Austin Marathon, Red Bull Announce Partnership

in ,

High Five Events, one of the largest privately owned event production companies in the United States, is thrilled to announce that Red Bull will be an official partner for the 2017 Austin Marathon® presented by NXP. The partnership will provide participants with Red Bull during their race day experience. Additional race day activations are still being planned and will enhance the finish line festival.

The original Red Bull energy drink and Red Bull sugarfree will be available to all participants at the start and finish lines and at every aid station along the full and the half marathon course. Red Bull, first created 29 years ago in Austria, is well-known for their sponsorship of and involvement with sports, racing, and extreme adventures. In addition to product support throughout the course, the Red Bull team is currently working on additional audio and visual race day activations.

“Having Red Bull involved with the Austin Marathon is a unique opportunity,” said Jack Murray, co-owner of High Five Events. “They’re going to bring an energy that will brighten the course and provide participants the jolt needed to get them to the finish line.”

The Austin Marathon will celebrate its 26th year running in the capital of Texas. Austin’s flagship running event annually attracts runners from all 50 states and 20+ countries around the world. With start and finish locations just a few blocks apart, and within walking distance of many downtown hotels and restaurants, the Austin Marathon is the perfect running weekend destination. Participants can still register for the marathon, half marathon, or 5K.

Mayor Steve Adler Invites Runners to Austin Marathon

in

Austin Mayor Steve Adler extends an open invitation to all runners to come run the Austin Marathon® presented by NXP. Adler, a former finisher of the Austin Half Marathon, talks about the Mayor’s Cup, challenges businesses to sign up for the Corporate Challenge, and highlights what makes the Austin Marathon one of the greatest marathons in the country.

“Whether you’re an elite runner or you’re just going to take a leisurely 26.2-mile stroll around Austin, it’s going to be a beautiful course,” said Austin Mayor Steve Adler. “There is no better city to recover in. Come see us in Austin.”

Mayor Adler has given his stamp of approval to the Mayor’s Cup, which will reward the top elite athletes and the business that wins the Corporate Challenge.

Elite Athlete Program applications are still being accepted and elite marathoners can apply on the Austin Marathon’s website. Athletes that meet the program’s standards and are accepted will be given one comp entry to the 2017 Austin Marathon, a complimentary ride from Austin-Bergstrom International Airport to downtown and back to the airport, and the option of a hotel room or home stay for two nights at no cost.

The Corporate Challenge, powered by FitRankings, will challenge businesses to engage in a friendly competition with one another and allow their employees to track their training and race-day activity. FitRankings ranks companies and individuals using real-time data from the latest wearable devices and fitness apps. Sign up for the Corporate Challenge, add your company, and join the Austin Marathon Challenge.

The Austin Marathon will celebrate its 26th year running in the capital of Texas. Austin’s flagship running event annually attracts runners from all 50 states and 20+ countries around the world. With start and finish locations just a few blocks apart, and within walking distance of many downtown hotels and restaurants, the Austin Marathon is the perfect running weekend destination. Participants can still register for the marathon, half marathon, or 5K.

Austin Marathon and FitRankings Launch Corporate Challenge

in

High Five Events is proud to launch the 2017 Austin Marathon® presented by NXP Corporate Challenge along with FitRankings. Companies and organizations of all sizes are invited to participate in the 2017 Corporate Challenge, which will utilize FitRankings’ universal platform for tracking fitness activity. The winning companies will be awarded the Mayor’s Cup and have bragging rights for a year.

“We’re excited to have FitRankings  implement their cutting-edge technology,” said Jack Murray, co-owner of High Five Events. “Austin is one of the fittest cities in the country and this Corporate Challenge will highlight that fact.”

The Corporate Challenge will challenge businesses to compete against one another for the Mayor’s Cup and allow their employees to track their training and race-day activity. FitRankings ranks companies and individuals using real-time data from the latest wearable devices and fitness apps. Their algorithm converts all activity into one metric (MET Minutes) that is recognized by the Centers for Disease Control. Sign up for the Corporate Challenge through FitRankings, add your company, and join the Austin Marathon Challenge.

“We believe work is a sport and we understand training for a marathon can be lonely,” said Patrick Hitchins, CEO of FitRankings. “FitRankings’ technology will allow employees, companies, and the larger Austin business community to connect, compete, and come together in a meaningful way ahead of the event.”

The Austin Marathon will celebrate its 26th year running in the capital of Texas. Austin’s flagship running event annually attracts runners from all 50 states and 20+ countries around the world. With start and finish locations just a few blocks apart, and within walking distance of many downtown hotels and restaurants, the Austin Marathon is the perfect running weekend destination. Participants can still register for the marathon, half marathon, or 5K.

