Austin Marathon and Spurs Austin International Half Unite for Free Group Runs, Prizes & More
The road to race season begins now as the Ascension Seton Austin Marathon and Spurs Austin International Half, formerly 3M Half, proudly launch RUN AUSTIN® Kickoff Week, an eight-day celebration of free group runs, giveaways, and community events, from September 9–16, 2025. This annual event sets the stage for Austin’s premier races — the Ascension Seton Austin Marathon, Half & 5K (February 15, 2026) and the Spurs Austin International Half (January 18, 2026) — bringing together seasoned athletes, first-time runners, and fitness enthusiasts to connect, train, and celebrate the vibrant running culture that defines the city.
Throughout Kickoff Week, runners of all levels are invited to join more than 35 free group runs hosted across Austin and surrounding areas. Each event is designed to inspire movement and connection, offering participants a chance to meet fellow runners, explore local routes, and gear up for the 2026 racing season. The celebration will feature daily giveaways from sponsors and partners, including premium running gear, nutrition products, and race-related prizes valued at over $60,000. In addition to more than 35 free group runs, the week will highlight two special community events: free snow cones on the Lady Bird Lake Trail and a stop at Coffee and Chill, creating opportunities for runners to connect and engage with the Austin running community.
Run Austin Kickoff Week has become a cornerstone of Austin’s running calendar,” said Stacy Keese, co-owner of High Five Events, producers of both races. “This event is about more than just training. It’s about creating moments of connection, celebrating progress, and setting the tone for an amazing event season ahead.”
PNC Bank, presenting sponsor of the 2026 Ascension Seton Austin Marathon Health & Fitness Expo, along with other event partners, will provide giveaways at many of the week’s group runs and daily promotions, underscoring its dedication to supporting major community events and promoting wellness initiatives in Central Texas. “We’re excited to continue our support of the local running community during the Run Austin® Kickoff Week,” said Steven González, PNC regional president for Austin. “This event is another opportunity for us to celebrate community, bring families together and promote good health and wellness throughout the region.”
About the Ascension Seton Austin Marathon®: Since its inception in 1992, the Austin Marathon® has emerged as a world-class running event, attracting participants from all 50 states and over 50 countries. With a course that spans every quadrant of this dynamic city, offering a festive atmosphere with live music throughout, the marathon culminates in a vibrant finisher party. The event also serves as a powerful force for good, raising hundreds of thousands of dollars annually
for various non-profit organizations. The Austin Marathon elevates Presidents Day weekend into a grand showcase of athleticism and community spirit, making it a bucket-list event for athletes, enthusiasts, and supporters from all over the world.
About the Spurs Austin International Half: The Spurs Austin International Half, formerly the 3M Half Marathon, is one of Texas’ fastest and most exciting 13.1-mile events. Established in 1995, it features a net-downhill course that winds through Austin’s most iconic neighborhoods and finishes downtown. Runners enjoy a high-energy experience with live music, enthusiastic spectators, and top-tier course support. With PR potential, great swag, and an unbeatable Austin vibe, this event welcomes runners of all levels. Learn more at DownhillToDowntown.com.
About Run Austin® : Run Austin® is the official trademark uniting two of Austin’s premier running events: the Ascension Seton Austin Marathon and the Spurs Austin International Half. Created to celebrate the city’s vibrant running culture, Run Austin showcases the spirit, energy, and diversity of the Austin running community. With world-class event experiences, scenic courses, and strong community engagement, Run Austin represents the best of endurance sport in one of the nation’s most active cities. Learn more at AustinMarathon.com and AustinInternationalHalf.com
RUN AUSTIN Kickoff Week Brings Runners Together for 8 Days of Community & Fun
in Blog postAustin Marathon and Spurs Austin International Half Unite for Free Group Runs, Prizes & More
The road to race season begins now as the Ascension Seton Austin Marathon and Spurs Austin International Half, formerly 3M Half, proudly launch RUN AUSTIN® Kickoff Week, an eight-day celebration of free group runs, giveaways, and community events, from September 9–16, 2025. This annual event sets the stage for Austin’s premier races — the Ascension Seton Austin Marathon, Half & 5K (February 15, 2026) and the Spurs Austin International Half (January 18, 2026) — bringing together seasoned athletes, first-time runners, and fitness enthusiasts to connect, train, and celebrate the vibrant running culture that defines the city.
