Ascension Seton Austin Marathon Extends Partnership with EIGHT Beer for Third Straight Year

in , ,

EIGHT Beer Garden Highlights Finish Line Festival Experience for 2025 Runners

The Ascension Seton Austin Marathon, Half Marathon, and 5K® is proud to announce the renewal of its partnership with EIGHT Elite Light Lager for the third consecutive year. EIGHT Beer will once again serve as the Official Beer of the event, providing runners aged 21 and over a celebratory experience at the Finish Line Festival’s EIGHT Beer Garden. The event will take place on President’s Day Weekend, Sunday, February 16, 2025.

“We’re excited to team up with the Austin Marathon once again for our third consecutive year. February is our anniversary month, making it the perfect time to join such a legendary event here in our hometown. We’re looking forward to celebrating with all the 21+ runners over a cold EIGHT in our beer garden. As the cleanest light beer on the market—brewed without fillers or preservatives, unlike most mass-market light beers—it’s the perfect post-race refreshment.” – David Reny, EIGHT Beer CEO

This year, participants crossing the finish line can once again celebrate their achievements in the EIGHT Beer Garden. Open to participants aged 21 and over, the EIGHT Beer Garden offers a well-deserved toast with a beer crafted with zero fillers, adjuncts, or preservatives. 

“Our partnership with EIGHT Beer brings an extra level of excitement and camaraderie to the Austin Marathon,” said Jack Murray, co-owner of the Austin Marathon. “It’s about more than crossing the finish line—it’s about celebrating the journey, and EIGHT Beer helps us do just that.”

EIGHT Beer will also be attending the Health and Fitness Expo presented by PNC Bank on February 14 and 15, where attendees can sample their signature light lager and connect with the team behind the brand. The expo, free and open to the public, will take place on Friday, February 14 from 11 a.m. to 7 p.m. and Saturday, February 15 from 10 a.m. to 5 p.m at Palmer Events Center. Brands interested in exhibiting can still register online. 

The Austin Marathon is the ultimate running experience of the year, bringing together the community and Austin’s unique culture. With the finish line framed by the Texas State Capitol, runners celebrate with a true Austin moment as they complete their journey. The course is lined by live music in honor of the city’s status as the Live Music Capital of the World. The celebration continues at the Finish Line Festival, where participants can enjoy a recovery zone, live music stage, EIGHT Beer Garden, photo opportunities, and health and fitness exhibitors. Whether completing the marathon, half marathon, or 5K, every participant earns a belt buckle finisher medal to remember their accomplishment. Participants can register at www.youraustinmarathon.com.

 

About the Ascension Seton Austin Marathon®: Since its inception in 1992, the Austin Marathon® has emerged as a world-class running event, attracting participants from all 50 states and over 50 countries. With a course that spans every quadrant of this dynamic city, offering a festive atmosphere with live music throughout, the marathon culminates in a vibrant finisher party. The event also serves as a powerful force for good, raising hundreds of thousands of dollars annually for various non-profit organizations. The Austin Marathon elevates Presidents Day weekend into a grand showcase of athleticism and community spirit, making it a bucket-list event for athletes, enthusiasts, and supporters from all over the world.

 

About EIGHT: Proudly based in Austin, TX, with a mission beyond the bar, EIGHT is committed to giving back 1% of all revenue to local causes that work tirelessly to make healthy living accessible to all. For more information, please visit www.eightbeer.com. Follow us on social media @drinkeightbeer. ENJOY RESPONSIBLY.

Ascension Seton Austin Marathon Welcomes PNC Bank as the 2025 Health and Fitness Expo Presenting Sponsor

in , ,

New Partnership Creates Momentum for Weekend of Wellness and Celebration

The 2025 Ascension Seton Austin Marathon, Half Marathon, & 5K® is excited to announce the Health and Fitness Expo is now presented by PNC Bank. Kicking off Presidents’ Day weekend, the Health and Fitness Expo will be held at the spacious Palmer Events Center on Friday, February 14th, and Saturday, February 15th, before the races on Sunday, February 16th. This year’s expo will welcome attendees from 1 to 7 p.m. on Friday and from 10 a.m. to 5 p.m. on Saturday.

PNC Bank will engage with participants at the expo, host a cheer station along the course on race day, and a celebration photo experience at the finish line. “Through this sponsorship, we will broaden our ability to help the Austin community thrive, creating a positive impact for small businesses, charities, runners, and families on race weekend and throughout the year,” said Steven González, PNC regional president for Austin. “As the presenting sponsor for the Health and Fitness Expo, we aim to enhance the event and support our community in cultivating and sustaining lifelong financial and physical wellness initiatives.”

The Health and Fitness Expo presented by PNC Bank is free and open to the public, creating an accessible environment for attendees to explore the latest innovations in fitness, wellness, nutrition, apparel, gear, and more. Health and fitness brands interested in exhibiting can visit the website here.

