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Clif Bar Returns to Austin Marathon for Second Year

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Partnership makes Clif Bar the Official Sports Nutrition of the Austin Marathon

High Five Events announces Clif Bar & Company will return as the Official Sports Nutrition for the 2018 Austin Marathon. The sponsorship will provide participants with the fuel needed to have a successful race and create enhanced race-day activations for participants and spectators alike.

“CLIF Bar is excited to support runners at the Austin Marathon by offering sports nutrition made with organic ingredients that will help them cross the finish line,” said Christina Yamanaka, South Marketing Manager at Clif Bar. “We are proud to be the Austin Marathon’s Official Sports Nutrition and will provide energy and nutrition on course, when athletes need it most.”

Runners can look for CLIF SHOT® Energy Gel on course at the two different CLIF® Energy Zones and other products at the finish line. Flavors include: Mocha, Citrus, Razz, and Vanilla. Participants can sample the newest CLIF Nut Butter Filled Energy Bars at the Health & Fitness Expo prior to race day. New flavors include Banana Chocolate Peanut Butter, Caramel Chocolate Peanut Butter, or Blueberry Almond Butter. In addition, the Austin Marathon and Clif Bar will increase community engagement and product awareness by offering free samples to training clubs, sampling product at running stores, supporting various demo runs around Austin, and hosting the 2nd Annual Austin Marathon Happy Hour.

“We collaborated with Clif Bar and created some amazing moments at the 2017 Austin Marathon,” said Jack Murray, co-owner of High Five Events. “We’re glad to have them back and are excited to build on such a successful event.”

The Austin Marathon will celebrate its 27th year running in the capital of Texas on February 18, 2018. Austin’s flagship running event annually attracts runners from all 50 states and 20+ countries around the world. Having start and finish locations just a few blocks apart, being within walking distance of many downtown hotels and restaurants, and finishing in front of the picturesque Texas State Capitol makes the Austin Marathon the perfect running weekend destination. Participants can register for the marathon, half marathon, or 5K.

Runner of Austin: Part VIII

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An update on our special series featuring four Austin runners and their journey as they reflect on the 3M Half Marathon and prepare for the Austin Marathon. Brought to you by CLIF Bar & Company, the Official Sports Nutrition of the 2017 Austin Marathon presented by NXP.

Name – Jason

Club – Rogue Running

2017 started off with a return to running. I had a few challenges at the end of 2016 race season including hernia surgery at the end of November and several weeks of playing single parent while my wife was out of the country.

After the operation I had to take it easy for 40 days; no lifting, running, cycling or much of anything. I was given medical release on January 4 to resume normal activities. First thing I did was head to the Barton Springs Greenbelt for a hike. I packed up my backpack with water and some Clif Nut Butters and headed out on a four hour hike, longest I’d done in weeks. I felt pretty good so I continued with some easy training for the 3M Half Marathon. Race day weather was good, wind was to our backs most of the time and I was feeling strong. I settled into an easy pace early on and had my standby Mocha Clif Shot gels to keep me fueled through the race. To my surprise I actually ran the entire race instead of a run/walk I expected it to be; my time was 2:07.

Jason – 2017 3M Half Marathon

As fun as 3M was, I now turn my focus to the Austin Half Marathon. I changed my plan from the full to the half after the surgery, but I am actually looking forward to it as I’ve never ran the half course before. With less than two weeks to go until race day, all I can do is trust my years of training and listen to my body to get me through this one and ready for the next. Fuel the adventure!

Runner of Austin: Part VII

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An update on our special series featuring four Austin runners and their journey as they reflect on the 3M Half Marathon and prepare for the Austin Marathon. Brought to you by CLIF Bar & Company, the Official Sports Nutrition of the 2017 Austin Marathon presented by NXP.

Name – Cressida

Club – Gilbert’s Gazelles

2017 was the third time I ran 3M. It was the second time I ran it just for fun as part of my training for Austin. I’ve only raced in once, and it’s where I got my PR.  This year I incorporated it into my final 20-miler. 2017 was without doubt the most fun I’ve had! I ran with three of my favorite friends from the Gazelles. We didn’t warm up, started in the back, and stopped for bathroom and water breaks. These are things I never do at a race! Even though I wasn’t racing, I did use my Clif shots along the way (mocha is my favorite). Because we went at an easy pace, I was able to appreciate the spectators and great support out there on the course. My favorite part was the turn at Bob Bullock museum when my coach, Gilbert Tuhabonye, cheered us on. Seconds later, my husband and boys were ringing their cowbells!

After the race, we went for brunch with a group of Gazelles and their families, which completed a perfect Sunday! Training overall is going great. Yesterday I did my last hard long run, which included 10 miles at MGP. The conditions were great, so I can only hope that will also be the case on marathon day. Nutrition can be a challenge for me as I work as a clinical psychologist, have two kids, and eat vegan 90 percent of the time (I sneak pizza in occasionally!). I also insist on eating organic and only feeding my children organic food. Unfortunately, many convenient foods that are also kid friendly are not organic. This is why Clif Bar products are a staple in our house. The Coconut Almond Butter Nut Butter Filled bars are my favorite and I eat them after workouts and at work if I need a snack. My kids are huge fans of the kids protein bars and of course the z bars are always a favorite. The Gazelle training has a couple hard workouts left, I know I will be fueled up and ready to give my all!

Runners of Austin: Part VI

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An update on our special series featuring four Austin runners and their journey as they reflect on the 3M Half Marathon and prepare for the Austin Marathon. Brought to you by CLIF Bar & Company, the Official Sports Nutrition of the 2017 Austin Marathon presented by NXP.

Name – Jillian

Club – Twenty-Six Two

Training has been going well so far! I have had a recent tendon strain, but with careful planning I have been able to keep up with my training schedule. Running the 3M Half Marathon provided a great perspective on how I need to plan for race day for the Austin Marathon. I used the Clif Strawberry Blok Chews around Mile 9 and they gave me that extra push to finish the race. I have been alternating between using the chews and the gels during my training runs and I feel both give me the energy I need to finish the workout. I like both, so my 20 mile run this weekend will determine which one I use for Austin. I felt I ran a great race and I plan on running the 3M Half again next year with a PR goal!

I have also been eating the Peanut Butter Clif Bars (the chocolate peanut butter are my favorite!) before my weekly runs and they have helped in boosting my pre-run snack with the energy I need to get through my workout. My weekday runs are always in the evening since I work very early in the morning and after a long day of work, they really help!