Throughout Kickoff Week, runners of all levels are invited to join more than 35 free group runs hosted across Austin and surrounding areas. Each event is designed to inspire movement and connection, offering participants a chance to meet fellow runners, explore local routes, and gear up for the 2026 racing season. The celebration will feature daily giveaways from sponsors and partners, including premium running gear, nutrition products, and race-related prizes valued at over $60,000. In addition to more than 35 free group runs, the week will highlight two special community events: free snow cones on the Lady Bird Lake Trail and a stop at Coffee and Chill, creating opportunities for runners to connect and engage with the Austin running community.
Run Austin Kickoff Week has become a cornerstone of Austin’s running calendar,” said Stacy Keese, co-owner of High Five Events, producers of both races. “This event is about more than just training. It’s about creating moments of connection, celebrating progress, and setting the tone for an amazing event season ahead.”
PNC Bank, presenting sponsor of the 2026 Ascension Seton Austin Marathon Health & Fitness Expo, along with other event partners, will provide giveaways at many of the week’s group runs and daily promotions, underscoring its dedication to supporting major community events and promoting wellness initiatives in Central Texas. “We’re excited to continue our support of the local running community during the Run Austin® Kickoff Week,” said Steven González, PNC regional president for Austin. “This event is another opportunity for us to celebrate community, bring families together and promote good health and wellness throughout the region.”
About the Ascension Seton Austin Marathon®: Since its inception in 1992, the Austin Marathon® has emerged as a world-class running event, attracting participants from all 50 states and over 50 countries. With a course that spans every quadrant of this dynamic city, offering a festive atmosphere with live music throughout, the marathon culminates in a vibrant finisher party. The event also serves as a powerful force for good, raising hundreds of thousands of dollars annually
for various non-profit organizations. The Austin Marathon elevates Presidents Day weekend into a grand showcase of athleticism and community spirit, making it a bucket-list event for athletes, enthusiasts, and supporters from all over the world.
About the Spurs Austin International Half: The Spurs Austin International Half, formerly the 3M Half Marathon, is one of Texas’ fastest and most exciting 13.1-mile events. Established in 1995, it features a net-downhill course that winds through Austin’s most iconic neighborhoods and finishes downtown. Runners enjoy a high-energy experience with live music, enthusiastic spectators, and top-tier course support. With PR potential, great swag, and an unbeatable Austin vibe, this event welcomes runners of all levels. Learn more at DownhillToDowntown.com.
About Run Austin® : Run Austin® is the official trademark uniting two of Austin’s premier running events: the Ascension Seton Austin Marathon and the Spurs Austin International Half. Created to celebrate the city’s vibrant running culture, Run Austin showcases the spirit, energy, and diversity of the Austin running community. With world-class event experiences, scenic courses, and strong community engagement, Run Austin represents the best of endurance sport in one of the nation’s most active cities. Learn more at AustinMarathon.com and AustinInternationalHalf.com
Top 5 Hidden Gems for Post-Run Recovery in Austin
in Blog postWhether you’ve just finished a long training run on the Lady Bird Lake Trail or crossed the finish line at one of Austin’s iconic races, recovery is key. While many athletes know the go-to spots for post-run meals and stretches, Austin has plenty of lesser-known gems that offer relaxation, nourishment, and rejuvenation. Here are five hidden gems for post-run recovery in Austin that every runner should add to their list.
Skip the crowded Barton Springs Pool and wander deeper into the Greenbelt to find tucked-away swimming holes. These quieter spots along Barton Creek are perfect for an ice bath–style dip to soothe tired legs after pounding the pavement. The shaded trails and gentle creek sounds also make it a serene spot for a cool-down walk or light yoga.
