2018 Austin Marathon Announces Title Sponsor Opportunity

The Austin Marathon is seeking title sponsorship with a company wanting to associate itself with one of the sports’ top events in one of America’s best cities. The 2017 Austin Marathon had an estimated combined total of 100,000 participants, volunteers, and race-day spectators, an economic impact of $34.4 million for the City of Austin in 2017, and online impressions that soared into the millions. The position of title sponsor for the Austin Marathon is ideal for any company seeking to increase its brand recognition and strengthen its brand loyalty within the health and fitness community both locally and around the globe.

“In 2017, the Austin Marathon increased their economic impact to $34.4 million, launched several new integrated marketing opportunities, and substantially grew their reach both online and in-person,” said Lance Aldridge, Executive Director of the Austin Sports Commission. “2017 was a banner year for Austin’s premier running event and this title sponsor opportunity is the perfect platform for any business with a desire to increase their brand recognition in Austin and within the endurance community.”

The title sponsor can utilize corporate social responsibility benefits like large-scale volunteer opportunities, increased employee health and wellness through event participation, and enhanced community engagement both pre-race and race weekend.

The Austin Marathon title sponsor will benefit from being associated with –

  • FloTrack’s world class broadcast of the Austin Marathon
  • Olympic silver medalist Leo Manzano, Official Race Ambassador
  • Raising nearly $700K for nonprofits in 2017
  • An exciting Elite Athlete Program focused on showcasing the sport’s top athletes
  • The support of Mayor Steve Adler and the Austin Sports Commission
  • Austin, Texas – Forbes’ Fastest Growing American City in 2016
  • One of the most technologically advanced marathons
  • A bustling Finish Line Festival complete with Beer Garden, Recovery Tent, live music, and more

“We’ve put a tremendous amount of work into the Austin Marathon and our event is continuing to trend in the right direction,” said Jack Murray, co-owner of High Five Events. “We’re looking for the right partner who wants to grow with our ever-evolving event, bring fresh ideas to the table, and support our worldwide community.”

The Austin Marathon will celebrate its 27th year running in the capital of Texas on Sunday, February 18, 2018. In 2017, Austin’s flagship running event attracted runners from all 50 states and 22 countries around the world. Having start and finish locations just a few blocks apart, being within walking distance of many downtown hotels and restaurants, and finishing in front of the picturesque Texas State Capitol makes the Austin Marathon the perfect running weekend destination. Sponsorship inquiries can be sent directly to Jack Murray at

Staying Vertical with Ross Moody

On Tuesday, April 11th, William Dyson, of High Five Events, hopped on a phone call with Ross Moody, an Austinite, an athlete, CEO and Chairman of the Board of National Western Life Group, and a Trustee of the Moody Foundation. They talked about how the goals of Austin Gives Miles and the Moody Foundation align and also about growing up in small-town Galveston.

You can see his accomplishments at the end!

William Dyson – The Austin Marathon is appreciative that Austin Gives Miles was selected as a Moody Foundation grant recipient for the second year in a row. How does the Austin Gives Miles program align with the Moody Foundation’s philanthropic principles?

Ross Moody – Austin Gives Miles aligns quite well with the Moody Foundation’s philanthropic principles in that AGM benefits present and future generations of Texans in numerous, varying ways, by providing financial assistance to organizations whose work supports education, social services, children’s needs, and community development in Central Texas. I picked up running late in life, but absolutely love it.

WD – Normally grants are awarded to a sole entity. How does it feel knowing the Moody Foundation is positively affecting 26 Central Texas nonprofit organizations, all with different missions, through the Austin Gives Miles program?

