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Ascension Seton Austin Marathon Continues Expansion Beyond Race Day

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Growth continues beyond race day for Austin Marathon

High Five Events continues to grow the footprint of the Ascension Seton Austin Marathon presented by Under Armour® beyond race day. The Ascension Seton Austin Marathon presented several screenings of an award-winning documentary, is involved with several Under Armour runs and demos with the community, and added numerous new partnerships, activations, and race-weekend events. Nearly 16,000 runners from all 50 states and 35 countries will run the 28th annual Austin Marathon on Sunday, Feb. 17th.

“Our associates have been energized by this partnership. We have more than 350 Ascension Seton associates running in the various races and 80 medical team members supporting this weekend,” said Adam Bauman, vice president of business development at Ascension Seton. “I am excited how this partnership has woven Ascension Seton into the fabric of the Austin running community.”

Austin Marathon race week actually began on Friday, Feb. 8th, when the Austin Marathon presented several screenings of Skid Row Marathon, an award-winning documentary. There were two Q&As with the producers, Gabi and Mark Hayes, and one of the inspirations of the film, Judge Craig Mitchell. Under Armour will keep the party going during race week, demoing their HOVR shoe line at group runs hosted by various Austin running clubs. Their activations will culminate in the UA HOVR Shakeout Run on Friday, Feb. 15th. There are several official post-race parties where runners can keep the good times rolling after the finish line festival.

The two-day Austin Marathon Health & Fitness Expo (Feb. 15th – 16th) will feature more than 100 vendors, Official Austin Marathon Under Armour gear, and interactive activations. Some of these include: the Austin Marathon’s 1972 Winnebago, Ascension Seton’s sport medicine van, Carvana’s DeLorean, several photo booths, Mr. Peanut and the Planter’s NUTmobile, and various food samplings. Participants can get stretched, a quick massage, or taped for race day at several locations. They can also meet the Austin Marathon pace team and watch the course preview on the Jumbotron.

“The collective buzz during Austin Marathon race week has us excited to support numerous community engagements alongside some of the most influential groups in town,” said Ari Perez, Fleet Feet Austin’s Operating Partner. “The Eastside Beer Runners, RAW Running, and the UA HOVR Shakeout Run will offer runners opportunities to further connect with the community, all culminating in the weekend’s expo, races, and post-race fun.”

Saturday, Feb. 16th, is once again highlighted by the Manzano Mile presented by Dole, named for Leo Manzano, Austin Marathon Ambassador and Olympic silver medalist. Elites will race for a $6,000 prize purse, children will run in the Future Milers of America heat, and families will complete the untimed mile together. Also on Saturday is the newly added Raise Riders Family Bicycle Weekend. The inaugural event is presented by woom bikes USA and Buddy Pegs Media. There are two free children’s bike rides during the Manzano Mile. Families will enjoy family-friendly group rides, woom bike demos, Buddy Pegs Bicycle Playdates (for children 6 and under), author readings, raffles, bicycle scavenger hunts, and more.

The Austin Marathon will celebrate its 28th year running in the capital of Texas in 2019. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. Having start and finish locations in the heart of downtown Austin puts participants and spectators near all the action and within walking distance of restaurants, hotels, and shops. Finishing with the picturesque Texas State Capitol as your backdrop is icing on the cake for the perfect running weekend destination. Registration is open for all distances.

Don’t Forget These Austin Marathon Race-Week Reminders

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Don’t sleep on these Austin Marathon race-week reminders

It has finally arrived! Race week for the Ascension Seton Austin Marathon presented by Under Armour’s is here! We know you’re just as excited as we are for our 28th anniversary. With all the excitement it’s easy to forget the simple things you need to do race week. We’re here to help with these race-week reminders.

Under Armour HOVR Shakeout Run

  • This is one Shakeout Run you don’t want to miss! Kick off Austin Marathon weekend on Friday morning (Feb. 15th) with hundreds of your running friends, UA HOVR shoe demos, a jog around Town Lake, tacos, and coffee. All distances and paces are welcome.

Invite your friends

  • Fact – running is best enjoyed with friends! They can run with you, cheer for you at various points along the course, or celebrate with you at the finish line festival. If your friends have been on the registration fence, now is the time. Tell them about the upcoming price increase on Thursday, Feb. 14th, or gift them a registration yourself!
  • If you have friends and family who cannot watch you run the streets of Austin on Feb. 17th, have them tune in to the FREE FloTrack livestream! FloTrack will cover all the action between the elite males and females racing the half marathon and marathon. Once elites cross the finish, FloTrack will capture every finisher as they cross their finish line! KXAN will provide FloTrack’s coverage to the local Austin market.