Why it’s great for recovery: Natural cold-water immersion reduces inflammation and helps speed up muscle recovery.
Located off Burnet Road, this intimate yoga studio offers restorative and sound-healing classes that go beyond traditional yoga. It’s a peaceful, low-key environment where runners can stretch, realign, and calm their nervous system after a big effort.
Why it’s great for recovery: Gentle yoga and sound therapy help improve circulation, flexibility, and mental relaxation—key elements for recovery.
After a long run, fueling your body with nutrient-rich food is essential. Casa de Luz, a community-centered restaurant near Zilker, serves plant-based, macrobiotic meals that are light yet deeply nourishing. Their soups, grain bowls, and teas are perfect for replenishing energy stores without weighing you down.
Why it’s great for recovery: Whole-food, anti-inflammatory meals support faster muscle repair and overall wellness.
While Austin has plenty of massage studios, Myo Massage Collective on West 5th Street is a hidden gem offering highly tailored bodywork. They specialize in sports massage, trigger-point therapy, and stretching—perfect for runners dealing with tight calves, sore quads, or lingering injuries.
Why it’s great for recovery: Targeted massage helps break up lactic acid, improve range of motion, and prevent injury.
Post-run recovery isn’t just about stretching and ice baths—sometimes, it’s about rewarding yourself with a balanced, protein-packed meal. Komé, a cozy Japanese spot on Airport Blvd., offers fresh sushi and hearty rice bowls that give your body the carbs and lean protein it needs to rebuild.
Why it’s great for recovery: High-quality protein and omega-3s help repair muscle tissue and fight inflammation.
Final Thoughts
Austin is full of hidden gems where runners can recover both physically and mentally. From natural springs and mindful yoga studios to nourishing eateries and specialized massage, these under-the-radar spots provide unique ways to recharge. Next time you lace up your shoes for a run, plan your recovery with one of these post-run havens in Austin.
Coffee and Community: Best Post-Run Cafés in Austin
in Blog postAustin’s vibrant running community doesn’t stop at the finish line. After a long run on the trails or through the city streets, many runners head straight to a local café for a well-deserved cup of coffee, a healthy bite, and good conversation. Whether you’re training for a marathon, cooling down from a morning jog around Lady Bird Lake, or just looking for a runner-friendly spot, Austin has plenty of cafés that fuel both body and community.
In this guide, we’re highlighting some of the best post-run cafés in Austin—places where runners gather, refuel, and recharge.
Located right on Lake Austin, Mozart’s Coffee Roasters is a favorite among runners who finish up along the trail. With spacious outdoor seating and views of the water, it’s the perfect place to stretch, sip on a locally roasted brew, and enjoy a pastry. Runners love its relaxed atmosphere and the sense of community that comes with watching other active Austinites pass by.
Runner tip: Opt for their cold brew on hot summer days—it’s as refreshing as it is energizing.
Known for its lively, dog-friendly patio, Radio Coffee & Beer in South Austin is a post-run staple. Many local run clubs use Radio as a meetup point, making it a hub of runner camaraderie. Beyond great coffee, you’ll find food truck options (like Veracruz tacos) to replenish those carbs and proteins after your workout.
Runner tip: Join a group run that starts and ends here—you’ll find both fitness and friendships.
A smaller but mighty stop in East Austin, Fleet Coffee is known for its inventive espresso drinks and minimalist vibe. Runners appreciate the quick service and quality that makes it easy to grab a post-run latte on the go.
Runner tip: Try their seasonal specials for a unique pick-me-up.
Whether you’re a sunrise runner or prefer late-night miles, Epoch Coffee is always open. With locations across Austin, it’s a go-to spot for those who want consistency and a cozy community feel. The North Loop location is especially popular with runners cooling down after hitting nearby neighborhoods.
Runner tip: Pair your coffee with one of their fresh-baked pastries for a post-run reward.