RM – It’s truly tremendous knowing that we’re positively impacting 26 Central Texas nonprofit organizations with varying mission statements. As a runner and volunteer, I’ve been involved with the Austin Marathon since the late-90s. I became aware of Austin Gives Miles when it was first created and thought it was a phenomenal way to support all 26 organizations at once. Awarding individual grants can be a time-consuming process. By working with Austin Community Foundations we’re able to bypass the difficulty that would be affecting each organization separately. It’s a win-win-win situation for Austin Gives Miles, the Moody Foundation, and all the communities impacted by the work of the AGM charities. Giving away money is the easy thing to do; the difficult part is for the nonprofit organization to use the money to fulfill its specific mission.

WD – Going back to when the Moodys first arrived in Texas, why do you think the emphasis of community was, and still is, so important?

RM – My family moved to Texas in the mid-to-late 1800s. They settled in Galveston, which was a thriving community at that time. It was one of the most energetic cities west of the Mississippi and the second largest point of entry in the country outside of Ellis Island. My family was fortunate enough to participate in the boom. My great-grandfather had many interests, including banking, insurance, cotton brokerage, and printing. He knew his businesses wouldn’t survive without the surrounding community. My great-grandparents treated people the way they wanted to be treated. They were hard workers, but also knew at the same time they wouldn’t be in the position they were in without the community. The Moody Foundation was created by my great-grandfather’s estate. Through their will, my great-grandparent’s gave the lion’s share of their fortune back to the community through the Foundation. They wanted to support the community that supported them, focusing strictly on Galveston and the State of Texas.

WD – If your ancestors could see the Moody Foundation in its current state, what do you think their reaction would be?

Moody Foundation stats.

RM – I believe they’d be astounded at the growth and the amount of giving by the Foundation. Since its inception, the Foundation has awarded $1.3 billion through more than 3700 grants. Our giving has increased during the past 10-15 years and we award $60-70 million annually. We continue to do what my great-grandparent’s set out to accomplish, that is, to positively impact the State of Texas and its citizens.

WD – You’re a self-proclaimed small-town kid from Galveston who moved to Austin to attend The University of Texas. What attracted you to Austin and UT?

RM – When I was in high school, I was given three college applications when I was a senior. Back then, applications were one page long. The applications were to the University of Texas, Texas A&M, and the local college in Galveston. My brother went to UT so I followed him. In the early 80s Austin was a fantastic city. Even though Austin was 4-5 times the size of Galveston, it still had that small town feel. It felt like I went from one small town to another; it was my home away from home.

WD – You’re an 11-time finisher of the Austin Marathon. What drew you to run in this event?

RM – This is Austin’s signature running event. It’s in our back yard. It’s always been a well-organized event and one that’s representative of the City of Austin. When I first started running I trained by myself, running multiple loops around Town Lake. I wasn’t aware of the local groups or clubs. I didn’t know about the various routes around town. But then I joined a running group. I met people and trained with those people. I dove further and further into the Austin running community. We pushed each other, my times dropped. Next thing I know I’ve finished the Austin Marathon 11 times, being a pacer for at least half of those races.

WD – Are you still running?

RM – Not at the moment. I have a recurring Achilles issue and had surgery to remove a bone spur. I’ll get back into running, but I need to ensure my Achilles won’t act up again. I love running because it removes barriers and strips you down to your purest form. The only thing that’ll get you across the finish line is hard work and determination.

WD – What have you learned during marathon training or in running the marathon itself that you applied to your professional life?

RM – Two things: discipline and teamwork. You must be disciplined to succeed. You must be disciplined in your training in preparation for your race. You must be disciplined at work in order to be your best self and help the company succeed. Teamwork is probably the most important; it’s more difficult to do tasks alone. It’s better to work together. Accountability is a major factor in success, whether you’re getting up at 5 a.m. to meet your run group or you’re tasked with a specific responsibility and your company is relying on you.

WD – What’s the probability that you’ll train for and run the 2018 Austin Marathon?

RM – HA! Right now it’s at 0%. When I do another marathon it’ll be in Austin. There’s just too much going on in my life right now. I don’t feel like I can dedicate enough time to properly train. My work/life balance is at a good spot right now, training would throw everything off balance.

