Ascension Seton Austin Marathon Partners with GU Energy Labs for Enhanced Race-Day Fueling
The Ascension Seton Austin Marathon proudly announces GU Energy Labs (GU) as the Official Energy Gel and Chew sponsor for the annual event. This dynamic partnership underscores GU’s dedication to supporting athletes with their high-quality energy products, which will be available at the on-course Energy Zones. The race is set to take place on February 18, 2024.
As the pioneering creator of the first sports nutrition energy gel, GU has established itself as the preferred fuel choice for athletes of all levels, from elite competitors vying for victory to recreational runners aiming for personal bests. Renowned for their scientifically formulated, athlete-tested products, GU offers a range of flavors that not only deliver results, but also add an element of enjoyment to the race experience.
“We are thrilled to collaborate with the Ascension Seton Austin Marathon,” says Cody Logan, GU Brand Experience Manager. “Their commitment to organizing a top-tier running event in Austin perfectly aligns with our mission to fuel athletes on their journey to success.”
Participants can look forward to a variety of GU products on race day, including Strawberry Chews (Caffeine), Lemon Sublime Gel (Caffeine-Free), Chocolate Outrage Gel (20 mg of caffeine), and Salted Watermelon Gel (20 mg of caffeine), providing a diverse array of energy options to suit individual preferences and needs. In keeping with their commitment to sustainability, the Ascension Seton Austin Marathon in collaboration with GU will feature TerraCycle-labeled bins throughout the race weekend to collect sports nutrition wrappers, contributing to a more environmentally friendly event experience.
Megan Frausto, the Partnership Manager for the Ascension Seton Austin Marathon, emphasizes the expansive importance of the collaboration, expressing, “Our partnership with GU goes beyond race day fueling. It is a shared year round commitment to making a positive impact on the Austin running community that culminates to an enhanced race day experience for all runners.”
The Ascension Seton Austin Marathon showcases the vibrant culture and community spirit of Austin, with highlights including live music, energetic spectators, and iconic landmarks along the course. Runners can register for the event on the official website.
Online registration for the marathon, half marathon, and 5k is currently available, but the full marathon has sold out.
About the Ascension Seton Austin Marathon®: Since its inception in 1992, the Austin Marathon® has emerged as a world-class running event, attracting participants from all 50 states and over 50 countries. With a course that spans every quadrant of this dynamic city, offering a festive atmosphere with live music throughout, the marathon culminates in a vibrant finisher party. The event also serves as a powerful force for good, raising hundreds of thousands of dollars annually for various non-profit organizations. The Austin Marathon elevates Presidents Day weekend into a grand showcase of athleticism and community spirit, making it a bucket-list event for athletes, enthusiasts, and supporters from all over the world.
About GU Energy Labs®: GU Energy Labs helps athletes of all abilities reach their best performance with hydration, energy, and recovery products that deliver the right nutrients, in the right amounts, at the right time. Headquartered in Berkeley, GU Energy Labs produces all its energy gels onsite with solar-generated power. Recommit to becoming your best athletic self, learn more about GU products, and discover how nutrition planning can help you get there at www.guenergy.com