About High Five Events: Beginning with the launch of a single triathlon in 2003, High Five Events has grown to become one of the largest privately owned event production companies in the United States. In addition to the events it owns and produces, the Austin, Texas-based company offers consulting and event production services to dozens of additional events each year. High Five Events is community-centric and has more than 83 years’ experience organizing large events across different venue types in a variety of locations. Follow High Five Events on Twitter (@highfiveevents), Instagram (@highfiveevents), and Facebook (facebook.com/HighFiveEventsWorldWide/) for news and updates.

About NXP Semiconductors: NXP Semiconductors N.V. (NASDAQ:NXPI) enables secure connections and infrastructure for a smarter world, advancing solutions that make lives easier, better, and safer. As the world leader in secure connectivity solutions for embedded applications, NXP is driving innovation in the secure connected vehicle, end-to-end security and privacy, and smart connected solutions markets. Built on more than 60 years of combined experience and expertise, the company has 45,000 employees in more than 35 countries and posted revenue of $6.1 billion in 2015. Find out more at www.nxp.com.

About FitRankings: FitRankings connects companies, organizations, and people through a universal platform for fitness. By using a proprietary algorithm, FitRankings converts any fitness activity from apps and wearables and into one metric, which has been recognized by the Centers for Disease Control. FitRankings is helping hundreds of top companies redefine their health programs using the FitRankings Enterprise solution. Organizations are using FitRankings platform to create deeper relationships with their members. FitRankings connects friends, families, and people by allowing them to connect across apps, wearables, and activities. Connect today at FitRankings.com.

Austin Marathon Partnering with Oskar Blues Brewery Austin

in ,

AUSTIN, Texas, November 8, 2016 — High Five Events, one of the largest privately owned event production companies in the United States, is excited to introduce Oskar Blues Brewery Austin as the Official Beer Sponsor for the 2017 Austin Marathon® presented by NXP. The Austin Marathon will feature Oskar Blues signature Austin-brewed beers at the finish line festival’s beer garden.

“We’re thrilled to be part of the Austin Marathon and offer ice cold, anti-ficial “recovery” drinks for all 21 and over race finishers,” said Diana Ralston, Director of Sponsorships for Oskar Blues. “We’ve been busy brainstorming ways to integrate along the course and are excited to bring a little OB vibe to this much-loved Austin tradition.”

Oskar Blues Brewery Austin, the first craft beer brewery to can craft beer, will offer 21+ finishers and spectators their award-winning, Austin-brewed beers on race day. The Austin Marathon’s beer garden will provide runners and their friends and family a place to gather, relax, and enjoy any one of Oskar Blues’ signature craft brews post-race.

“We’re thrilled to have Oskar Blues provide our finishers and spectators with their award-winning craft brews on race day,” said Jack Murray, co-owner of High Five Events. “Oskar Blues has been a staple in the endurance and outdoor activity scene and their addition to our finish line festival will make race day that much more memorable for our participants and spectators.”

The Austin Marathon will celebrate its 26th year running in the capital of Texas. Austin’s flagship running event annually attracts runners from all 50 states and 20+ countries around the world. With start and finish locations just a few blocks apart, and within walking distance of many downtown hotels and restaurants, the Austin Marathon is the perfect running weekend destination. Participants can still register for the marathon, half marathon, or 5K.

About High Five Events: Beginning with the launch of a single triathlon in 2003, High Five Events has grown to become one of the largest privately owned event production companies in the United States. In addition to the events it owns and produces, the Austin, Texas-based company offers consulting and event production services to dozens of additional events each year. High Five Events is community-centric and has more than 83 years’ experience organizing large events across different venue types in a variety of locations. Follow High Five Events on Twitter (@highfiveevents), Instagram (@highfiveevents), and Facebook (facebook.com/HighFiveEventsWorldWide/) for news and updates.

About NXP Semiconductors: NXP Semiconductors N.V. (NASDAQ:NXPI) enables secure connections and infrastructure for a smarter world, advancing solutions that make lives easier, better, and safer. As the world leader in secure connectivity solutions for embedded applications, NXP is driving innovation in the secure connected vehicle, end-to-end security and privacy, and smart connected solutions markets. Built on more than 60 years of combined experience and expertise, the company has 45,000 employees in more than 35 countries and posted revenue of $6.1 billion in 2015. Find out more at www.nxp.com.

About Oskar Blues Brewery Austin: Oskar Blues Brewery’s Austin location at 10420 Metric Boulevard, near the Domain in North Austin, opened its doors to the public in late-July 2016 with a focus on providing the freshest possible OB beer to Texans. The taproom boasts a 5000 square foot space with a state-of-the-art sound system and stage for live music. The Austin location, Oskar Blues’ third brewery after the flagship in Longmont, Colorado and Brevard, North Carolina spans 50,000 square feet and will brew many, if not most, of OB’s well-known lineup plus many Austin-specialties. To keep up with all things Oskar Blues, visit http://www.oskarblues.com.