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Ascension Seton Austin Marathon Continues Expansion Beyond Race Day

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Growth continues beyond race day for Austin Marathon

High Five Events continues to grow the footprint of the Ascension Seton Austin Marathon presented by Under Armour® beyond race day. The Ascension Seton Austin Marathon presented several screenings of an award-winning documentary, is involved with several Under Armour runs and demos with the community, and added numerous new partnerships, activations, and race-weekend events. Nearly 16,000 runners from all 50 states and 35 countries will run the 28th annual Austin Marathon on Sunday, Feb. 17th.

“Our associates have been energized by this partnership. We have more than 350 Ascension Seton associates running in the various races and 80 medical team members supporting this weekend,” said Adam Bauman, vice president of business development at Ascension Seton. “I am excited how this partnership has woven Ascension Seton into the fabric of the Austin running community.”

Austin Marathon race week actually began on Friday, Feb. 8th, when the Austin Marathon presented several screenings of Skid Row Marathon, an award-winning documentary. There were two Q&As with the producers, Gabi and Mark Hayes, and one of the inspirations of the film, Judge Craig Mitchell. Under Armour will keep the party going during race week, demoing their HOVR shoe line at group runs hosted by various Austin running clubs. Their activations will culminate in the UA HOVR Shakeout Run on Friday, Feb. 15th. There are several official post-race parties where runners can keep the good times rolling after the finish line festival.

The two-day Austin Marathon Health & Fitness Expo (Feb. 15th – 16th) will feature more than 100 vendors, Official Austin Marathon Under Armour gear, and interactive activations. Some of these include: the Austin Marathon’s 1972 Winnebago, Ascension Seton’s sport medicine van, Carvana’s DeLorean, several photo booths, Mr. Peanut and the Planter’s NUTmobile, and various food samplings. Participants can get stretched, a quick massage, or taped for race day at several locations. They can also meet the Austin Marathon pace team and watch the course preview on the Jumbotron.

“The collective buzz during Austin Marathon race week has us excited to support numerous community engagements alongside some of the most influential groups in town,” said Ari Perez, Fleet Feet Austin’s Operating Partner. “The Eastside Beer Runners, RAW Running, and the UA HOVR Shakeout Run will offer runners opportunities to further connect with the community, all culminating in the weekend’s expo, races, and post-race fun.”

Saturday, Feb. 16th, is once again highlighted by the Manzano Mile presented by Dole, named for Leo Manzano, Austin Marathon Ambassador and Olympic silver medalist. Elites will race for a $6,000 prize purse, children will run in the Future Milers of America heat, and families will complete the untimed mile together. Also on Saturday is the newly added Raise Riders Family Bicycle Weekend. The inaugural event is presented by woom bikes USA and Buddy Pegs Media. There are two free children’s bike rides during the Manzano Mile. Families will enjoy family-friendly group rides, woom bike demos, Buddy Pegs Bicycle Playdates (for children 6 and under), author readings, raffles, bicycle scavenger hunts, and more.

The Austin Marathon will celebrate its 28th year running in the capital of Texas in 2019. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. Having start and finish locations in the heart of downtown Austin puts participants and spectators near all the action and within walking distance of restaurants, hotels, and shops. Finishing with the picturesque Texas State Capitol as your backdrop is icing on the cake for the perfect running weekend destination. Registration is open for all distances.

2019 Ascension Seton Austin Marathon Set for Epic Race Day

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The stage is set for Sunday, Feb. 17th, to be an epic race day

High Five Events is putting the final touches on what will be another memorable Ascension Seton Austin Marathon presented by Under Armour®. The world-class event has many highlights, including a 2:45 pace group for female elites to hit the Olympic Marathon Trials B standard, Lance Armstrong as the Austin Gives Miles Charity Chaser, a highly-competitive elite field, and the return of the FloSports livestream. Nearly 16,000 runners from all 50 states and 35 countries will run the 28th annual Austin Marathon on Sunday, Feb. 17th.

“Austin has such an amazing fitness community and we have a marathon that reflects that,” said Will Nation, member of the 2:45 pace group and 2020 Olympic Marathon Trials qualifier. “It’s my hope that I can assist talented individuals in achieving their goal of hitting an OTQ and demonstrate that the Austin Marathon is a race where you can do just that.”

The 2019 course is the same as when the Austin Marathon unveiled their new course in 2018. The course is designed to provide a better participant and spectator experience and allow enhanced traffic flow along the course, while still finishing with the picturesque Texas State Capitol as every runner’s backdrop. Race-day highlights include nuun performance at every aid station, two Gatorade nutrition stations, live music on course, athlete tracking, the infamous and energetic RunLab Bridge at Mile 7, and much more.

FloSports, a sports media based in Austin, Texas, will highlight the Austin Marathon and Half Marathon’s Elite Athlete Program by following the men’s and women’s elite leaders throughout the race. They will also have a camera capturing finishers as they cross the finish line. The 3-block-long finish line festival features the Under Armour recovery zone, the Oskar Blues Austin beer garden, live music, and several local food trucks. Austin’s own, Delivery Service, will rock two post-race sets. The two-day Austin Marathon expo will take place on Friday, Feb. 15th, and Saturday, Feb. 16th.

“Unveiling the new Austin Marathon course last year generated a lot of positive buzz, showcased Austin to runners from around the world, and propelled us to new heights in 2019,” said Stacy Keese, co-owner of High Five Events. “Working with amazing sponsors like Ascension Seton and Under Armour has allowed us to further enhance our customer’s experience, making race day one they’ll talk about for some time.”

