Ascension Seton Austin Marathon Announces Partnership with GOOD GOOD®

GOOD GOOD® Named Official Jam and Goodie Bag Sponsor for Austin’s Premier Running Event.

Austin, Texas, August 22, 2025 – The Ascension Seton Austin Marathon, Half Marathon, & 5K has announced its official partnership with GOOD GOOD®, naming the Austin-based premium jams and spreads brand as the Official Jam of the Austin Marathon and sponsor of the “GOOD GOOD® Goodie Bag” for all participants. This collaboration aims to provide athletes with high-quality, no-added-sugar products, enhancing their race day experience and promoting healthy living within the running community.

We’re thrilled to welcome GOOD GOOD® as a partner of the Austin Marathon, bringing their commitment to healthier, yet still delicious fuel to our runners and community. Together, we’ll celebrate health, energy, and the joy of crossing the finish line with the perfect blend of flavor and performance,” said Megan Frausto, Strategic Partnership Manager of the Austin Marathon.

GOOD GOOD®, known for its premium jams, jellies, and spreads made with non-GMO ingredients and no added sugar was founded in Reykjavik, Iceland, and is now based in Austin, Texas. Through this partnership, all Austin Marathon participants will receive a special GOOD GOOD® Goodie Bag, featuring products to help fuel their training and race day experience. 

“We are beyond excited to partner with the Austin Marathon as the Official Jam Sponsor,” said Gardar Stefansson, Co-founder and CEO of GOOD GOOD®. “After running the Austin Half Marathon in 2025, I was struck by how vibrant, welcoming, and fun this community is — in my opinion, it’s one of the best runs on the planet. As a newly established Austin-based business and resident, we’re proud to support one of the city’s most iconic events. Here’s to running, jamming, and spreading good vibes in 2026.” 

GOOD GOOD® encourages athletes and consumers to discover its wide range of healthy, delicious products. The brand’s offerings can be found first at local Texas retailers such as HEB and Whole Foods Market. Additionally, products are available for purchase online through Amazon and directly from goodgoodbrand.com, providing convenient access for all.

About the Ascension Seton Austin Marathon®: Since its inception in 1992, the Austin Marathon® has emerged as a world-class running event, attracting participants from all 50 states and over 50 countries. With a course that spans every quadrant of this dynamic city, offering a festive atmosphere with live music throughout, the marathon culminates in a vibrant finisher party. The event also serves as a powerful force for good, raising hundreds of thousands of dollars annually for various non-profit organizations. The Austin Marathon elevates Presidents Day weekend into a grand showcase of athleticism and community spirit, making it a bucket-list event for athletes, enthusiasts, and supporters from all over the world.

About GOOD GOOD®:  Born in Reykjavik, Iceland and made in the EU, GOOD GOOD® is a

premium jams and spreads brand. Now based in Austin, Texas, GOOD GOOD® crafts products

with real non-GMO ingredients and no added sugar, delivering nostalgic flavors with a modern

twist for every kind of eater.

Running Form: Small Adjustments for Big Gains

When it comes to marathon training, most runners focus on building endurance, increasing mileage, and improving speed. But there’s another critical factor that can significantly impact your performance and reduce your injury risk: running form. While it might seem like a small detail, optimizing your form can lead to big gains in efficiency, reduce the stress on your muscles and joints, and help you avoid the common injuries that plague long-distance runners.

In this blog, we’ll explore several key techniques to improve your running form, reduce injury risk, and make every stride count.

 

1. Posture: Stand Tall, Run TallA woman in athletic wear and orange running shoes is running outdoors on a sunny day, showcasing great running form with a concrete wall in the background. Austin Marathon Half Marathon & 5K

The foundation of good running form starts with proper posture. A slight lean forward from your ankles (not your waist) will help you maintain balance and momentum without wasting energy. Imagine a straight line from your head to your heels, as if you’re being gently pulled upward by a string. This alignment allows for more efficient use of your muscles, reducing the strain on your back and core.

Tip: Avoid slouching or leaning too far forward, as this can lead to lower back pain and poor running mechanics. Keep your chest open, shoulders relaxed, and spine neutral.

 

2. Foot Strike: Aim for a Midfoot LandingTwo people, a woman and a man, are seen from below as they walk or jog outdoors. The bright blue sky is in the background, and one man’s sneakered foot is prominently in the foreground, showcasing proper running form. Austin Marathon Half Marathon & 5K

Where and how your feet hit the ground is a key factor in preventing injury and improving efficiency. A common mistake among new runners is overstriding, where the foot lands too far in front of the body. This causes unnecessary braking forces and puts extra strain on your joints. Instead, aim for a midfoot strike, where your foot lands directly beneath your body.

