Tag Archive for: FloTrack

FloSports Announces Partnership With KXAN To Air Austin Marathon

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Exposure for the Austin Marathon grows with FloSports, KXAN partnership

Today, FloSports, the innovator in live digital sports and original content, and KXAN, the NBC affiliate station in Austin, announced a partnership to globally broadcast and provide live and on-demand coverage of the 2019 Ascension Seton Austin Marathon on FloTrack.com, while KXAN will broadcast to the local Austin market.

The weekend boasts more than 16,000 participants combined in the Ascension Seton Austin Marathon, Half Marathon, and 5K. Live coverage of the marathon will begin at 7:00 a.m. CST on Sunday, Feb. 17th. This year marks the third year of the event being broadcast by FloSports and the first year for KXAN, which will be part of their Simple Health initiative in 2019.

“With the global reach of FloSports and KXAN’s deep connection with the local Austin community, this partnership will provide significant exposure for the Ascension Seton Austin Marathon and its elite runners,” said Jack Murray, co-owner of the Austin Marathon and High Five Events. “The collaboration between FloSports, KXAN, and the Austin Marathon shows commitment from all sides to elevate Austin’s premier running event, both locally and worldwide.”

“We’re proud to again broadcast the Ascension Seton Austin Marathon and cover athletes making their 26.2-mile journey through one of America’s most exciting cities,” said Ryan Fenton,FloSports Director of Global Rights Acquisition. “Every year this race gets more competitive and continues to grow, and both the fans and competitors deserve unprecedented coverage of the event from the moment the race begins all the way through crossing the finish line in front of the iconic Texas State Capitol.”

To access live and on-demand coverage of the 2019 Ascension Seton Austin Marathon and other races, visit FloTrack.com to become a monthly or annual PRO subscriber. Either subscription unlocks access to premium content across the entire FloSports network. Watch the events across all screens by downloading the FloSports app on iOS, Roku, or Apple TV 4.

Streaming more than 10,000 live competitions per year, FloSports continues to emerge as the global leader in live, in-depth, and on-demand digital coverage for passionate sports fans. For more information, visit FloTrack.com or FloSports.tv.

2019 Ascension Seton Austin Marathon Set for Epic Race Day

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The stage is set for Sunday, Feb. 17th, to be an epic race day

High Five Events is putting the final touches on what will be another memorable Ascension Seton Austin Marathon presented by Under Armour®. The world-class event has many highlights, including a 2:45 pace group for female elites to hit the Olympic Marathon Trials B standard, Lance Armstrong as the Austin Gives Miles Charity Chaser, a highly-competitive elite field, and the return of the FloSports livestream. Nearly 16,000 runners from all 50 states and 35 countries will run the 28th annual Austin Marathon on Sunday, Feb. 17th.

“Austin has such an amazing fitness community and we have a marathon that reflects that,” said Will Nation, member of the 2:45 pace group and 2020 Olympic Marathon Trials qualifier. “It’s my hope that I can assist talented individuals in achieving their goal of hitting an OTQ and demonstrate that the Austin Marathon is a race where you can do just that.”

The 2019 course is the same as when the Austin Marathon unveiled their new course in 2018. The course is designed to provide a better participant and spectator experience and allow enhanced traffic flow along the course, while still finishing with the picturesque Texas State Capitol as every runner’s backdrop. Race-day highlights include nuun performance at every aid station, two Gatorade nutrition stations, live music on course, athlete tracking, the infamous and energetic RunLab Bridge at Mile 7, and much more.

FloSports, a sports media based in Austin, Texas, will highlight the Austin Marathon and Half Marathon’s Elite Athlete Program by following the men’s and women’s elite leaders throughout the race. They will also have a camera capturing finishers as they cross the finish line. The 3-block-long finish line festival features the Under Armour recovery zone, the Oskar Blues Austin beer garden, live music, and several local food trucks. Austin’s own, Delivery Service, will rock two post-race sets. The two-day Austin Marathon expo will take place on Friday, Feb. 15th, and Saturday, Feb. 16th.

“Unveiling the new Austin Marathon course last year generated a lot of positive buzz, showcased Austin to runners from around the world, and propelled us to new heights in 2019,” said Stacy Keese, co-owner of High Five Events. “Working with amazing sponsors like Ascension Seton and Under Armour has allowed us to further enhance our customer’s experience, making race day one they’ll talk about for some time.”

The following is a sample of the athletes in the Elite Field competing for the $20,000 prize purse: Joey Whelan (2020 Olympic Marathon Trials Qualifier), Anita Perez (2x Olympic Trials Marathon Qualifier), Jameson Mora (2x Olympic Trials Marathon Qualifier), Patrick Rizzo (4x Olympic Trials Marathon qualifier), Heather Lieberg (2020 Olympic Trials Marathon qualifier), Jocelyn Todd (2020 Olympic Trials Marathon Qualifier), Ryan Miller (2x Olympic Trials Marathon qualifier), Samantha Calderon (2020 Olympic Trials Marathon Qualifier).