“We are excited to partner with PNC Bank, whose dedication to supporting financial, physical and personal wellness in their communities aligns perfectly with the Austin Marathon’s mission,” said Jack Murray, co-owner of the Austin Marathon. “Their involvement will bring not only energy and encouragement to our participants, but also a comprehensive focus on wellness that supports runners, their families, and the broader Austin community—making an impact that extends well beyond race weekend.”

The Austin Marathon is the ultimate running experience of the year, bringing together the community in an unforgettable celebration of fitness and Austin’s unique culture. With the finish line framed by the iconic Texas State Capitol, runners are treated to a quintessential Austin moment as they complete their journey. The course is lined by live music in honor of the city’s status as the Live Music Capital of the World. The celebration continues at the Finish Line Festival, where participants can enjoy a recovery zone, live music stage, beer garden, photo opportunities, and health and fitness exhibitors. Whether completing the marathon, half marathon, or 5K, every participant earns an iconic belt buckle finisher medal, a lasting symbol of accomplishment and Austin’s charm. Participants can register at www.youraustinmarathon.com.

 

About the Ascension Seton Austin Marathon®: Since its inception in 1992, the Austin Marathon® has emerged as a world-class running event, attracting participants from all 50 states and over 50 countries. With a course that spans every quadrant of this dynamic city, offering a festive atmosphere with live music throughout, the marathon culminates in a vibrant finisher party. The event also serves as a powerful force for good, raising hundreds of thousands of dollars annually for various non-profit organizations. The Austin Marathon elevates Presidents Day weekend into a grand showcase of athleticism and community spirit, making it a bucket-list event for athletes, enthusiasts, and supporters from all over the world.

About PNC Bank: PNC Bank, National Association, is a member of The PNC Financial Services Group, Inc. (NYSE: PNC). PNC is one of the largest diversified financial services institutions in the United States, organized around its customers and communities for strong relationships and local delivery of retail and business banking including a full range of lending products; specialized services for corporations and government entities, including corporate banking, real estate finance and asset-based lending; wealth management and asset management. For information about PNC, visit www.pnc.com.

Ascension Seton Austin Marathon Announces BPN as Official On-Course Hydration and Nutrition

in , ,

Austin-Based, Nationally Recognized Nutrition Leader to Supply Electrolytes and Go Gels for Optimal Race Day Energy

The Ascension Seton Austin Marathon, Half Marathon and 5K is thrilled to announce Bare Performance Nutrition (BPN) as the official on-course hydration and gel provider for the 2025 race. This synergetic partnership ensures that participants will receive top-tier hydration and energy support throughout the event, enhancing their performance and overall race experience. The Austin Marathon, Half Marathon and 5k is slated for February 16, 2025 in downtown Austin, Texas.

BPN, a renowned name in sports nutrition, will supply their high-quality electrolytes at all 22 aid stations along the course. These electrolytes are formulated to keep runners hydrated and maintain optimal performance levels. In addition to the electrolytes, BPN’s Go Gels will be available at the two designated energy zones, providing runners with the necessary nutrition to conquer their race day goals. 

“The Austin Marathon was the first 26.2 mile race that I ever did. It changed my life. It sparked my love for running and provided me with a creative outlet that has helped me grow personally and professionally. What I love even more than running marathons is running marathons through the streets of Austin, Texas. This city is special to me. It’s where we built our business and where I’ve called home after leaving Pennsylvania to be stationed at Fort Hood in 2014. I couldn’t be more proud to partner with the Austin Marathon and provide this city with the fuel to GO ONE MORE®”, said Nick Bare, BPN Founder and CEO. 

Throughout the year BPN and the Ascension Seton Austin Marathon, Half Marathon, and 5K will work together in lead up events and community outreach as both companies strive to keep runners on track to take on event day at their best. 

Jack Murray, Owner of Austin Marathon, shared his excitement, “We are committed to offering our runners the best possible support, and partnering with Bare Performance Nutrition allows us to elevate the on-course experience. Being based in Austin, BPN will add to the special RUN AUSTIN® energy that runners experience on race day.”

The annual President’s Day Weekend event kicks off with a shakeout run and two day Health and Fitness Expo at Palmer Events Center on February 14 and 15. On Sunday, runners will take on the iconic streets of Austin that lead to a finish in front of the state capitol building, and a belt buckle finisher medal. Registration is open online for all distances. 

 

About the Ascension Seton Austin Marathon®: Since its inception in 1992, the Austin Marathon® has emerged as a world-class running event, attracting participants from all 50 states and over 50 countries. With a course that spans every quadrant of this dynamic city, offering a festive atmosphere with live music throughout, the marathon culminates in a vibrant finisher party. The event also serves as a powerful force for good, raising hundreds of thousands of dollars annually for various non-profit organizations. The Austin Marathon elevates Presidents Day weekend into a grand showcase of athleticism and community spirit, making it a bucket-list event for athletes, enthusiasts, and supporters from all over the world.

About BPN: Our vision is to fuel performance and elevate athletic potential. We obsess over equipping people with the highest quality fuel, authentic creativity, and a team of committed people to Go One More. We are a brand for the committed. Those unwavering in the pursuit of their goals — never accepting mediocrity.