Tip: To achieve a midfoot strike, focus on keeping your strides short and light. You should feel like you’re “falling” forward slightly with each step rather than pushing yourself forward with each stride.

 

3. Cadence: Find Your RhythmA group of runners in athletic gear and numbered bibs participate in a road race, focusing on their running form and making small adjustments for big gains as they move along a paved street under bright sunlight. Austin Marathon Half Marathon & 5K

Cadence refers to the number of steps you take per minute. A higher cadence (typically around 170-180 steps per minute for most runners) reduces the risk of injury and improves running efficiency. When your cadence is too low, you may tend to overstride, which increases the impact on your knees and hips. A quicker cadence helps to reduce this impact, keeping your body in a better position to absorb shock.

Tip: Use a metronome or running app to monitor your cadence. Try to gradually increase your steps per minute to a target of around 180. Shortening your stride and increasing cadence will allow you to use less energy per step.

 

4. Arm Swing: Keep It Relaxed and EfficientA woman in red athletic wear jogs along a sandy beach, showcasing excellent running form as the ocean sparkles in the background on a clear day. Austin Marathon Half Marathon & 5K

Your arms play a crucial role in maintaining your running form and rhythm. If your arms are stiff or cross your body, you’ll waste energy and risk injury. The key is to keep your arms relaxed, with your elbows bent at about 90 degrees. Your hands should move in a straight line, not crossing over your chest. This helps propel you forward efficiently while reducing strain on your shoulders and upper body.

Tip: Imagine that you’re gently holding a small ball in each hand, keeping them relaxed. Focus on swinging your arms in sync with your legs, using them to generate momentum and maintain your rhythm.

 

5. Core Engagement: Strengthen Your CenterA woman in athletic wear runs outdoors in a park at sunrise or sunset, listening to music with earphones. The sky is clear and trees are visible in the background, as she focuses on her running form. Austin Marathon Half Marathon & 5K

A strong core is the foundation of good running form. When you engage your core, you’re able to maintain good posture, prevent slouching, and avoid excessive tilting of your pelvis, which can lead to lower back pain. A strong core also helps with balance and stability, especially when running on uneven terrain.

Tip: During your runs, focus on gently pulling your belly button toward your spine, keeping your core engaged without over-tensing. This will help you maintain a stable and upright posture.

 

6. Stride Length: Short and SweetClose-up of a runner’s legs and shoes from behind, mid-stride on a road during a race, highlighting strong running form. The runner wears colorful socks and blue athletic shoes with orange soles, with other runners blurred in the background. Austin Marathon Half Marathon & 5K

Many runners think that lengthening their stride will help them go faster, but this often leads to overstriding, where the foot lands too far in front of the body. This can put excessive stress on your knees and hips, increasing the risk of injury. Instead, focus on a short, quick stride where your foot lands under your hips, not in front of you.

Tip: Think about running in a straight line with your footfall just below your body’s center of mass. Avoid reaching out with your foot and focus on maintaining a slight bend in your knees as you land.

 

7. Hip Position: Keep Them AlignedA woman in a black tank top and pink shorts is running outdoors against a light-colored, ridged wall. Her hair is in braids, and she appears to be mid-stride, showcasing excellent running form as she focuses on her exercise. Austin Marathon Half Marathon & 5K

Your hips are the engine of your running form, and keeping them in proper alignment is key to avoiding injuries like IT band syndrome or hip flexor strain. Misalignment of the hips can cause uneven stress on your knees, ankles, and lower back, leading to pain and discomfort.

Tip: Pay attention to your pelvis during your runs. Your hips should remain level and not tilt too far forward or backward. Engaging your core and slightly tilting your pelvis to a neutral position can help maintain better alignment throughout your run.

 

8. Relaxation: Loosen Up and Save EnergyA man in a yellow sleeveless shirt and a woman in a purple shirt are jogging outdoors with proper running form, smiling, under a blue sky with greenery in the background. Austin Marathon Half Marathon & 5K

One of the most common mistakes runners make is holding unnecessary tension in their bodies. Tension in your face, shoulders, arms, or hands can waste energy and increase fatigue. You should aim to be relaxed while running, particularly in your upper body. Clenching your fists or tightening your jaw can waste valuable energy that should be used to propel you forward.

Tip: Periodically check in with yourself during your run and consciously relax your hands, shoulders, and face. Think of running as a fluid motion where your body moves effortlessly.