The Austin Marathon will celebrate its 28th year running in the capital of Texas in 2019. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. Having start and finish locations in the heart of downtown Austin puts participants and spectators near all the action and within walking distance of restaurants, hotels, and shops. Finishing with the picturesque Texas State Capitol as your backdrop is icing on the cake for the perfect running weekend destination. Registration is open for all distances.

Don’t Forget These Austin Marathon Race-Week Reminders

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Don’t sleep on these Austin Marathon race-week reminders

It has finally arrived! Race week for the Ascension Seton Austin Marathon presented by Under Armour’s is here! We know you’re just as excited as we are for our 28th anniversary. With all the excitement it’s easy to forget the simple things you need to do race week. We’re here to help with these race-week reminders.

Under Armour HOVR Shakeout Run

  • This is one Shakeout Run you don’t want to miss! Kick off Austin Marathon weekend on Friday morning (Feb. 15th) with hundreds of your running friends, UA HOVR shoe demos, a jog around Town Lake, tacos, and coffee. All distances and paces are welcome.

Invite your friends

  • Fact – running is best enjoyed with friends! They can run with you, cheer for you at various points along the course, or celebrate with you at the finish line festival. If your friends have been on the registration fence, now is the time. Tell them about the upcoming price increase on Thursday, Feb. 14th, or gift them a registration yourself!
  • If you have friends and family who cannot watch you run the streets of Austin on Feb. 17th, have them tune in to the FREE FloTrack livestream! FloTrack will cover all the action between the elite males and females racing the half marathon and marathon. Once elites cross the finish, FloTrack will capture every finisher as they cross their finish line! KXAN will provide FloTrack’s coverage to the local Austin market.

Hydration/nutrition

  • Begin hydrating during race week. It’ll help ensure your body has the fluids needed to secure that next PR! Make sure you’re getting a nice balance of electrolytes and fluids during the week. You’ve put in the training miles, now make sure all systems are ready for race day! BONUS – hydrate with the Mango Orange nuun performance, it’s what’ll be on course at all 22 aid stations.
  • There will be 2 Gatorade Endurance Fuel Zones at Miles 9.5 and 20. providing runners with Endurance Gels and Chews.

Plan your race day

  • There aren’t many runners who don’t already do this, but nevertheless, it’s a great reminder. Layout everything you’ll need the night before and double-check it. This increases the likelihood that you forget nothing race morning. You should even plan what you’ll eat the morning of and the night before. Stick with what works!
  • Driving to the expo on Friday or Saturday? Parking downtown race morning? Check out all the parking options or reserve your parking spot with Spot Hero!

If you didn’t train with it…

  • Don’t do it on race day! As simple as it seems. If you didn’t run with it, eat it, or drink it during training, don’t do it on race day!

Celebrate at the finish line festival

  • Last but definitely not least, recoverate (recover + celebrate)! Once you cross the finish line, snag your commemorative belt buckle finisher medal and head to the finish line festival. Grab your snack bag and some hydration. Then check out the food trucks, music, and the Oskar Blues Austin beer garden! Tito’s Handmade Vodka will serve delicious mixed drinks in the beer garden as well. BONUS – family or friends who cheered or tracked you via the app can meet you and help celebrate.
  • Did you pre-purchase your post-race massage with Austin Massage Company? Good call! If you didn’t, there’s still time to purchase a quick massage before continuing your celebration.
  • If you didn’t get enough live music on course, you can rock out with Austin’s own Delivery Service at the finish line festival. After their two sets, Fusion will keep the party going when they cover all the hits!

Austin Marathon Set to Join Forces with KXAN

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KXAN, the Austin-based NBC affiliate, to host FloTrack’s live race-day coverage

High Five Events introduces KXAN as the Official Media and News Coverage of the 2019 Ascension Seton Austin Marathon presented by Under Armour®. In addition to hosting FloTrack’s live coverage, KXAN will have an exclusive media zone and provide live shots and on-air talent on race day. The Austin Marathon will take place on Sunday, Feb. 17, 2019.

“We’re proud to support the Austin Marathon through our station-wide initiative, Simple Health,” said Eric Lassberg, Vice President and General Manager of KXAN. “By highlighting all events during Austin Marathon weekend, including the Austin Marathon 5K, we hope to raise awareness for Central Texans on fun ways to be active within their community.”

KXAN is the Austin, Texas, NBC affiliate. They’re committed to providing Central Texans valuable and local news coverage through its in-depth, investigative brand. KXAN’s Simple Health is a new public service initiative. It’s focused on providing its viewers with healthy living and wellness tips across all KXAN platforms.

“We’re excited to work with KXAN and expand the Austin Marathon’s media footprint,” Jack Murray, co-owner of High Five Events. “Their involvement will expand beyond live coverage and stories as many of their staff will run on race day.”

The Austin Marathon will celebrate its 28th year running in the capital of Texas in 2019. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. Having start and finish locations in the heart of downtown Austin puts participants and spectators near all the action and within walking distance of restaurants, hotels, and shops. Finishing with the picturesque Texas State Capitol as your backdrop is icing on the cake for the perfect running weekend destination. Registration is open for all distances.