Tag Archive for: Under Armour Running

Next Stop in Cancer Survivor’s Quest to Run the World: Austin

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6-time cancer survivor chooses Austin for North American stop in quest to run the world

Jonathan Acott is no stranger to cancer. In fact, he’s more familiar with it than any one person should be. He’s been diagnosed six times. Throughout everything, running has been a constant for Jonathan. He runs to celebrate his body, honor those who’ve lost their battle, and because he can. What does one do in Jonathan’s shoes? Continue to run! Image of Jonathan Acott in a hospital bed fighting one of his six diagnosed cancers. Read about his journey to run the world and how the Austin Marathon is next!Read about Jonathan’s plans to run the world and complete a marathon on all 7 continents. Follow him on Instagram, learn about the two continents he crossed off his list, and why his North American goal is the 2021 Ascension Seton Austin Marathon!

The reasons I run

Since 2004 I’ve heard “I’m afraid it’s cancer” or something similar six times. I was 29 in 2004 and am now 44. For a third of my life, I’ve lived with this vile and insidious disease. It has robbed me of sleep, health, life, mental well-being, a career, testicle, spleen, and kidney. Who knows what else I will miss out on. 

It’s like persistent hunting, only I’m the prey. I’m aware cancer might end my life prematurely. It could catch me, but I am going to do all I can to stay ahead of it for as long as possible. In the meantime, I will extract every ounce from life possible. 

I run because I still need a sense of movement. Running provides the illusion of control in an otherwise unpredictable world. A world where I need to do something, anything related to physical activity to distance myself from the days, weeks, and months of forced inactivity. It’s the repetition, the therapy that comes from being alone in my thoughts. Running stills the anxiety. It’s a celebration of what my body is capable of after all it has endured. I run to honor all the people who have been less fortunate than me. I run because I can.  

Image of Jonathan Acott in a pool showing off his medal from the Marrakesh Marathon. Read about his journey to run the world and how the Austin Marathon is next!So, I’m going to travel and see the world, I’ll visit locations I wouldn’t normally visit or places on my bucket list. I will run, not fast, but I will run. My plan is to live life and run whilst I do. As long as I’m moving, I’m alive and whilst it may not add years to this particular life it does add life to my years.  

What am I going to do? Well, I put it all together and thought I’m going to run the world. Six cancers. Seven continents. One marathon on each continent.  

The first marathon of my quest was at the end of 2019 in Berlin (Europe). My second marathon was in Marrakech (Africa) at the start of 2020. Next on my list: North America. I looked at numerous marathons, but Austin has been on my bucket list for years. Running the streets of Austin in 2021 was an opportunity too good to pass up. So you’ll see me there on Feb. 14, 2021. I’ll be near the back, smiling all the way, stopping to take photographs, and high fiving everyone because when you know what you could lose you make the most of every opportunity.

30th Anniversary Giveaway: 30 Days of Limited-Edition ATX Shoes

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Get active for 30 minutes a day and you could be a winner of a new pair of Limited Edition Under Armour Shoes.

Exercise is an important component of a healthy lifestyle physically, mentally, and emotionally. That’s why you’ll find us running, hiking, cycling, rock climbing, swimming, practicing yoga or pilates, or working out every chance we get! Some days provide more time than others, but we always try to squeeze in at least 30 minutes. We’re starting the Ascension Seton Austin Marathon’s 30th anniversary party (February 14, 2021) a little early. We’ll give away at least one pair of limited-edition Under Armour HOVR Machina ATX shoes every day in April. Our 30th Anniversary Giveaway will begin on Wednesday, April 1st. We’ll randomly select and contact at least one winner everyday in April!

Image of the limited-edition Under Armour HOVR Machina ATX shoe in front of a multi-colored ATX sign. The Austin Marathon is giving away a pair of these shoes every day in April for their 30th Anniversary Giveaway!

Credit: Fleet Feet Austin.

How to enter

  1. Exercise or workout (as safely as possible) at least 30 minutes a day (yes, at home counts!)
  2. Record your workout on the MapMyRun or MapMyFitness apps (or a similar app)
  3. Take a screenshot of your recorded workout with the date and duration of workout showing (selfies are a bonus!)
  4. Follow and share your screenshot and shoe size with us on (you can share on all channels, but one channel will work):
    1. Facebook
    2. Twitter
    3. Instagram
  5. Use #30thAustinMarathon when posting
  6. We’ll randomly choose a winner the following day and contact them
  7. Best of luck!Screenshot of trail run map, distance, time, and date using Under Armour's MapMyFitness app. The Austin Marathon is giving away a pair of these shoes every day in April for their 30th Anniversary Giveaway!

Pro tip: put all those runs and workouts to good use when you join Under Armour’s Healthy at Home Challenge! Instead of prizes, they’ll donate $1 million to youth sport leagues. Make a difference from home!

Machina ATX

The limited-edition Under Armour HOVR Machina ATX shoes were created with the Greetings from Austin Mural in mind. They were a hit at the Austin Marathon expo, quickly selling out. We asked our Instagram followers if we should give some away and the resounding answer was, YES! So here’s your chance to win a pair during our 30th anniversary giveaway. Learn more about the limited-edition Under Armour HOVR Machina ATX shoes, how they sync seamlessly with Under Armour’s MapMyRun app, and provide real-time Form Coaching.