 

9. Breathing: Find Your Breath RhythmA woman stands outdoors with both hands placed gently over her chest, wearing a sleeveless top. The softly blurred background suggests a calm setting, perfect for reflecting on running improvements or refining her running form. Austin Marathon Half Marathon & 5K

Breathing might seem automatic, but learning to control your breathing rhythm can improve your performance and help you run more efficiently. Focus on deep belly breathing rather than shallow chest breathing, which can lead to fatigue and cramping.

Tip: Try to establish a breathing pattern that matches your cadence. For example, inhale for two steps, exhale for two steps. This will help you maintain a steady flow of oxygen, reduce side stitches, and improve endurance.

 

Conclusion: Small Adjustments, Big Gains

Improving your running form doesn’t require drastic changes or expensive gear. By making small adjustments, such as improving posture, increasing cadence, and engaging your core, you can enhance your running efficiency, reduce the risk of injury, and ultimately perform better during your marathon.

Remember, running is a skill that takes time to develop, so be patient with yourself as you work on these techniques. Practice them during your training runs, and over time, you’ll notice that you’re running smoother, faster, and with less effort. By focusing on proper form, you’re setting yourself up for a more successful and injury-free marathon experience.

Happy running, and here’s to reaching new personal bests!

 

The Importance of Rest: How Recovery Days Enhance Marathon Training

When training for a marathon, it’s easy to get caught up in the hustle—logging miles, hitting paces, and striving for that next personal best. But one aspect of training that’s often overlooked is the crucial role of rest and recovery. While it may seem counterintuitive to take a break when you’re focused on pushing your limits, rest is actually an essential component of a successful marathon training plan. In this blog, we’ll dive into the importance of rest, how it helps prevent injuries, and how recovery days contribute to improving your performance.

 

The Science of Recovery: Why Rest Is EssentialA young woman enjoys a well-deserved rest on a couch with her hands behind her head, smiling and looking content. Sunlight streams through large windows in the background, creating a warm, peaceful atmosphere—perfect for recovery days during marathon training. Austin Marathon Half Marathon & 5K

When you’re running, your body is undergoing significant stress. Every stride impacts your muscles, joints, and connective tissue. As you increase your mileage and intensity, you’re creating tiny microtears in muscle fibers. While this might sound like a bad thing, it’s actually part of the process that leads to stronger muscles and improved endurance. However, in order to fully repair and rebuild those muscles, your body needs time to rest and recover.

Rest days allow your body to repair the damage from training, restore energy stores, and rebuild muscle tissue. Without adequate recovery, your body doesn’t have the chance to bounce back stronger, which can lead to burnout, decreased performance, and a higher risk of injury.

 

A person in a yellow shirt sits on a running track, holding their lower leg with a pained expression—possibly from marathon training. The affected area appears slightly red, highlighting the importance of rest days for proper recovery. Austin Marathon Half Marathon & 5KPreventing Overuse Injuries

Marathon training involves repetitive motion—specifically running, which places repetitive stress on your legs, hips, knees, and lower back. Over time, continuous training without sufficient rest can lead to overuse injuries, such as stress fractures, shin splints, tendonitis, and muscle strains. These injuries typically arise from doing too much too soon, without allowing the body enough time to heal.

By incorporating rest days into your training schedule, you’re giving your body the opportunity to repair tissues and replenish energy stores. This helps prevent the breakdown of muscles and reduces the risk of overuse injuries. Proper rest can also help mitigate the effects of inflammation, which is a common result of intense physical activity.

 

Enhancing Performance with RecoveryA man sits in a modern chair by a large window, leaning back with his hands behind his head and looking relaxed. Soft daylight fills the room, reflecting the calm and peaceful atmosphere of well-earned rest on recovery days from marathon training. Austin Marathon Half Marathon & 5K

It may sound counterproductive, but taking rest days can actually help you run faster and longer. When you train hard without taking enough time to recover, you risk reaching a plateau where performance improvements stall. However, when you allow your body to rest, it can adapt to the stress you’ve placed on it, leading to improved strength, endurance, and speed over time.

Recovery isn’t just about resting your legs—it’s also about allowing your body to fully recharge. Your muscles need time to repair, but your nervous system also needs to reset. Running stresses the central nervous system, which controls muscle contractions and coordination. A recovery day helps calm the nervous system, reducing fatigue and allowing you to train harder and more effectively in the long run.