WD – If you could give one piece of advice when it comes to running what would it be?

RM – Find the pace that works for you. So many folks can’t find their pace. They hit it too hard early on and then blow up later in the race. As a pacer, we had a shirt that said, “It’s the pace, not the race.” I like that expression. Folks have asked me for advice and I always say don’t try to kill it early, run at a comfortable pace, and believe that you can finish. Push it at the end if you feel good.

WD – Considering all of your professional and philanthropic endeavours, what do you do to find time for yourself and your family?

RM – It’s easier now that my kids are grown. My daughter lives in NYC and my son is at UT. I think what’s most important is to find a balance in your life that works best for you. You can’t ignore your personal life to the detriment of your professional life and vice versa. I love my “Ross time.” When my kids were younger I still had to get my runs in. It’s all about planning and discipline. If needed, I lined up a babysitter to watch the kids while I was on a run. Don’t forget about your friends and family. That’s what makes me equally balanced at the end of the day.

WD – What will Ross Moody do and where will he be in five years?

RM – I’d like to find more balance professionally. My family time and personal time are taken care of. I want to make sure that certain responsibilities are well-managed and in capable hands. I’d like to back off some from the for-profit side of things and focus more on nonprofit tasks. In order to back off the day-to-day responsibilities I’ll need to hire the right people and continue to form strategic partnerships.

Town Lake sunrise.

WD – Top three life moments:

RM – 1) Hands down the birth of my kids. Being a father is a fantastic experience. I love my kids. They’re smart and funny. We have a great relationship and I’m proud of what they’ve become and am excited about what they will do in the future. 2) Various athletic accomplishments: running the Scottsdale Marathon in less than three hours, finishing Ironman three times, completing the Grand Canyon Rim-to-Rim-to-Rim. 3) Realizing that I’ve stepped into my father’s footsteps. I’ve been challenged to meet and exceed his expectations, to continue to be inclusive of my family as my dad was with all of us. I’ve been fortunate to have the experiences I’ve had throughout my life and I just want to make my father proud.

WD – Favorite place to run in Austin?

RM – Town Lake. It’s the first place I ran in Austin. I continue to go down there to this day. I’ve spent years on the trail and it has become my go-to place.

WD – Favorite non-running activity?

RM – Visiting my ranch in the Hill Country.

WD – Favorite Austin restaurant?

Josephine House.

RM – Josephine House.

WD – Friends or family come to Austin for a visit. Where’s the first place you take them?

RM – I feel like people need to view Austin as whole and not in specific places. I like to give people the Austin experience: spend time at Town Lake, visit the Warehouse District, visit the stores on South Congress, boat on Lake Travis, etc. There are so many great things about this city that if you focus someone’s visit on one place then they won’t get the full feel of Austin.

WD – Mr. Moody, thank you for your time today and for your and the Moody Foundation’s continued support of the Austin Marathon’s Austin Gives Miles program. The impact the grant makes is truly widespread and affects tens of thousands within Central Texas. When you get back to running you’ve got an open invitation to join the High Five Events crew for all of our excursions! Wishing a speedy recovery.

RM – You’re welcome, William. Thanks for contacting me with this interview opportunity. Highlighting the Moody Foundation’s efforts throughout Texas truly showcases the vision my great-grandparents had when they started the Foundation and the love they had for their community. Supporting Austin Gives Miles is a direct reflection of what we do as a Foundation – “to benefit, in perpetuity, present and future generations of Texans.”

Staying Vertical is an interview session with various individuals within the endurance community hosted by William Dyson, High Five Events Communications Manager. Staying Vertical will showcase the perspective of runners, triathletes, sponsors, partners, event producers, and volunteers to understand what makes them tick. We will highlight their involvement and give the endurance community an inside look at the individuals that are just like you and me.