Pretty simple, right?! We know how good we feel after a workout. You know that feeling where you’re tired, but you feel good about what you’ve accomplished? Well we want to encourage you to get that feeling throughout April and possibly win a pair of limited-edition Under Armour HOVR Machina ATX shoes. Reminder the more days you exercise and share the greater your chances of winning!

2020 Austin Marathon Seeks Official Sponsorship Opportunities

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Secure your official sponsorships with a world-class event 

Birds eye view of the 2019 Austin Marathon start line from a drone. Brands can partner with this world-class event with their official sponsorship.

2019 Austin Marathon group photo. Credit – Pat Wong.

The Ascension Seton Austin Marathon is seeking official sponsorships with companies wanting to associate themselves with one of the sports’ top events in the #1 city in America. The 2019 Austin Marathon had an estimated combined total of 125,000 participants, volunteers, and race-day spectators, an economic impact of $48.5 million for the City of Austin, and online impressions that soared into the millions. Official sponsorships with the Austin Marathon are ideal for companies looking to increase their brand recognition and strengthen their brand loyalty within the local and global health and fitness community. High Five Events owns and produce the Austin Marathon.

“The Austin Marathon has become one of Austin’s premier events due to their economic impact, global footprint, and ability to showcase Austin as the amazing city that it is,” said Austin Sports Commission’s Drew Hays. “Their continued growth in 2019 and trajectory for 2020 showcases the opportunity businesses have to increase their brand recognition in Austin and within the global endurance community.”

Official sponsors can utilize corporate social responsibility benefits like large-scale volunteer opportunities. This includes increased employee health and wellness through event participation and enhanced community engagement both pre-race and race weekend.

Sponsor perks

Runners show off their Austin Marathon finisher medals at the Oskar Blues Austin beer garden in the Austin Marathon's 3-block-long finish line festival.

Runners show off their Austin Marathon finisher medals at the Oskar Blues Austin beer garden. Credit – Ed Sparks.

Official sponsors of the Austin Marathon can benefit from being associated with – 

  • FloTrack’s world-class live broadcast of the Austin Marathon 
  • Olympic silver medalist Leo Manzano, Official Race Ambassador
  • Raising more than $1 million for nonprofits in 2019
  • An exciting Elite Athlete Program focused on showcasing the sport’s top athletes
  • The support of Mayor Steve Adler and the Austin Sports Commission
  • Austin, Texas – The Live Music Capital of the World
  • Participants from all 50 states and 38 countries
  • A 3-block-long finish line festival complete with beer garden, recovery tent, live music, and more

“The Austin Marathon’s growth and community support have increased along with the uptick in sponsorship involvement,” said Jack Murray, co-owner of High Five Events. “Brands utilize this opportunity to engage with their audience and align with a world-class event whose reach expands beyond race day.”

The 29th annual Austin Marathon will take place on Sunday, February 16, 2020, in Austin, Texas. Earlier this year, Austin’s premier running event featured more than 16,000 participants from all 50 states and 38 countries. Sponsorship and partnership inquiries can be sent directly to Jack Murray at sponsorship@highfiveevents.com.

Marathon Grows to $48.5 Million in Economic Impact

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Austin Marathon’s contributions to Austin’s economy in 2019 experienced major jump 

Runners traveled from all 50 states ad 38 countries to participate in the 2019 Austin Marathon, which contributed $48.5 million to the Austin economy.

Runners traveled from all 50 states and 38 countries to participate in the 2019 Austin Marathon.

High Five Events proudly announces that the 2019 Ascension Seton Austin Marathon presented by Under Armour pumped $48.5 million into the Austin economy during race weekend. The Austin Marathon was able to better calculate its economic impact by providing more detailed data and continuing its partnership with Dr. Ali Dadpay, Associate Professor of Finance at the Gupta College of Business at the University of Dallas. This year’s economic impact on the City of Austin is an $11 million (23 percent) increase from the 2018 event. The growth of Austin’s flagship running event continues to benefit Austin and the Austin economy.

“The Austin Marathon’s economic impact is growing because of the increasing participation rate and more spectators supporting the event,” said Dr. Dadpay. “High Five Events collecting a wider array of quality data has improved the accuracy of our estimations.”

Analyzing the data

For the third year in a row, Dr. Ali Dadpay conducted the research for the Austin Marathon economic impact report. Dr. Dadpay reviewed participants’ survey data, tax revenue, High Five Events’ localized spending, and jobs created. Additional data points were reviewed, including money raised for Austin Gives Miles, participants’ spending, and hotel room nights. This data allowed him to measure direct, indirect and induced effects. Dr. Dadpay expects the Austin Marathon’s economic impact to continue to grow with the increase of out-of-state and overseas participants. 

“The 2019 economic impact report highlights the ever-increasing, annual financial impact the Austin Marathon has on the Austin economy,” said Stacy Keese, co-owner of High Five Events. “The continued growth of Austin’s flagship running event furthers the belief that Austin is a destination for runners from around the world.”

2020 will mark the Austin Marathon’s 29th year running in the capital of Texas. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. The start and finish locations are just a few blocks apart and within walking distance of many downtown hotels and restaurants. Participants finish in front of the picturesque Texas State Capitol, making the Austin Marathon the perfect running weekend destination. Registration is still open on the Austin Marathon website.