 

Quality vs. Quantity: The Rest You NeedA young man with short hair and a light beard is relaxing on a beige sofa with his hands behind his head, eyes closed in calm rest. Sunlight streams through large windows—a perfect recovery day after marathon training. Austin Marathon Half Marathon & 5K

Rest doesn’t just mean taking a full day off from running; it can also include active recovery days. Active recovery allows you to engage in low-impact activities, such as walking, swimming, cycling, or yoga. These activities help keep blood flowing to your muscles, aiding in recovery without adding additional strain. On active recovery days, you’re still moving your body but at a lower intensity, which can help reduce muscle soreness and stiffness.

On full rest days, it’s important to give your body time to fully recover by avoiding any strenuous exercise. This doesn’t mean you should remain completely inactive—light stretching, foam rolling, or gentle movement can promote circulation and help with muscle flexibility. The goal is to let your body fully rest, repair, and rebuild.

 

Mental Recovery: The Often-Overlooked Aspect

While physical recovery is vital, mental recovery is equally important when preparing for a marathon. Marathon training can be mentally exhausting, especially when the miles pile up and the training intensity increases. Rest days give you a break not only from physical exertion but also from the mental strain of pushing yourself through tough workouts.

Taking time off allows you to reset mentally, reducing the risk of burnout. It gives you the opportunity to reflect on your progress and maintain motivation throughout the training cycle. Plus, the mental break can help you return to your training with a fresh perspective, ready to give it your all during your next workout.

 

How to Schedule Rest Days in Your Training PlanA red pencil rests on a calendar page, pointing at the 14th day of the month. The dates are arranged in a grid, with Recovery days and the number 29 highlighted in red. Austin Marathon Half Marathon & 5K

So, how do you incorporate rest into your marathon training plan? Most marathon training programs suggest one to two full rest days per week, depending on the intensity of your workouts and your individual needs. Your rest days should be strategically placed around your hard workouts or long runs to allow your body to recover fully. For example, scheduling a rest day after a long run ensures that your body has time to repair before your next tough workout.

If you’re following a specific training plan, rest days will be built in to optimize your performance. However, listen to your body. If you’re feeling fatigued, sore, or mentally drained, it’s okay to take an extra rest day. Pushing through extreme fatigue can lead to injury or burnout, so don’t be afraid to adjust your schedule when needed.

 

The Bottom Line: Rest Equals Results

In marathon training, progress is made not just by logging miles but by allowing your body to recover and rebuild. Rest days are vital for injury prevention, improved performance, and mental well-being. By scheduling rest into your plan, you’re setting yourself up for long-term success.

So next time you feel guilty for taking a rest day, remember that recovery is a key part of the process. It’s not just about how hard you work, but how well you recover that will make the biggest difference come race day.

Happy training, and remember—rest is an essential part of the journey!

Nutrition Myths Busted: What Runners Really Need to Eat

As marathoners, we’re often bombarded with nutrition advice from all directions. From pre-race fuel to post-run recovery meals, there’s a constant stream of opinions about what you should and shouldn’t eat to optimize your performance. While it’s important to nourish your body with the right foods, not all nutrition advice is created equal. Today, we’re setting the record straight by debunking some of the most common nutrition myths for marathoners.

Myth 1: Carbs Are the EnemyA young man uses chopsticks to eat noodles from a bowl at a wooden table, with other food dishes and a drink nearby—an inviting scene that could inspire any runner’s diet. Warm sunlight brightens the meal, highlighting balanced nutrition. Austin Marathon Half Marathon & 5K

Busted: If you’re training for a marathon, carbs are your best friend.

There’s a misconception that carbohydrates are something to be avoided, but for runners, carbs are a primary source of energy. During long runs and intense training, your body relies on glycogen (stored carbohydrates) to power through. Cutting carbs too drastically can leave you feeling fatigued and depleted, especially when race day approaches. Instead of fearing carbs, focus on the quality of the carbs you’re consuming. Opt for whole grains, fruits, vegetables, and legumes to fuel your body properly. A balanced intake of healthy carbs will ensure that you have the energy to run your best race.

 

Myth 2: Protein Is Only for Weightlifters

Busted: Protein is essential for marathoners too.A man with a beard and short hair, wearing a black tank top and a white towel around his neck, drinks from a protein shaker bottle in a gym setting—highlighting what runners should eat post-workout. Austin Marathon Half Marathon & 5K

While protein is often associated with strength athletes, it’s just as important for runners, especially marathoners. Protein helps with muscle repair and recovery, both of which are crucial after long runs and hard workouts. You don’t need to consume massive amounts of protein, but ensuring that each meal includes a moderate portion will help your muscles rebuild and grow stronger. Aim for lean sources like chicken, fish, tofu, beans, and dairy to support your training and recovery.