Positions and Recognitions –
CEO and Chairman of the Board of National Western Life Group
The Moody Foundation Trustee
UT Austin’s Moody College of Communication National Leadership Board Member
11x Austin Marathon finisher
1999 – 3:15:22
2000 – 3:08:10
2001 – 3:16:19
2003 – 3:13:46
2004 – 3:19:49 (3:20 pacer)
2005 – 3:19:58 (3:20 pacer)
2007 – 3:29:07 (3:30 pacer)
2008 – 3:29:42 (3:30 pacer)
2009 – 3:29:39 (3:30 pacer)
2010 – 3:30:09 (3:30 pacer)
2011 – 3:28:36 (3:30 pacer)

Completed three Ironman competitions and numerous other marathons, including multiple Boston Marathons and one in Antarctica.

*Feature photo from Moody College of Communication – The University of Texas at Austin.

Runners of Austin: Part VI

An update on our special series featuring four Austin runners and their journey as they reflect on the 3M Half Marathon and prepare for the Austin Marathon. Brought to you by CLIF Bar & Company, the Official Sports Nutrition of the 2017 Austin Marathon presented by NXP.

Name – Jillian

Club – Twenty-Six Two

Training has been going well so far! I have had a recent tendon strain, but with careful planning I have been able to keep up with my training schedule. Running the 3M Half Marathon provided a great perspective on how I need to plan for race day for the Austin Marathon. I used the Clif Strawberry Blok Chews around Mile 9 and they gave me that extra push to finish the race. I have been alternating between using the chews and the gels during my training runs and I feel both give me the energy I need to finish the workout. I like both, so my 20 mile run this weekend will determine which one I use for Austin. I felt I ran a great race and I plan on running the 3M Half again next year with a PR goal!

I have also been eating the Peanut Butter Clif Bars (the chocolate peanut butter are my favorite!) before my weekly runs and they have helped in boosting my pre-run snack with the energy I need to get through my workout. My weekday runs are always in the evening since I work very early in the morning and after a long day of work, they really help!

Runners of Austin: Part V

An update on our special series featuring four Austin runners and their journey as they train for the upcoming 3M Half Marathon and the Austin Marathon. Brought to you by CLIF Bar & Company, the Official Sports Nutrition of the 2017 Austin Marathon presented by NXP.

Name – Abi

Club – Austin Runners Club

Abi – 2016 Houston Half Marathon

Training has been difficult (with graduate school, work, injury, and life), but that’s why I love to run. I love the challenges and even the set backs. They prove to me that I am a strong individual and can conquer anything with hard work and dedication.

In September, I pulled my hamstring and had to really cut back on my running. In October/November, I was running about 20-30 miles weekly. During those weeks, I tried to focus on having one tempo, one medium run, and a long run. In December, I ramped up my mileage to 40 miles and ended up getting Achilles Tendinitis. Since then, I have had to focus on cycling to help maintain my endurance and have started to incorporate weight lifting in the hopes that it will help to prevent any further injury.

I ran Run for the Water (1:19), Decker Challenge (1:43) and the Houston Half (1:49— gosh I lost my speed) and used those to gauge my capabilities. I’m hoping to run at least a 1:40 at 3M, but will adjust my goal and pace during the race as needed. This type of adjustment during my races has helped to keep me positive, helps to further drive my passion for racing, and and has been key to not allowing myself to give in to negative thinking.

Nut Butter Filled CLIF Bars.

CLIF has helped to fuel me during all forms of exercise. I love the CLIF Shot Energy Gel and use that 30 minutes prior to my activity. The Mocha is my favorite and I love the extra boost of energy that the caffeine gives me! I then follow up at 30 minutes with the CLIF Bloks and continue those based on the length of my run/activity. The Strawberry is my favorite! I’ve have also fallen in love with the scrumptious Nut Butter Filled bars and snack on them often. The CLIF bars are great when I need a snack at school. They help keep me full and provide me with a healthy organic snack option.