Under Armour Archives

Austin Marathon Donates Nearly $23,000 to Paramount Theatre

Austin Marathon donates to Austin’s oldest theatre

The Ascension Seton Austin Marathon presented by Under Armour donates $22,780 to Paramount Theatre. The donation, in conjunction with Austin Marathon weekend, has increased annually since High Five Events took over in 2017. Nearly 2400 participants registered for the KXAN SimpleHealth 5K benefitting Paramount Theatre. A portion of their registration fee supports the historic Austin theatre and its educational programs. The 5K is a part of Austin Marathon weekend and is the only 5K to run on historic South Congress Avenue.

“We are thrilled to continue this partnership and be the recipient of funds from the KXAN SimpleHealth 5K. The funds from this event support our Education programs serving over 22,000 students each year. Performing, experiencing and learning through the arts helps all young people have the creative confidence they need to be successful in their communities,” said Maica Jordan, Chief Development Officer. “These funds have immediate and enormous impact on our ability to serve the students most in need. Thanks to all who participated in the 5K and we look forward to seeing you all again next year.”

About the Paramount Theatre

Inspired by the power of the arts to change lives, the Paramount Theatre strives to engage all Central Texans through extraordinary live performances and films, to ignite the intellect and imagination of our youths through Paramount Education programs, and to ensure the preservation of the crown jewels of downtown Austin. Constructed in 1915 and listed on the National Register of Historic Places, the Paramount Theatre is one of the world’s few surviving examples of a fully operational early twentieth-century vaudeville theatre. More than 250,000 guests attend performing arts events, concerts, film, and talks downtown each year; the Paramount is a principal venue for the SXSW Film Festival, the Austin Film Festival, the Moontower Comedy Festival, and the Summer Classic Film Series.

“The historic Paramount Theatre has a massive impact on Austin through its shows, community engagement, and educational programs,” said Jack Murray, co-owner High Five Events. “We’re excited to grow our partnership and proud to continue our support for the Paramount through the KXAN SimpleHealth 5K.”

2021 Austin Marathon

The Austin Marathon will celebrate its 30th year running in the capital of Texas on February 14, 2021. Austin’s flagship running event annually attracts runners from all 50 states and 35+ countries around the world. The start and finish locations are just a few blocks apart. They are within walking distance of many downtown hotels and restaurants. The finish line is in front of the picturesque Texas State Capitol. The Austin Marathon is the perfect running weekend destination. Registration is currently open.

Next Stop in Cancer Survivor’s Quest to Run the World: Austin

in My Running Story

6-time cancer survivor chooses Austin for North American stop in quest to run the world

Jonathan Acott is no stranger to cancer. In fact, he’s more familiar with it than any one person should be. He’s been diagnosed six times. Throughout everything, running has been a constant for Jonathan. He runs to celebrate his body, honor those who’ve lost their battle, and because he can. What does one do in Jonathan’s shoes? Continue to run! Read about Jonathan’s plans to run the world and complete a marathon on all 7 continents. Follow him on Instagram, learn about the two continents he crossed off his list, and why his North American goal is the 2021 Ascension Seton Austin Marathon!

The reasons I run

Since 2004 I’ve heard “I’m afraid it’s cancer” or something similar six times. I was 29 in 2004 and am now 44. For a third of my life, I’ve lived with this vile and insidious disease. It has robbed me of sleep, health, life, mental well-being, a career, testicle, spleen, and kidney. Who knows what else I will miss out on.

It’s like persistent hunting, only I’m the prey. I’m aware cancer might end my life prematurely. It could catch me, but I am going to do all I can to stay ahead of it for as long as possible. In the meantime, I will extract every ounce from life possible.

I run because I still need a sense of movement. Running provides the illusion of control in an otherwise unpredictable world. A world where I need to do something, anything related to physical activity to distance myself from the days, weeks, and months of forced inactivity. It’s the repetition, the therapy that comes from being alone in my thoughts. Running stills the anxiety. It’s a celebration of what my body is capable of after all it has endured. I run to honor all the people who have been less fortunate than me. I run because I can.

So, I’m going to travel and see the world, I’ll visit locations I wouldn’t normally visit or places on my bucket list. I will run, not fast, but I will run. My plan is to live life and run whilst I do. As long as I’m moving, I’m alive and whilst it may not add years to this particular life it does add life to my years.

What am I going to do? Well, I put it all together and thought I’m going to run the world. Six cancers. Seven continents. One marathon on each continent.

The first marathon of my quest was at the end of 2019 in Berlin (Europe). My second marathon was in Marrakech (Africa) at the start of 2020. Next on my list: North America. I looked at numerous marathons, but Austin has been on my bucket list for years. Running the streets of Austin in 2021 was an opportunity too good to pass up. So you’ll see me there on Feb. 14, 2021. I’ll be near the back, smiling all the way, stopping to take photographs, and high fiving everyone because when you know what you could lose you make the most of every opportunity.

