Tag Archive for: marathon

What the What is it with Massage?

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The experts explain 3 different types of massage

This post was written by the experts at Austin Massage Company. They’re the official massage company of the 2019 Austin Marathon presented by Under Armour.

So, you’re a runner, but do you know the best type of massage you should be getting? Some of our clients initially think the biggest difference in types of massage is how hard you’re mashed into the table or whether or not cucumbers are placed on your eyes. And before you ask, no these aren’t the types of massage you’ll find on sites like. you’ll have to look elsewhere for those.

The varying types you can receive truly impact your road to recovery. We’re here to let you in on a little knowledge about three main types that we suggest for athletes like yourselves:

Active Release Technique

Active Release Technique, commonly known as A.R.T., is a massage technique that combines specific movement with deep pressure to help relieve muscle adhesions and reduce scar tissue buildup. During an A.R.T session, the therapist uses his or her hands to evaluate the texture, tightness, and mobility of the client’s soft tissue. This technique aims to break up these adhesions, as well as work on the movement of the muscle.

Trigger Point

Trigger Point therapy is a massage modality that targets muscle knots and areas of referred pain in the muscle tissue. Therapists search for and target knots in the muscles or areas of referred pain. Deep pressure is used to help loosen the adhesions. Like A.R.T., Trigger Point therapy is best used to treat injuries. Specifically, Trigger Point therapy is effective in the treatment of IT band tightness, calf strains, and hamstring injuries. All of which are commonly found in athletes.

Deep Tissue

And finally, deep tissue. Most runners are familiar with deep tissue. It is often confused with deep pressure (e.g., when you tell the therapist to “go harder”). Deep tissue massage targets both the superficial and deep layers of muscles and fascia. They’re often quite intense as a result of the deliberate, focused work.

Schedule an appointment with their professionals today!
Pre-book Your Post Race Massage

Tell them you’re training for the Austin Marathon or Austin Half Marathon!

Meet nuun

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Meet nuun hydration, the Official Hydration of the Austin Marathon presented by Under Armour

nuun is our chosen hydration partner for the 2019 Austin Marathon presented by Under Armour. We will serve nuun hydration products on race day. We encourage all of our participants to train with what will be on course. Use the 30% off code below and save. You will also find nuun and a rainbow of their flavors at our Health & Fitness Expo. Swing by their booth and meet nuun!

Who/What is nuun hydration?

[bctt tweet=”Did you know that nuun stands for nutrition uncompromised? #makeyourwatercount” username=”austinmarathon”] We have chosen to partner with them because their product is designed and formulated by athletes, for athletes. Furthermore, all nuun products are vegan, gluten-free, and low calorie. This means that when you hydrate with nuun your body reaps all of the hydration benefits without consuming any extra junk and artificial ingredients.

Hydration is rad!

Hydration is important whether you’re running a marathon or a marathon of errands! A consistent intake of water throughout the day is the easiest way to start living a healthier lifestyle. Hydrating correctly can lead to increased energy levels, support healthy body function, and ensure your body is absorbing all of the nutrients from the food you consume every day.

Water + nuun = hydration bliss

Make your water count! Did you know that there is a better way to hydrate than with just water alone? nuun products are designed based on the science of fluid absorption. The right blend of electrolytes facilitates optimal water absorption. As a result, nuun hydration’s propriety blend of electrolytes and water replenishes what your body craves after workouts.

The experts at nuun wrote this article. To learn more about nuun hydration, visit their website at nuunlife.com.

Meet nuun, the official hydration of the 2019 Austin Marathon presented by Under Armour.

4 Reasons to Have a Training Partner

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The right training partner can make all the difference when preparing for longer distances

Don’t train alone! Finding at least one training partner can make all the difference. Perhaps it’s your neighbor, your best friend, or someone you meet through the Austin Marathon Facebook Group. However you met, your training partner just might be the most valuable asset in your training regimen.

So if you don’t have a training partner yet, read the four reasons you need one below.

1. Accountability

Being held accountable provides the extra jolt needed to get all your workouts in, this is especially beneficial if you’re adjusting your schedule to incorporate new training times. You’re less likely to hit the snooze button if you know someone is supposed to meet you for your morning run. Accountability is more than just meeting up to run. It should also include taking care of your body by incorporating proper nutrition and recovery.

2. Positive reinforcement

During training, there are a lot of smaller goals to meet before you reach the start line. Celebrate those achievements! A training buddy will be there for you with a high five when you finally hit a faster pace or when you reach your new long run goal. It also feels good to be there for someone else and to know that you are helping them meet their goals.

3. Push the boundaries

It’s easier to be complacent if you’re training alone. A training buddy will be there to push you. You can set up challenges for each other and help push the envelope of what you thought possible. Nothing like some friendly competition.

4. It is more fun

It really is that simple. Keep running as part of your life if it is something you enjoy.

Looking for someone to be your training buddy? Try posting in the Austin Marathon Facebook Group.

Under Armour, Inc. Returns as the Presenting Sponsor of the 2019 Austin Marathon

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The Austin Marathon presented by Under Armour will take place on February 17, 2019

High Five Events is excited to announce Under Armour, Inc. has returned as the presenting sponsor of the Austin Marathon®. The Austin Marathon presented by Under Armour will take place on February 17, 2019. The partnership will showcase Under Armour’s innovative performance products to runners from around the world, highlight their brand’s continued support of the sport of running, and provide finishers an opportunity to recover post-race in the Under Armour Recovery Zone.The 2019 Austin Marathon presented by Under Armour.

“Under Armour is thrilled to be back as presenting sponsor of the Austin Marathon—it is one of the highlights of the year for us and for the running community,” said Josh Rattet, General Manager of Under Armour Run. “The city of Austin and its dedicated running community truly offer an unprecedented experience for runners from all over the world, and UA Run is proud to support them.”

Partnership furthers both brands’ ability to positively impact the running community for second year

Under Armour will outfit 18,000 participants and 2500 race volunteers with their HeatGear® running shirts. Additionally, they’ll provide the 30-member Austin Marathon pace team with the newly-designed UA HOVR performance running footwear and race kits. Under Armour’s community involvement will deepen as Austin Marathon-related events are confirmed in the months leading up to race day.

[bctt tweet=”“By extending our partnership with @underarmour we’re both continuing our commitment to support runners from around the world and celebrate their race-day achievements,” said @JackSBR1, co-owner of @highfiveevents.” username=”austinmarathon”]

2019 will mark the Austin Marathon’s 28th year running in the capital of Texas. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. Having start and finish locations just a few blocks apart, being within walking distance of many downtown hotels and restaurants, and finishing in front of the picturesque Texas State Capitol makes the Austin Marathon the perfect running weekend destination. 

Register for the 2019 Austin Marathon pres. by Under Armour