 

Myth 3: You Don’t Need to Worry About Hydration Until You’re Thirsty

Busted: Hydration needs to be managed proactively.Two marathon runners with finisher medals drink water after a race, showing the exhaustion and relief typical of race day. Their dedication raises questions about what runners eat and how a runner's diet impacts performance and recovery. Austin Marathon Half Marathon & 5K

Waiting until you’re thirsty to hydrate is a recipe for disaster when training for a marathon. By the time you feel thirsty, you’re already slightly dehydrated. Proper hydration is essential for performance, helping to regulate body temperature, maintain muscle function, and prevent cramping. Be sure to drink water consistently throughout the day and during your runs. For longer runs (over an hour), consider adding an electrolyte drink to replenish lost salts and minerals.

 

Myth 4: Fats Should Be Avoided

Busted: Healthy fats are vital for endurance athletes.A variety of healthy foods, ideal for a runner’s diet, including a raw salmon steak, half an avocado, olive oil, cashews, almonds, hazelnuts, and a walnut—all arranged on a white wooden surface. Austin Marathon Half Marathon & 5K

Fat often gets a bad rap in the world of nutrition, but not all fats are created equal. Healthy fats from sources like avocados, nuts, seeds, and olive oil play an essential role in keeping your body fueled and your joints healthy. Healthy fats provide long-lasting energy, which is especially important during the later stages of a marathon. They also help with inflammation and muscle recovery. So don’t shy away from fats; just be sure to choose the right ones.

 

Myth 5: Pre-Race Meals Should Be All About Pasta

Busted: A balanced pre-race meal is key.A close-up of spaghetti with meat sauce on a dark plate, topped with grated cheese and a basil leaf. A fork is twirling some spaghetti in the foreground, showcasing a classic example of what runners eat for balanced runners nutrition. Austin Marathon Half Marathon & 5K

It’s a classic pre-race tradition to indulge in a giant plate of pasta, but it’s not the only option for marathoners. While pasta is a good source of carbs, variety is important. Your pre-race meal should focus on a balanced mix of carbohydrates, protein, and healthy fats. If pasta isn’t your thing, consider options like rice, quinoa, sweet potatoes, or even a sandwich with lean protein and vegetables. Aim to eat this meal about 3-4 hours before the race to allow your body time to digest and store energy.

Myth 6: You Only Need to Focus on Nutrition During Long Runs

Busted: Daily nutrition matters just as much as race day nutrition.Two green street signs with white text reading "NUTRITION" and "HEALTH" intersect against a bright blue sky—a perfect snapshot for runners seeking guidance on what to eat and how to navigate nutrition myths. Austin Marathon Half Marathon & 5K

It’s easy to get caught up in thinking that nutrition only matters when you’re logging long miles. In reality, what you eat on a daily basis has a significant impact on your overall training and performance. A well-rounded diet, with proper hydration, will keep you energized and ready for training. Ensure that you’re getting a mix of protein, carbs, and healthy fats in each meal to support muscle growth, endurance, and recovery. Consistency in your diet helps prevent injuries and keeps your body strong throughout your training cycle.

 

Myth 7: Supplements Are the Secret to Success

Busted: Real food should always come first.A person pours a white capsule from a pill bottle into their hand, with an orange half and various blister packs of pills nearby—highlighting common runners nutrition practices and potential nutrition myths. Austin Marathon Half Marathon & 5K

Supplements can be helpful in some cases, but they should never replace a healthy, balanced diet. The key to good nutrition lies in whole foods, which provide a wide array of vitamins, minerals, and other nutrients that supplements can’t fully replicate. If you’re considering taking a supplement, make sure to consult with a healthcare provider to ensure that it’s necessary and beneficial to your specific needs.

 

Conclusion: Trust Your Nutrition to Fuel Your Success

When it comes to marathon nutrition, there’s no one-size-fits-all approach. However, focusing on balanced meals that prioritize whole foods—carbs, protein, fats, and hydration—will give you the fuel you need to perform your best. Don’t get distracted by popular myths or quick fixes. The key to marathon success is consistency, balance, and listening to your body.

So, the next time you lace up your shoes and hit the pavement, remember that what you put in your body can be just as important as the miles you log. Keep fueling up with real, whole foods, and you’ll be ready to crush your marathon goals.

Happy running!