The following is a sample of the athletes in the Elite Field competing for the $20,000 prize purse: Joey Whelan (2020 Olympic Marathon Trials Qualifier), Anita Perez (2x Olympic Trials Marathon Qualifier), Jameson Mora (2x Olympic Trials Marathon Qualifier), Patrick Rizzo (4x Olympic Trials Marathon qualifier), Heather Lieberg (2020 Olympic Trials Marathon qualifier), Jocelyn Todd (2020 Olympic Trials Marathon Qualifier), Ryan Miller (2x Olympic Trials Marathon qualifier), Samantha Calderon (2020 Olympic Trials Marathon Qualifier).

The Austin Marathon will celebrate its 28th year running in the capital of Texas in 2019. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. Having start and finish locations in the heart of downtown Austin puts participants and spectators near all the action and within walking distance of restaurants, hotels, and shops. Finishing with the picturesque Texas State Capitol as your backdrop is icing on the cake for the perfect running weekend destination. Registration is open for all distances.

Don’t Forget These Austin Marathon Race-Week Reminders

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Don’t sleep on these Austin Marathon race-week reminders

It has finally arrived! Race week for the Ascension Seton Austin Marathon presented by Under Armour’s is here! We know you’re just as excited as we are for our 28th anniversary. With all the excitement it’s easy to forget the simple things you need to do race week. We’re here to help with these race-week reminders.

Under Armour HOVR Shakeout Run

  • This is one Shakeout Run you don’t want to miss! Kick off Austin Marathon weekend on Friday morning (Feb. 15th) with hundreds of your running friends, UA HOVR shoe demos, a jog around Town Lake, tacos, and coffee. All distances and paces are welcome.

Invite your friends

  • Fact – running is best enjoyed with friends! They can run with you, cheer for you at various points along the course, or celebrate with you at the finish line festival. If your friends have been on the registration fence, now is the time. Tell them about the upcoming price increase on Thursday, Feb. 14th, or gift them a registration yourself!
  • If you have friends and family who cannot watch you run the streets of Austin on Feb. 17th, have them tune in to the FREE FloTrack livestream! FloTrack will cover all the action between the elite males and females racing the half marathon and marathon. Once elites cross the finish, FloTrack will capture every finisher as they cross their finish line! KXAN will provide FloTrack’s coverage to the local Austin market.

Hydration/nutrition

  • Begin hydrating during race week. It’ll help ensure your body has the fluids needed to secure that next PR! Make sure you’re getting a nice balance of electrolytes and fluids during the week. You’ve put in the training miles, now make sure all systems are ready for race day! BONUS – hydrate with the Mango Orange nuun performance, it’s what’ll be on course at all 22 aid stations.
  • There will be 2 Gatorade Endurance Fuel Zones at Miles 9.5 and 20. providing runners with Endurance Gels and Chews.

Plan your race day

  • There aren’t many runners who don’t already do this, but nevertheless, it’s a great reminder. Layout everything you’ll need the night before and double-check it. This increases the likelihood that you forget nothing race morning. You should even plan what you’ll eat the morning of and the night before. Stick with what works!
  • Driving to the expo on Friday or Saturday? Parking downtown race morning? Check out all the parking options or reserve your parking spot with Spot Hero!

If you didn’t train with it…

  • Don’t do it on race day! As simple as it seems. If you didn’t run with it, eat it, or drink it during training, don’t do it on race day!

Celebrate at the finish line festival

  • Last but definitely not least, recoverate (recover + celebrate)! Once you cross the finish line, snag your commemorative belt buckle finisher medal and head to the finish line festival. Grab your snack bag and some hydration. Then check out the food trucks, music, and the Oskar Blues Austin beer garden! Tito’s Handmade Vodka will serve delicious mixed drinks in the beer garden as well. BONUS – family or friends who cheered or tracked you via the app can meet you and help celebrate.
  • Did you pre-purchase your post-race massage with Austin Massage Company? Good call! If you didn’t, there’s still time to purchase a quick massage before continuing your celebration.
  • If you didn’t get enough live music on course, you can rock out with Austin’s own Delivery Service at the finish line festival. After their two sets, Fusion will keep the party going when they cover all the hits!

Austin Marathon Reaches Partnership Deal with Camp Gladiator

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Camp Gladiator’s involvement will span entire race weekend

High Five Events welcomes Camp Gladiator (CG) as a supporting partner of the 2019 Ascension Seton Austin Marathon presented by Under Armour®. CG will have an expo presence, lead the pre-race warm-up for participants, and energize athletes throughout the last mile at their hype station. Austin Marathon weekend takes place February 15th – 17th.

“Camp Gladiator is excited to support the 20,000+ participants of the 2019 Austin Marathon,” said Ally Davidson, co-CEO and founder, Camp Gladiator. “Our trainers will encourage runners as they traverse the city and we’re honored to support this iconic Austin event.“

CG is an outdoor group fitness company whose mission is to positively impact the physical fitness and ultimately the lives of as many people as possible. CG strives to be everywhere there are people and actively partners and engages at the community level to support, encourage and facilitate people of all athletic backgrounds in their long-term health and fitness pursuits.

“We’re pumped to have CG and their trainers join us during Austin Marathon weekend,” said Jack Murray, co-owner of High Five Events.”Their crew of enthusiastic trainers will warm up athletes before the race and push them to the finish line at the energetic cheer zone.”

The Austin Marathon will celebrate its 28th year running in the capital of Texas in 2019. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. Having start and finish locations in the heart of downtown Austin puts participants and spectators near all the action and within walking distance of restaurants, hotels, and shops. Finishing with the picturesque Texas State Capitol as your backdrop is icing on the cake for the perfect running weekend destination. Registration is open for all distances.