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Austin Marathon Agrees to Two-Year Partnership with GU Energy Labs

GU Energy Labs will refuel participants at two on-course Energy Zones

The Ascension Seton Austin Marathon presented by Under Armour introduces GU Energy Labs (GU) as the Official Energy Gel and Chew. GU will refuel participants at two on-course Energy Zones which will be stocked with gels and chews. Austin Marathon has also taken GU’s TerraCycle pledge to upcycle all sports nutrition wrappers and divert them from the landfill. The 29th annual Austin Marathon, owned and produced by High Five Events, will take place on February 16, 2020.

“GU Energy Labs is thrilled to fuel all Ascension Seton Austin Marathon runners with GU Energy ROCTANE Gels at the on-course Energy Zones,” said Bridgette Travis, Experiential Marketing Manager at GU. “Prior to the race you can stop by the GU expo booth to taste test all 30 flavors of our Energy Gels to make sure there will be an on-course gel flavor that suits your palate.”

Austin Marathon takes GU’s TerraCycle pledge

On race day, GU will provide the following ROCTANE Energy Gels, Vanilla Orange (35 mg of caffeine), Chocolate Coconut (35 mg of caffeine), Blueberry Pomegranate (35 mg of caffeine) and Pineapple (no caffeine) on course. GU Blueberry Pomegranate Energy Chews (no caffeine) will also be available. In addition to other green initiatives, Austin Marathon has taken the GU TerraCycle pledge. TerraCycle-labeled bins will be available throughout race weekend in an effort to divert as many sports nutrition wrappers from the landfill as possible. This free recycling program is in addition to other green efforts. Austin Marathon also recycles, donates additional food and water, and donates discarded clothing to local nonprofits.

“We’re excited for our two-year partnership with GU because it expands beyond Feb. 16th and will allow us to enhance our community engagement efforts,” said Jack Murray, co-owner High Five Events. “GU’s race-day initiatives will support more than 17,000 participants at their Energy Zones while we reduce our event’s footprint.”

The Austin Marathon will celebrate its 29th year running in the capital of Texas in 2020. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. The start and finish locations are just a few blocks apart. They are within walking distance of many downtown hotels and restaurants. The finish line is in front of the picturesque Texas State Capitol. Austin Marathon is the perfect running weekend destination. Registration is currently open.

Austin Marathon Announces Sponsorship with Tito’s Handmade Vodka

Agreement marks the second year of Tito’s Handmade Vodka as a sponsor

The Ascension Seton Austin Marathon presented by Under Armour has announced a sponsorship with another Austin original, Tito’s Handmade Vodka. The agreement marks the second year in a row that Tito’s is a sponsor of Austin’s premier running event. Participants will enjoy cocktails at the Tito’s Handmade Vodka Shack Bar inside the beer garden as well as at a bar in the Hilton VIP Experience near the finish line. The 29th annual Austin Marathon, owned and produced by High Five Events, will take place on February 16, 2020.

Image of a bartender pouring a drink with Tito's Handmade Vodka at the 2019 Austin Marathon beer garden. “Tito’s Handmade Vodka takes great pride in supporting events in our hometown that bring the community together to give back,” said Zack Flores, National Philanthropic Programs Manager at Tito’s Handmade Vodka. “We’re honored to sponsor this year’s Austin Marathon to continue turning spirits into love and goodness. We’ll see you at the finish line!”

Tito’s will contribute to Austin Gives Miles

Tito’s will contribute to the celebratory finish line festival with custom cocktails and yard games. They will also donate $4,000 to Austin Gives Miles, the Austin Marathon’s philanthropic program benefiting Central Texas nonprofits. Through the company’s Love, Tito’s program, the Tito’s team has supported tens of thousands of causes—from lending a hand to communities affected by natural disasters to protecting the environment we all share to championing programs geared towards underserved communities. To learn more about Love, Tito’s, visit https://www.titosvodka.com/love/.

“We enjoy partnering with Austin companies like Tito’s Handmade Vodka because they love Austin and know how to showcase our city to the world,” said Jack Murray, co-owner High Five Events. “The return of Tito’s Handmade Vodka will add to the Austin experience that our participants travel from all over the world to enjoy.”

The Austin Marathon will celebrate its 29th year running in the capital of Texas in 2020. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. The start and finish locations are just a few blocks apart. They are within walking distance of many downtown hotels and restaurants. The finish line is in front of the picturesque Texas State Capitol. Austin Marathon is the perfect running weekend destination. Registration is currently open.

Camp Gladiator Returns as Official Community Fitness Partner

Austin Marathon tabs CG as its Official Community Fitness Partner

The Ascension Seton Austin Marathon presented by Under Armour announced today a sponsorship deal naming Camp Gladiator (CG) as its Official Community Fitness Partner. The agreement marks the second consecutive year in a row that CG and its trainers will be actively involved during race weekend. CG trainers will warm-up participants on race morning and cheer for everyone at multiple Official Cheer Stations along the course. The 29th annual Austin Marathon, owned and produced by High Five Events, will take place on February 16, 2020.

Image of a Camp Gladiator trainer smiling for the camera before the 2019 Austin Marathon. CG returns as the 2020 Austin Marathon's Official Community Fitness Partner.“Running a marathon can be one of the most challenging, yet rewarding physical fitness experiences,” said Ally Davidson, Founder and co-CEO of Camp Gladiator. “At CG, our goal is to show up for our community and share the joy of fitness with everyone. We are excited to encourage Austin Marathon runners every step of the way as they challenge themselves to finish strong during this awesome Austin event!!”

CG’s Official Cheer Stations return

CG is an outdoor group fitness company whose mission is to positively impact the physical fitness and ultimately the lives of as many people as possible. CG strives to be everywhere there are people and actively partners and engages at the community level to support, encourage and facilitate people of all athletic backgrounds in their long-term health and fitness pursuits.

“Last year’s participants were blown away by the on-course energy provided by CG trainers at their Official Cheer Stations,” said Jack Murray, co-owner High Five Events. “We’re glad CG is coming back for a second year and we know they’ll energize Austin Marathon participants!”

The Austin Marathon will celebrate its 29th year running in the capital of Texas in 2020. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. Having start and finish locations just a few blocks apart, being within walking distance of many downtown hotels and restaurants, and finishing in front of the picturesque Texas State Capitol makes the Austin Marathon the perfect running weekend destination. Registration is currently open.