Hydration/nutrition

  • Begin hydrating during race week. It’ll help ensure your body has the fluids needed to secure that next PR! Make sure you’re getting a nice balance of electrolytes and fluids during the week. You’ve put in the training miles, now make sure all systems are ready for race day! BONUS – hydrate with the Mango Orange nuun performance, it’s what’ll be on course at all 22 aid stations.
  • There will be 2 Gatorade Endurance Fuel Zones at Miles 9.5 and 20. providing runners with Endurance Gels and Chews.

Plan your race day

  • There aren’t many runners who don’t already do this, but nevertheless, it’s a great reminder. Layout everything you’ll need the night before and double-check it. This increases the likelihood that you forget nothing race morning. You should even plan what you’ll eat the morning of and the night before. Stick with what works!
  • Driving to the expo on Friday or Saturday? Parking downtown race morning? Check out all the parking options or reserve your parking spot with Spot Hero!

If you didn’t train with it…

  • Don’t do it on race day! As simple as it seems. If you didn’t run with it, eat it, or drink it during training, don’t do it on race day!

Celebrate at the finish line festival

  • Last but definitely not least, recoverate (recover + celebrate)! Once you cross the finish line, snag your commemorative belt buckle finisher medal and head to the finish line festival. Grab your snack bag and some hydration. Then check out the food trucks, music, and the Oskar Blues Austin beer garden! Tito’s Handmade Vodka will serve delicious mixed drinks in the beer garden as well. BONUS – family or friends who cheered or tracked you via the app can meet you and help celebrate.
  • Did you pre-purchase your post-race massage with Austin Massage Company? Good call! If you didn’t, there’s still time to purchase a quick massage before continuing your celebration.
  • If you didn’t get enough live music on course, you can rock out with Austin’s own Delivery Service at the finish line festival. After their two sets, Fusion will keep the party going when they cover all the hits!

Austin Marathon Tips for a Smooth Week

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Implement these Austin Marathon tips for a smooth race week

The 28th annual Ascension Seton Austin Marathon presented by Under Armour is less than two weeks away. Can you feel the excitement? There’s no better time like the present to take a look at some race week tips. These Austin Marathon tips range from week-of tips to what we strongly encourage you do once you cross the finish line. Whether this is your first Austin Marathon or half marathon or your 10th, these tips will set you up for success! 

Attend the Under Armour HOVR Shakeout Run

  • This is one Shakeout Run you don’t want to miss! Kick off Austin Marathon weekend with hundreds of your running friends, UA HOVR shoe demos, a jog around Town Lake, tacos, and coffee. All distances and paces are welcome.

The expo’s first hour is always the busiest

  • It’s no secret, the first hour of expos is always the busiest. There’s an energy because of race weekend, the opening of the expo, and the industry’s top vendors gathered all in one place. Add the buzz from amped participants wanting their Under Armour shirt and you have a recipe for a busy first hour! 
  • Participants must pick up their own packet at the expo. Don’t forget your photo ID and confirmation number!

Stay near the start line

  • Get a good night’s sleep before race day and wake up feeling refreshed! Book your Hilton hotel today and take advantage of their great rates and hospitality. Pro tip: stay downtown and you’ll be within walking distance of the start (2nd St. and Congress Ave.) and finish lines (9th St. and Congress Ave.)! Just think, you won’t have to worry about parking race morning!
  • Want something specific when you finish your race? Don’t forget to drop off your gear bag. It’ll be waiting for you when you’re done, for FREE!

Run with the pacers

  • The excitement at the start of the Austin Marathon is undeniable. Don’t get caught up and go out too fast! Running with the Austin Marathon pacers is an excellent way to reign in your desire to lay down the hammer.

Celebrate with friends and family

  • When you’re done and you’ve crossed your finish line it’s time to celebrate! Show off your race bling, talk about your PR, let others know your goals and how you crushed them. Make sure you visit the Under Armour recovery zone to work out any kinks. If you pre-purchased a massage from Austin Massage Company (you should do this!), don’t forget to check in with them. And last but not least, don’t skip the Oskar Blues beer garden! There will also be live music and food trucks to keep the party going. Remember, this is your time to celebrate!

Customize race day

  • Let the professionals from FinisherPix capture your race day memories. Take advantage of the pre-race prices and order your photos today. Once the race begins prices go up!
  • Show off your accomplishments! Customize your commemorative 28th annual belt buckle finisher medal. Purchase your personalized nameplate by logging in and selecting ‘Shop’ next to your registration.
  • Wear your accomplishment! That’s right, purchase a limited-edition Austin Marathon belt to pair with your belt buckle. Only 200 are being made!