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High Five Events, Fleet Feet Austin Join Forces

Fleet Feet Austin will sell Official Austin Marathon Under Armour gear at the expo

High Five Events announces Fleet Feet Austin as their Official Running Store and Merchandise Partner. The partnership will focus on management of all event-related Under Armour gear and expanding community engagement opportunities.

“We’re excited for the opportunity to support and grow Austin’s active community alongside High Five Events,” said Ari Perez, Fleet Feet Austin’s Operating Partner. “Their lineup of premier events, level of community involvement, and record of philanthropy fall in congruence with Fleet Feet’s ongoing efforts in Austin and beyond.”

Fleet Feet Austin will have an increased expo presence at the Ascension Seton Austin Marathon presented by Under Armour and 3M Half Marathon presented by Under Armour. Additionally, they’ll manage the expanded Merchandise Zones that will sell official Under Armour gear. Fleet Feet Austin opened in July of 2018 and made themselves well-known through their positive impact on Austin’s running and fitness community. This partnership includes other events in High Five Events’ portfolio: Manzano Mile presented by Dole, Rookie Triathlon, Jack’s Generic Triathlon, and Kerrville Triathlon Festival.

“The support Fleet Feet Austin has shown Austin’s endurance community directly aligns with High Five Events’ goals and mission,” Jack Murray, co-owner of High Five Events. “By working together we will continue to better the community that we’re a part of and that we serve.”

The Austin Marathon will celebrate its 28th year running in the capital of Texas on February 17th. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. Having start and finish locations in the heart of downtown Austin puts participants and spectators near all the action and within walking distance of restaurants, hotels, and shops. Registration is open for all distances.

The 3M Half Marathon boasts one of the fastest 13.1-mile courses in the country. It will celebrate its 25th year running on January 20th. Runners will enjoy a point-to-point course with mostly downhill running that showcases some of Austin’s finest locations. Starting in north Austin and finishing near the Texas State Capitol, runners will appreciate a 300+’ net elevation drop. Registration is currently open.

What the What is it with Massage?

The experts explain 3 different types of massage

Austin Massage Company explains three different types of massage.This post was written by the experts at Austin Massage Company. They’re the official massage company of the 2019 Austin Marathon presented by Under Armour.

So, you’re a runner, but do you know the best type of massage you should be getting? Some of our clients initially think the biggest difference in types of massage is how hard you’re mashed into the table or whether or not cucumbers are placed on your eyes. And before you ask, no these aren’t the types of massage you’ll find on sites like https://www.tubev.sex/?hl=ko. You’ll have to look elsewhere for those.

The varying types you can receive truly impact your road to recovery. We’re here to let you in on a little knowledge about three main types that we suggest for athletes like yourselves:

Active Release Technique

Active Release Technique, commonly known as A.R.T., is a massage technique that combines specific movement with deep pressure to help relieve muscle adhesions and reduce scar tissue buildup. During an A.R.T session, the therapist uses his or her hands to evaluate the texture, tightness, and mobility of the client’s soft tissue. This technique aims to break up these adhesions, as well as work on the movement of the muscle.

Trigger Point

Trigger Point therapy is a massage modality that targets muscle knots and areas of referred pain in the muscle tissue. Therapists search for and target knots in the muscles or areas of referred pain. Deep pressure is used to help loosen the adhesions. Like A.R.T., Trigger Point therapy is best used to treat injuries. Specifically, Trigger Point therapy is effective in the treatment of IT band tightness, calf strains, and hamstring injuries. All of which are commonly found in athletes.

Deep Tissue

And finally, deep tissue. Most runners are familiar with deep tissue. It is often confused with deep pressure (e.g., when you tell the therapist to “go harder”). Deep tissue massage targets both the superficial and deep layers of muscles and fascia. They’re often quite intense as a result of the deliberate, focused work.

Tell them you’re training for the Austin Marathon or Austin Half Marathon!

4 Reasons to Have a Training Partner

The right training partner can make all the difference when preparing for longer distances

Don’t train alone! Finding at least one training partner can make all the difference. Perhaps it’s your neighbor, your best friend, or someone you meet through the Austin Marathon Facebook Group. However you met, your training partner just might be the most valuable asset in your training regimen.

So if you don’t have a training partner yet, read the four reasons you need one below.

1. Accountability

Being held accountable provides the extra jolt needed to get all your workouts in, this is especially beneficial if you’re adjusting your schedule to incorporate new training times. You’re less likely to hit the snooze button if you know someone is supposed to meet you for your morning run. Accountability is more than just meeting up to run. It should also include taking care of your body by incorporating proper nutrition and recovery.

2. Positive reinforcement

During training, there are a lot of smaller goals to meet before you reach the start line. Celebrate those achievements! A training buddy will be there for you with a high five when you finally hit a faster pace or when you reach your new long run goal. It also feels good to be there for someone else and to know that you are helping them meet their goals.

3. Push the boundaries

It’s easier to be complacent if you’re training alone. A training buddy will be there to push you. You can set up challenges for each other and help push the envelope of what you thought possible. Nothing like some friendly competition.

4. It is more fun

It really is that simple. Keep running as part of your life if it is something you enjoy.

Looking for someone to be your training buddy? Try posting in the Austin Marathon Facebook Group.