for travel reimbursement and standards bonuses. Runners not accepted to the program but still invited will receive one comp entry. They’re also eligible to win prize money.

Austin Marathon Announces First Round of Accepted Elite Runners

in Blog post

Elite runners will compete during race weekend for a prize purse that totals $26,000

Elite runners will compete for $26,000 at the 2019 Austin Marathon presented by Under Armour.

Jocelyn Todd accepts her award for finishing 3rd place at the 2018 Austin Half Marathon.

Introducing the first round of accepted elite runners for the 2019 Austin Marathon® presented by Under Armour®. Elite runners not accepted into the Elite Athlete Program are still invited to run in the Elite Field. Returning for its third year in a row, this opportunity creates a competitive field of male and female elite runners while discovering emerging talent, pushing the entire talent pool to reach Olympic standards. The Program’s Year Three prize purse totals $26,000. FloTrack’s live coverage highlights the competition amongst elite runners, following male and female marathoners and half marathoners.

“I’m excited to return to Austin again this year!” said Jocelyn Todd, 3rd place female at the 2018 Austin Half Marathon (1:17:19). “The steep competition, rolling course, excellent organization, and awesome crowd make the event a great component to my race schedule.”

The first round of 2019 marathoners include:

Daniel Bishop – Elite Athlete Program (3rd place 2018 Austin Marathon – 2:26:27)
Jameson Mora – Elite Athlete Program (2020 Olympic Trials Marathon Qualifier)
Beth Marzigliano – Elite Field (3rd place 2017 Run for the Red Marathon – 2:58:58)
Nadia Tamby – Elite Field (3:00:56 at 2018 LA Marathon)
Cole Toepfer – Elite Field (1:12:23 at 2018 Garry Bjorkland Half Marathon)

Daniel Bishop crosses the 2018 Austin Marathon finish line in 3rd place.

The first round of 2019 half marathoners include:

Jocelyn Todd – Elite Athlete Program (2020 Olympic Trials Marathon Qualifier)
Rachel Baptista – Elite Athlete Program (2020 Olympic Trials Marathon Qualifier)
Ryan Root – Elite Athlete Program (2nd place 2018 Austin Half Marathon – 1:08:51)
Megan Smith – Elite Athlete Program (2:50:19 at 2017 Twin Cities Marathon)
Matt McCurdy – Elite Field (2018 Austin Marathon Masters Champion – 2:42:27)
Brooke Torres – Elite Field (1:25:22 at 2018 3M Half Marathon)
Callie Bartel – Elite Field (1:25:16 at 2017 Marquette Half Marathon)

The first round of 2019 Manzano Mile participants include:

Cameron Villarreal – Elite Field (2017 Charlie Thomas Invitational – 4:04.6)
James Heilman – Elite Field (4:26.8 at 2018 Texas A&M Aggie Twilight)

“The 2018 elite field provided competitive racing, highlighted by Allison Macsas qualifying for the 2020 Olympic Marathon Trials (2:43:11),” said Jack Murray, co-owner of High Five Events. “We’re excited about the growth of this program and look forward to many more elites running the streets of Austin.”

The prize purse breakdown follows: $15,000 for the marathon, $5,000 for the half marathon, and $6,000 for the Manzano Mile presented by Dole. Applications are arriving daily. More than 50 applications have been submitted. We will announce the second round of elite runners in a few weeks. Applications are still being accepted and elite marathoners can apply on the Austin Marathon’s website. Athletes that meet the program’s standards and are accepted will be given one comp entry to the 2019 Austin Marathon or half marathon, reimbursement eligibility, and standards bonuses.

What the What is it with Massage?

in Blog post

The experts explain 3 different types of massage

This post was written by the experts at Austin Massage Company. They’re the official massage company of the 2019 Austin Marathon presented by Under Armour.

So, you’re a runner, but do you know the best type of massage you should be getting? Some of our clients initially think the biggest difference in types of massage is how hard you’re mashed into the table or whether or not cucumbers are placed on your eyes. And before you ask, no these aren’t the types of massage you’ll find on sites like. you’ll have to look elsewhere for those.

The varying types you can receive truly impact your road to recovery. We’re here to let you in on a little knowledge about three main types that we suggest for athletes like yourselves:

Active Release Technique

Active Release Technique, commonly known as A.R.T., is a massage technique that combines specific movement with deep pressure to help relieve muscle adhesions and reduce scar tissue buildup. During an A.R.T session, the therapist uses his or her hands to evaluate the texture, tightness, and mobility of the client’s soft tissue. This technique aims to break up these adhesions, as well as work on the movement of the muscle.

Trigger Point

Trigger Point therapy is a massage modality that targets muscle knots and areas of referred pain in the muscle tissue. Therapists search for and target knots in the muscles or areas of referred pain. Deep pressure is used to help loosen the adhesions. Like A.R.T., Trigger Point therapy is best used to treat injuries. Specifically, Trigger Point therapy is effective in the treatment of IT band tightness, calf strains, and hamstring injuries. All of which are commonly found in athletes.

Deep Tissue

And finally, deep tissue. Most runners are familiar with deep tissue. It is often confused with deep pressure (e.g., when you tell the therapist to “go harder”). Deep tissue massage targets both the superficial and deep layers of muscles and fascia. They’re often quite intense as a result of the deliberate, focused work.

Schedule an appointment with their professionals today!

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Tell them you’re training for the Austin Marathon or Austin Half Marathon!