April Running Playlist Additions – 10 Must-Add Songs

in Blog post

Expand your playlist with these April running playlist additions

You want music? We’ve got music! Austin is known as the Live Music Capital of the World and we are big music lovers. That’s why we’ve created this #WeLiketheSoundofThat playlist! We share every song on Twitter. Follow us so you know what’s next. We’ve taken 10 additions and put them in this convenient blog. Listen to the playlist (100+ songs and counting) and refresh your music with these April running playlist additions. Pro tip: making a playlist that you’ll love is a great motivation tool to get you out of bed for your morning run!

Hard Wired – Shakey Graves

This folk tune by Austinite Shakey Graves is methodical and persistent. It’ll help you get rolling and find your stride. Plus, it’s a good reminder that we runners are hard-wired to run!

Them Changes – Thundercat

Feel like you’re in a funk? Get out of your funk with some funk of your own! This futuristic track will get you in a groove for sure. This jam is perfect for long runs and/or warm-ups and cool-downs.

Come On Eileen – Dexys Midnight Runners

This classic from 1982 is upbeat and will get you moving from the moment you hear the introductory beat. This song is great for intervals. Pick up the pace every time you hear the chorus!

Recover – CHVRCHES

The synth in this tune will give you the jolts of energy needed to snap out of your running haze. Pro tip: this tune doubles as a reminder to foam roll after your run so you can start the recovery process.

Testify – Los Coast

Los Coast call Austin home, just like we do! You’ll see sunshine on your next run, even on the cloudiest of days, with this tune on your running playlist.
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Pedestrian At Best – Courtney Barnett

This song rocks from the jump. The audio is scratchy and reminds us of our old PE coach yelling. Make no mistake, Courtney will get you going with her energetic personality and guitar-laden sound.

Sunny Came Home – Shawn Colvin

Shawn is an Ausitnite and sang the National Anthem at the 2020 Austin Marathon. The calming demeanor of this song will help you relax on long runs and recovery runs. Plus, it won two Grammys!

Knights of Cydonia – Muse

Need some audio energy? Put this song on your playlist. It’s roughly 6 minutes of hard-hitting, fight-the-establishment, in-your-face rock and roll. Click play and buckle up!

Your Hand In Mine – Explosions in the Sky

Need a 3+ minute warmup to get going? Austin’s own Explosions in the Sky has you covered. No lyrics, just layers of enjoyable audio to give you that extra burst of energy.
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Barracuda – Heart

This 1977 hit grips you immediately with heavy electric guitar and doesn’t let go. Don’t put this song at the front of your playlist unless you plan to pick up the pace. If you’re alternating songs for an interval run, this is the perfect “fast run” song.

Utilize this April running playlist update before you take off for your next run. These 10 songs can pump you up, allow you to catch your breath, or help you focus on the warm-up/cool-down. However you incorporate music, just make sure you can still hear your surroundings. It’s important to know what’s going on around you! Is there something you like that we didn’t list? Let us know on Facebook and Twitter.

30th Anniversary Giveaway: 30 Days of Limited-Edition ATX Shoes

in Blog post

Get active for 30 minutes a day and you could be a winner of a new pair of Limited Edition Under Armour Shoes.

Exercise is an important component of a healthy lifestyle physically, mentally, and emotionally. That’s why you’ll find us running, hiking, cycling, rock climbing, swimming, practicing yoga or pilates, or working out every chance we get! Some days provide more time than others, but we always try to squeeze in at least 30 minutes. We’re starting the Ascension Seton Austin Marathon’s 30th anniversary party (February 14, 2021) a little early. We’ll give away at least one pair of limited-edition Under Armour HOVR Machina ATX shoes every day in April. Our 30th Anniversary Giveaway will begin on Wednesday, April 1st. We’ll randomly select and contact at least one winner everyday in April!

Credit: Fleet Feet Austin.

How to enter

Exercise or workout (as safely as possible) at least 30 minutes a day (yes, at home counts!)
Record your workout on the MapMyRun or MapMyFitness apps (or a similar app)
Take a screenshot of your recorded workout with the date and duration of workout showing (selfies are a bonus!)
Follow and share your screenshot and shoe size with us on (you can share on all channels, but one channel will work):
1. Facebook
2. Twitter
3. Instagram
Use #30thAustinMarathon when posting
We’ll randomly choose a winner the following day and contact them
Best of luck!

Pro tip: put all those runs and workouts to good use when you join Under Armour’s Healthy at Home Challenge! Instead of prizes, they’ll donate $1 million to youth sport leagues. Make a difference from home!

Machina ATX

The limited-edition Under Armour HOVR Machina ATX shoes were created with the Greetings from Austin Mural in mind. They were a hit at the Austin Marathon expo, quickly selling out. We asked our Instagram followers if we should give some away and the resounding answer was, YES! So here’s your chance to win a pair during our 30th anniversary giveaway. Learn more about the limited-edition Under Armour HOVR Machina ATX shoes, how they sync seamlessly with Under Armour’s MapMyRun app, and provide real-time Form Coaching.

Pretty simple, right?! We know how good we feel after a workout. You know that feeling where you’re tired, but you feel good about what you’ve accomplished? Well we want to encourage you to get that feeling throughout April and possibly win a pair of limited-edition Under Armour HOVR Machina ATX shoes. Reminder the more days you exercise and share the greater your chances of winning!

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