Famous for its “I love you so much” mural on South Congress, Jo’s Coffee is more than just an Instagram spot. It’s a welcoming café where runners often gather after long runs through downtown or South Congress Avenue. Their iced turbo is a favorite for a caffeine kick that doubles as a sweet treat.
Runner tip: If you’re training downtown, Jo’s is the perfect cool-down destination.
Why Post-Run Cafés Matter for Austin’s Running Community
Austin isn’t just a city of great running routes—it’s a city of connection. Post-run cafés give runners a chance to:
Refuel properly with coffee, protein, and carbs
Connect with the community by sharing stories and plans for the next run
Recover in comfort with shaded patios, cozy corners, and plenty of hydration options
These local spots aren’t just coffee shops—they’re an extension of Austin’s thriving running culture.
Final Thoughts
Whether you’re training for the Austin Marathon, logging easy miles, or simply love the joy of running, these Austin cafés are ideal spots to rest, refuel, and connect with fellow runners. Coffee and community go hand-in-hand, and in Austin, both are always brewing.
Looking for more runner-friendly spots in Austin? Stay tuned to our blog for guides on trails, training tips, and community events.
The Power of Positive Self-Talk in Marathon Training
in Blog post, Training AdviceHow Affirmations and Mindset Can Influence Your Training Outcomes
Training for a marathon is as much a mental challenge as it is a physical one. While hours of running, strength work, and nutrition planning are essential, your inner dialogue can be the hidden factor that determines whether you cross the finish line with a smile—or struggle to get there at all. Positive self-talk and affirmations are powerful tools that can sharpen your mindset, improve performance, and help you enjoy the journey.
Why Mindset Matters in Marathon Training
Your thoughts directly influence your emotions, which in turn affect your actions. When training gets tough—whether you’re hitting the wall during a long run or struggling to stick to your schedule—a negative mindset can cause you to slow down, skip sessions, or even quit altogether.
On the other hand, a positive mindset helps you:
Stay motivated through grueling weeks of training.
Push past discomfort when your legs and lungs beg you to stop.
Maintain consistency, even on days when motivation is low.
Recover faster by focusing on progress instead of setbacks.
The best athletes understand that mental resilience is built just like physical endurance—through consistent practice.
What is Positive Self-Talk?
Positive self-talk is the practice of using encouraging, supportive language toward yourself. It’s not about ignoring reality or pretending challenges don’t exist—it’s about framing those challenges in a way that fuels progress instead of self-doubt.
Example shift:
Negative: “I’ll never be able to run 26.2 miles.”
Positive: “I’m getting stronger every week and building toward 26.2 miles.”
The Role of Affirmations in Training
Affirmations are short, powerful statements you repeat to yourself to reinforce a desired belief or outcome. By saying these phrases regularly—especially during workouts or moments of self-doubt—you rewire your brain to focus on possibilities instead of limitations.
Examples for marathon training:
“I am strong, capable, and ready for this challenge.”
“Every step brings me closer to my goal.”
“I run with strength, endurance, and joy.”
Over time, these statements help replace doubt with confidence, especially during race day pressure.
How to Use Affirmations in Your Training Routine
Choose statements that resonate – Pick phrases that inspire you personally.
Repeat them daily – Morning, during training runs, or before bed.
Pair them with action – Affirmations are most powerful when you follow them with consistent training.
Use them as mental fuel – During long runs or tough intervals, repeat your affirmation in rhythm with your breath or strides.
Science Behind the Strategy
Research in sports psychology shows that self-talk and affirmations can:
Improve endurance performance.
Increase pain tolerance.
Enhance focus during competition.
Boost confidence in high-pressure situations.
By creating a consistent habit of positive self-talk, you can train your brain to respond constructively to challenges instead of retreating from them.
Bringing It All Together
The marathon is a mental race as much as it is a physical one. By practicing positive self-talk and incorporating affirmations into your training, you can strengthen your mental resilience, stay committed to your goals, and make the journey more enjoyable.
Next time you lace up your shoes, remember: your body runs the miles, but your mind carries you to the finish line.