Ascension Seton Austin Marathon Sponsor and Global Leader in Active Recovery, OOFOS, Gifts Medical Staff with 500 Pairs of Footwear

in , ,

The Recovery Footwear Brand Backs Up Feel Good Mission with Charitable Giving

 As part of the larger partnership between OOFOS and the Ascension Seton Austin Marathon, Half Marathon, and 5k, OOFOS is gifting 500 pairs of shoes to the medical staff of Ascension Seton Medical Center Austin, including the Event Medicine Team and ED teams activated and on standby for the race day. Ascension Seton Medical Center Austin has a large team of runners participating in the race, and the OOFOS donation highlights the brand’s dedication to supporting the teams as both marathon athletes and hardworking medical professionals.

While the marathon is set for February 18, 2024, the footwear donation will extend beyond race day as a crucial part of active recovery and support for long hospital workdays, additional event medical staffing and even future marathon training for Ascension Seton’s internal team. OOFOS has a history of supporting nurses and medical professionals, from donating more than 3,000 pairs during the height of the COVID pandemic, providing $120k worth of footwear to all nurses at the Dana-Farber Cancer Institute in Boston in 2022, to providing year-round, exclusive discounts on OOFOS.com.

“OOFOS’ mission is to make you feel better. And we can do that by showing our appreciation for those who take care of us and make us feel better every day,” said Darren Brown, Head of Marketing at OOFOS. “We understand how demanding the medical profession can be and we are happy to support the Ascension Seton medical teams throughout long shifts or during Active Recovery on their off days.”

OOFOS, the global leader in Active Recovery footwear, recently signed on as the Official Recovery Footwear Sponsor and Presenting Sponsor of the FloTrack Live Broadcast for the Austin Marathon weekend. OOFOS will be on-site throughout the weekend to celebrate the event with surprises and

one-of-a-kind activations at the Official Shakeout Run and Health & Fitness Expo leading up to the event, as well as bringing the party to the OOFOS Finish Line Festival – Recovery Starts Here. The Festival will include an interactive installation where participants can revel in their success and “feel the OO” after crushing the marathon, half marathon, or 5k. The goal of the sponsorship is to not only share the active recovery benefits of OOFOS with runners and visitors alike, but to honor the Ascension Seton team’s hard work every day and celebrate with their marathon team over the race weekend.

“Ascension Seton is extremely appreciative of the generosity by OOFOS to provide 500 pairs of recovery shoes to our Ascension Seton medical teams. I am immensely proud of the work they do day in and day out 24/365 to ensure the highest level of care for our patients in their most vulnerable moments,” says Adam N. Bauman, MS, RPh, Vice President of Orthopedics, Sports and Rehabilitation Services at Ascension Texas.

The unparalleled benefits of OOFOS are ideal for both athletes and medical staff constantly on their feet each day. OOFOS recovery footwear features proprietary OOfoam ™ technology, proven to absorb 37% more impact than traditional foam and combined with a patented footbed design, cradle the heel and arches for the optimal combination of soft and stable support. The full line of OOFOS has received the APMA (American Podiatric Medical Association) Seal of Acceptance and delivers the greatest amount of breadth in the category, allowing anyone, of any occupation or active lifestyle to benefit from having Active Recovery as part of their everyday health, wellness and performance routine.

 

About the Ascension Seton Austin Marathon®: The Austin Marathon, Half Marathon and 5k will celebrate its 33rd year running in Austin, Texas on Feb. 18, 2024. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. With start and finish locations just a few blocks apart, and within walking distance of many downtown hotels and restaurants, the Austin Marathon is the perfect running weekend destination. The event is owned and produced by High Five Events, one of the largest privately owned event production companies in the United States.

About OOFOS®: OOFOS is the global leader in recovery footwear, founded by a team of industry veterans looking to help runners and fitness enthusiasts recover better from their workouts. Made with revolutionary OOfoam™ technology, OOFOS are designed to absorb 37% more impact than traditional footwear. They reduce stress on joints to keep anyone, of any activity level, feeling their best. From professional athletes to casual walkers, OOFOS footwear will make your hard-working feet and body feel better – all you have to do is feel the OO. For more information, go to www.oofos.com.

About Ascension Seton: In Texas, Ascension operates Ascension Providence in Waco and Ascension Seton, which includes Dell Children’s Medical Center, the region’s only comprehensive children’s hospital and pediatric Level I trauma center, and Dell Seton Medical Center at The University of Texas, the region’s only Level I trauma center for adults. Ascension Seton partners with Dell Medical School at The University of Texas at Austin and shares a common vision of transforming healthcare through a focus on quality and value. Serving Texas for more than 120 years, Ascension is a faith-based healthcare organization committed to delivering compassionate, personalized care to all, with special attention to persons living in poverty and those most vulnerable. Ascension is one of the leading non-profit and Catholic health systems in the U.S., operating 2,600 sites of care – including 139 hospitals and more than 40 senior living facilities – in 19 states and the District of Columbia. Visit www.ascension.org and www.dellchildrens.net.